Leading Museum Transformations
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Panel discussion at the Western Museums Association Annual conference in Palm Springs, CA on October 22, 2012
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Leading Museum Transformations
- 4. …a group of New York realists replaced the dictum of “art for arts sake” with “art for life’s sake.” Led by Robert Henri, the men of the so-called Ash Can School treated themes new to American art: the streets and tenements of the city. This approach was shocking to some, deplorable to others.
- 8. Personal connections: Strategies Develop galleries around common experiences: Ancestors and Spirit Forces Family The Grand Tour Travel/Vacation Art and the Cycle of Life Rites of passage The Cosmos Spirituality Beauty for All Interior design Children and Play Childhood Splendor by the Hour Daily Life
- 21. Leading Museum Transformations Western Museum Association Lori Fogarty Director, Oakland Museum of California
- 22. Oakland Museum of California Snapshot • Art, History, and Natural Sciences all focused on California • “Occupying” downtown Oakland • Annual budget of $13 million • Annual audience of approximately 200,000 • “Museum of the people”
- 23. OMCA Inside and Out
- 24. Why Change? Why Now? • First major building renovation and reinstallation • Transition from a City department to an independent non-profit • Building on lessons learned and new ways of working • Recognizing the major shifts for museums in the 21st century
- 25. The Process • 2007 - Physical transformation begins • May 2010 - New Galleries of California Art and History open • June 2010 - Negotiations with the City of Oakland begin • June 2011 - New agreements with the City of Oakland approved • July 2011 - Major Museum re-organization and launch of new structure • June 2013 - Gallery of California Natural Sciences opens • Whew!
- 26. Gallery of California Art
- 27. Gallery of California History
- 28. OMCA Org Chart
- 29. And Where Are We Now?
- 32. Strategic Plan (2007) New Vision (2008) Branding (2009-11) Organizational restructuring (2011) Business planning (2012 and beyond)
- 33. REDEFINE OUR INTERNAL PURPOSE VISITOR CENTRIC CURATORIAL FOCUS REALIGN ORGANIZATIONAL RESOURCES ENHANCE BOARD ENGAGEMENT 33
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- 39. ASIAN FOR ALL
Hinweis der Redaktion
- Description/overview of museum
- Our process based on our strategic goals:Achieve financial stability Increase audience impact & reach Improve organizational effectiveness
- Brand drives changes, leading to= more efficiency = more productivity = more engagement = higher standards
- Examples of Awakening the past
- Enhanced external presence
- Examples of Inspiring the next
- EMBRACE THE CHAOSHarness the mess in support of the excitement.BIAS FOR ACTIONJust do it--Encourage and support creative initiative.QUICK STARTS TO TEST & LEARNStart small to build confidence & show tangible results.FAIL FORWARDDon't recoil when things don't work. Use lessons to inspire creativity.LAUNCH IS JUST THE STARTEach day and project offers an opportunity to push the vision forward
- Watch for the launch of our new Asian Art Museum gift cards . . . later this month. You can purchase them in any amount . They’re perfect for Mother’s Day, Father’s Day, birthdays, weddings. Use them to purchase admission tickets or a membership. Use them in the store. In the Café. Buy tickets to a special Phantoms program. Take the hassle out of shopping and give the gift of culture.