5. “BLOGGER. Noun: Term used to describe
anyone with enough time or narcissism to
document every tedious bit of minutia
filling their uneventful lives…”
22. Let’s break it down
I’m going to #Israel
I
Israel
Look at all the brave hot
soldiers in Israel!
Making #Israel look all
#vintage and #emo #instalove
53. Tactics
State the Obvious
Keep it Real
Be Unexpected
See Things Differently
AND WHEN ALL ELSE FAILS…
Hinweis der Redaktion
If a blog post goes out and no one tweets it, does it make a sound?
If a blog post goes out and no one tweets it, does it make a sound?
Hasbara is a dirty word. It’s reacitonary.
In other words, speak in the language of your target audience. Not just their native language, but their actual interest language.
How do bloggers do there thing and build their brand?
Identify: Who’s your target audience?Remember: Timezones. posting. Hedge your bets: Post more than once.“Vary your timezones” – Laura Ben David, NefeshB’Nefesh
Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
And this is when you can stop preaching to the choir. Since you’re nixing the politics and speaking about israeli innovation like it’s any other country, then this how you branch out.
And that’s how I got my start.
And that’s how I got my start.
The Times of Israel, launched in February 2012, has quickly become one of the major players covering Israel and The Middle East in English with 2 million monthly unique users. The marketing budget? Zero! One of the main reasons for this success is the creation of a thriving blog platform, that includes today more than 1,000 bloggers. The bloggers create articles that compete in a "marketplace of ideas" and are organically exposed throughout the website. Furthermore - they market their content and by doing so they market the whole website. 7:27 PM
Here are some basic stats from times of israel
Journalists / bloggers who have use their brands to promote stories, and engage in news.