5 trade show tips to optimize the looks of your trade show booth and marketing activities. Enhance the look and feel of your trade show booth by implementing these trade show tips. Make your offerings lucrative and most presentable by making use of trade show marketing and booth design enhancement tips. Ways to improve your US trade show participation, presentation and booth design. Optimize the trade show booth design to make your trade show participation successful.

1. Maximize Your Trade Show Participation Results Trade Show Booth Design
Least understood and strongly influential component of trade show marketing is trade show booth
design. Trade show booth is the emissary for any exhibitor, a premeditated provisional ambassador to
communicate your brand synergy and cultivate commerce. Thus it is very essential that the design of
your trade show exhibit display must be such, that, it offers a pedestal for nurturing your business,
networking, relationships and reflect your offerings plus company’s brand personality by magnetizing
the trade show visitors. Following are 5 trade show tips to craft a vibrant trade show booth design to
augment trade show marketing efforts.
Height Optimization:
Logo of your enterprise must be placed to the highest level in the display space availability to make use
of extended height for massive branding. Since it should be easy for the trade show attendees to locate
your booth down the aisles or on the trade show event floor, therefore it is suggestible, that you must
hung atop light weight eco-friendly fabric structures in different shapes and sizes. Exhibitors need not
shell out a lot to get the most out of exhibit space. Rigging cost for hanging banners can be pulled down
by installing towers and tall frame structures along-with signage instead of hanging banners atop.
Color and Theme:
Design graphics that can compliment your brand synergy and incorporate cool colors to enhance the
look and depth of your booth. Light colors and pastel shades are the best available options; especially
white colored interiors shall always increase the depth of your booth and make it look clean and
elegantly soothing plus attractive. You can chose from a wide variety of exhibition systems available in
the market viz: portable trade show booth, modular trade show displays, custom modular booth,

2. custom trade show exhibit and to save cost you may also consider rental trade show exhibits or trade
show rental.
Attract Attention:
Shoppers in today’s soak are judicious as they are influenced with what they smell, see, feel or hear,
therefore exhibitors must take a specialized and focused approach. Incorporate in your trade show
booth design the most effective and latest ideas to attract visitors like: graphic pop, LED spot,
Backlighting, Interactive media or Motion effects. Special sound effects and music can also successfully
encourage the attendees or passer bys. Above all since smell is one of the most powerful human senses,
exhibitors must optimize on the same to entice visitors by the way of popping popcorns, brewing fresh
coffee or baking chocolate chip cookies.
ADD Video… http://www.youtube.com/watch?v=QkTPtaRZKRM
Open Approach:
One imperative way of optimizing the available booth space is by keeping approximately 50-60% of
existing area unoccupied from the accessible space making the frontage open and approachable.
Welcome your invitees or trade show booth visitors with an open, inviting and easy accessible floor
plan. Cut on all the booth cluttering and optimize the booth space by offering multi-direction entry to
encourage and boost the foot falls.

3. Extend Experience:
The foremost reason of visitors to attend any trade show or exhibition is to look and feel the offered
products and services. Live demonstrations, displays and samples for use of any products or services can
sell any offering as effectively as nothing else can sell. To educate your target audience and make them
more and more use to your trade show offerings extend them the opportunity to learn plus experience
your products / services by allowing them to touch, feel, see or smell the offered. So embrace product
demonstrations, service displays and if possible offer free product samples to develop client relations
and boost networking. Don't undervalue the command of face-to-face contact with your offerings.
Visit here to see more design options:- http://www.exponents.com
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Article Summary:
5 trade show tips to optimize the looks of your trade show booth and marketing activities.
Enhance the look and feel of your trade show booth by implementing these trade show tips. Make
your offerings lucrative and most presentable by making use of trade show marketing and booth

4. design enhancement tips. Ways to improve your US trade show participation, presentation and
booth design. Optimize the trade show booth design to make your trade show participation
successful.
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Article Key Words:
trade show marketing, trade show booth design, trade show booth, trade show exhibit
display, trade show visitors, 5 trade show tips, portable trade show booth, modular trade
show displays, custom modular booth, custom trade show exhibit, rental trade show
exhibits, trade show rental
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Author Biography:
Armed with unmatched dexterity in corporate communications and content writing, Himanshu Tiwari
since 2009 has been casting his impressions on digital and print media. Himanshu is highly creative with
strong inclination towards art and culture. His hobbies embrace Acting and Dancing. He’s an active
blogger for trade show USA related articles and blog posts, visit -
http://www.exponents.com/blog/index.php . He tweets for trade fairs and trade show displays -
https://twitter.com/ExponentsUSA . His content writing proficiency can be umpired through subscribing
to Exponents e-newsletters- http://www.exponents.com/Newsletter.aspx . He has been writing media
speeches and press releases since 2011. He marks his foot prints in diaspora of corporate social media
and company brand promotions through adroitly managing Exponents USA facebook page -
https://www.facebook.com/ExponentsUSA. Follow him on Twitter – @astutehimanshu