2. LET THE
GAMES BEGIN
Relevant to
consumers
An immersive
brand experience
Gateway to
social relationship
2
3. INCREDIBLY
POPULAR FOR
A REASON
Play is
Nature’s
learning engine
Play makes
Dopamine flow
4. A PLATFORM
THEY PREFER
Every day, almost 50% of
employees play at work
20% play for 1-5 hours
Survey: “How would you like to hear
about a brand’s new product?”
- Email 44%
- A Game 37%
58% say it is important for
brands to be fun and playful Saatchi & Saatchi Study, 2011
5. THE OPPORTUNITY
FOR BRANDS
Across
social networks,
mobile, the web,
and real life…
a deeper level
of engagement
6. TOP BRANDS SAY
“GAME ON”
2007 – Multiplayer Business Game for Deloitte
2009 – Business Culture Sim for Goldman Sachs
2010 – Performance Management Sim for MetLife
2011 – Lead Gen Game Campaign for AXA
– Risk Culture Games for Prudential
2012 – Mobile Games for Showtime
– Home Depot Game Campaign for GAF
.
6
7. THE SECRET SAUCE
Deliver value through
Learning Experiences
Big Themes for
Emotional Connection
Measure Response
through Data
Functionality
7
8. Social
Marketing
Campaign
Mobile
NOW…
Advertising Play The
Game
Share Socially
WORK THAT GAME CAMPAIGN
DIGITAL Tag
ECOSYSTEM
Retail /
ECOSYSTEM
Traditional Channel
Media Display
Redemption/ Mobile
Activation Optimized Site
