Axelle will tell us about the mindset driven by the new generation. This generation Y – that usually defines itself against their predecessors – is in the center of the psychological revolution.

1. Be Unreasonable
Axelle Tessandier
Axl Agency
@axelletess

2. “
The reasonable man adapts himself to the
world; the unreasonable one persists in trying
to adapt the world to himself. Therefore all
progress depends on the unreasonable man.
”
George Bernard Shaw
Man and Superman (1903) "Maxims for Revolutionists"

3. Don’t Limit
Yourself
to Reality

4. Lukes Beard / A Lyric a Day

5. “
It is not the strongest of the
species that survives, nor the
most intelligent, but the one most
responsive to change.
”
Charles Darwin

6. Source: Facebook

7. 73%
“Access to the internet changes the
way I think about the world.”
Be Viacom, The Next Normal,
A Definitive Guide to the Evolution of the Millennial consumer in 2013

8. 84%
“We have the potential to change the
world for the better.”
Be Viacom, The Next Normal,
A Definitive Guide to the Evolution of the Millennial consumer in 2013

9. “
Uncertainty is an
uncomfortable position. But
certainty is an absurd one.
”
Voltaire

10. Source: Alain de Botton & Anthony Burrill

11. Source: Alain de Botton & Anthony Burrill

12. Source: Hugh MacLoid, Gapingvoid

13. #resilience

14. Embrace
Your Fear

15. Source: Warner Bros

16. “
Decide that you want it more
than you are afraid of it.
”
Bill Cosby

17. Source: Flickr, @Kmeron for Le Web London 2013

18. Source: Serial Thriller

19. Brené Brown
Source: TED Website

20. “
Vulnerability is the birthplace of
innovation, creativity and change.
”
Brené Brown

21. Source: Being Beki

22. #empathy

23. Build What
Will Be Next

24. “
Each generation wants new
symbols, new people, new names.
They want to divorce themselves
from their predecessors.
”
Jim Morrison

25. less than
50%
Trust business leaders.
Source: 2013 Edelman Trust Barometer

26. less than
26%
Trust government leaders.
Source: 2013 Edelman Trust Barometer

27. The Workforce in 2025
Other
Generation Y
Source: The Business and Professional Women’s Foundation

28. So much attention,
yet so misunderstood.

29. Source: Forbes

30. “
Inventing and pioneering requires
a willingness to be misunderstood
for long periods of time.
”
Jeff Bezos

31. The
Unreasonable
Generation

32. you, who?
If not now, when?
If not

33. “
Gen Y may be well on its way to
becoming the most entrepreneurial
generation in the nation's history.
”
Donna Fenn
“Upstarts!: How Gen Y Entrepreneurs are Rocking the World of
Business and 8 Ways You Can Profit from Their Success”

34. Source: Chatting At The Sky

35. Source: The Lavin Agency

36. Authoritative Leader
vs.
Creative Leader

37. #curiosity

38. Source: Bob Gruen

40. Thank You!
@axelletess
axelle@axlagency.com