Speaking majorly on benefits that international trade event participation brings this article instigates U.S. based companies to increase their international trade shows and exhibitions participation. With the boost of U.S. enterprises participation in international trade shows these companies can multiply there ROIs. This article gives 9 points advantages which any small, mid cap or large U.S. based organizations can reap by participating in international trade events.

1. Instigation to US enterprises to focus International trade show participation
International Trade Events: An area untapped.
Globalization has made the world smaller and smaller for business to sell their
products. Organizations around the world are seriously considering new ways to
reach their target customers. One of the best ways for U.S companies to double
their sale is by participating in International trade Events or Exhibitions.
Participating in international trade fairs offers great opportunities to meet large
number of people, in fact to put it in better way I would say International Trade
Shows give organizations an opportunity to meet potential buyers who are
“willing” and able to buy. I say willing, because customers around the world
already are very much interested in U.S products, mainly because of its high
quality. And to make a sale to them, atleast one face-to-face meeting is required.
Participating in International Trade Events helps to fulfill this need.
Participating in International Trade show provides benefits like:
Increased business’ reach
Companies can expand their business especially medium sized
organizations.
Companies get a chance to learn about foreign markets.
They also get to meet distributors and thus help them to develop their
network around the world.
Participating in international trade shows can be an extremely beneficial to
help increase a firms export.
Know your competitors and meet the competition effectively.
International Trade Shows are cheaper and more efficient to make sales
contact. Consider this: A Trade association data shows that in 1991 the
average cost for a salesperson working for a U.S. industrial goods firm to
travel to Western Europe to meet with prospective customers was about
$850 per call. This compares with under $350 for each quality lead
resulting from a firm's participation in a European trade show. Additional
data show that 54% of all qualified leads developed by surveyed U.S.
exporters selling industrial products at such trade shows in 1991 were
closed with a fax, letter, or phone call. This compared with the 4.8 in-person
visits that were needed to complete the sale.*

2. One of the major advantages is the support companies can get from us and
state governments. Obama Administration’s National Export Initiative, has
led even small companies to start considering to participate in International
Trade Shows. With offices in more than 100 U.S. cities and 80 countries
across the globe, offering U.S. companies exporting information, advice and
cost-effective end-to-end international business solutions, it has become
never been easier for the U.S. companies to participate.
The U.S. Commercial Service not only provides end to end solutions at
cheaper cost but also helps in various ways like, distributing companies’
marketing materials on behalf of participating companies during the trade
event, providing detailed information about various trade events taking
place around the world, once in the exhibition U.S. embassies are always
around to guide and help the U.S. companies, they even steer the crowd
visiting the exhibition hall to U.S. booths, the list is endless…
To conclude, I would say it has become necessary for even small and medium
sized U.S companies to come out of cocoon and seriously start considering this
platform to exhibit their products not just to increase their selling potential in
foreign market but also to create a strong international brand image for the
company.
Summary:
Speaking majorly on benefits that international trade event participation brings
this article instigates U.S. based companies to increase their international trade
shows and exhibitions participation. With the boost of U.S. enterprises
participation in international trade shows these companies can multiply there
ROIs. This article gives 9 points advantages which any small, mid cap or large
U.S. based organizations can reap by participating in international trade events.