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On-Site Webpage Optimization

              It is considered to be one of the most
              important aspects of search engine
              optimization. The on-site page
              optimization is a collection of
              techniques meant to raise the site
              owners search engine results
              ranking, this includes everything from
              the page title, meta description, to
              the keywords or phrases in the body.

     Copyright © 2010 Excelsior SEO All Rights Reserved.
     Search Engine Optimization http://www.excelsiorseo.com
What Is On-Page Optimization

             On-site page optimization is the only
             part of search engine optimization
             the the site owner has, because
             every other aspect of search engine
             ranking is controlled by the search
             engines, directories, and social
             media sites. And, because of this, it
             is vitally important that your page is
             optimized correctly.

    Copyright © 2010 Excelsior SEO All Rights Reserved.
    Search Engine Optimization http://www.excelsiorseo.com
Page Optimization Has A Few Rules

               NO SPAMMING:
               Spamming is the use of excessive
               keywords or phrases on a website to
               gain better search engine ranking for
               that particular site. This includes
               having invisible text that can only be
               seen by the search engine crawlers
               that read all the HTML.


      Copyright © 2010 Excelsior SEO All Rights Reserved.
      Search Engine Optimization http://www.excelsiorseo.com
The Keyword/ Phrase “10% Rule.

              10% RULE:
              This rule states that 10% or less of
              your site will consist of a single
              keyword, or keyword phrase, in other
              words for every 100 words you are
              allowed to use a single keyword
              10time.


     Copyright © 2010 Excelsior SEO All Rights Reserved.
     Search Engine Optimization http://www.excelsiorseo.com
Lets Start With The TITLE Tag

             This is the part of the website that
             visitors will not see on the page itself,
             but it is displayed on the title bar at
             the top of most browsers. The title is
             also the information that is displayed
             when search engines return results
             for a entered search query. The title
             should be an explanation of what is
             contained in the page.

    Copyright © 2010 Excelsior SEO All Rights Reserved.
    Search Engine Optimization http://www.excelsiorseo.com
The TITLE Tag Continued

           Search engines find it more helpful if
          the title of your bike shop is not
          “Tony's Bike Shop” but it gives a
          description of the page, like “Houston
          Bike Shop For Mountain Bikes And
          Parts - Tony's Bike Shop.” This tells
          them a location, that the site is about
          bikes, and what type of bikes.


 Copyright © 2010 Excelsior SEO All Rights Reserved.
 Search Engine Optimization http://www.excelsiorseo.com
The Meta-Descrition Debate

           In search engine optimization, this
           element of the site is under scrutiny
           by the SEO Profession. It seems that
           a majority of them believe that this is
           an antiquated tag because search
           engines now use a lot more of the
           content contained on the page as
           opposed to whats contained in the
           meta description.

  Copyright © 2010 Excelsior SEO All Rights Reserved.
  Search Engine Optimization http://www.excelsiorseo.com
A Good Meta-Descrition Phrase
             A good description tag is like a good
             title tag, it has to provide a
             description of what this particular
             page is about. Remember, every
             page of a site should contain a
             unique title and description of each
             page. To get an idea of what should
             be contained in your description tag,
             open your favorite search engine and
             enter relevant keywords.

    Copyright © 2010 Excelsior SEO All Rights Reserved.
    Search Engine Optimization http://www.excelsiorseo.com
Content Is King In Search Engines

              As the number of websites grow
              everyday, it is becoming increasingly
              difficult for a new site to attain good
              rankings on search engines. Since
              major search engines factor content
              heavily into their ranking algorithms,
              building content rich sites is perhaps
              the single most important component
              of search engine optimization.

     Copyright © 2010 Excelsior SEO All Rights Reserved.
     Search Engine Optimization http://www.excelsiorseo.com
On-Site Optimization Concluded

              In closing, having this information
             available will make the submission
             process a bit easier. There are no
             secrets to Search Engine
             Optimization, it is a long time
             consuming process that can provide
             great benefits to business owners.
             For more information visit Excelsior
             SEO @ http://www.excelsiorseo.com

    Copyright © 2010 Excelsior SEO All Rights Reserved.
    Search Engine Optimization http://www.excelsiorseo.com

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On-Site Webpage Optimization

  • 1. On-Site Webpage Optimization It is considered to be one of the most important aspects of search engine optimization. The on-site page optimization is a collection of techniques meant to raise the site owners search engine results ranking, this includes everything from the page title, meta description, to the keywords or phrases in the body. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
  • 2. What Is On-Page Optimization On-site page optimization is the only part of search engine optimization the the site owner has, because every other aspect of search engine ranking is controlled by the search engines, directories, and social media sites. And, because of this, it is vitally important that your page is optimized correctly. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
  • 3. Page Optimization Has A Few Rules NO SPAMMING: Spamming is the use of excessive keywords or phrases on a website to gain better search engine ranking for that particular site. This includes having invisible text that can only be seen by the search engine crawlers that read all the HTML. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
  • 4. The Keyword/ Phrase “10% Rule. 10% RULE: This rule states that 10% or less of your site will consist of a single keyword, or keyword phrase, in other words for every 100 words you are allowed to use a single keyword 10time. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
  • 5. Lets Start With The TITLE Tag This is the part of the website that visitors will not see on the page itself, but it is displayed on the title bar at the top of most browsers. The title is also the information that is displayed when search engines return results for a entered search query. The title should be an explanation of what is contained in the page. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
  • 6. The TITLE Tag Continued Search engines find it more helpful if the title of your bike shop is not “Tony's Bike Shop” but it gives a description of the page, like “Houston Bike Shop For Mountain Bikes And Parts - Tony's Bike Shop.” This tells them a location, that the site is about bikes, and what type of bikes. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
  • 7. The Meta-Descrition Debate In search engine optimization, this element of the site is under scrutiny by the SEO Profession. It seems that a majority of them believe that this is an antiquated tag because search engines now use a lot more of the content contained on the page as opposed to whats contained in the meta description. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
  • 8. A Good Meta-Descrition Phrase A good description tag is like a good title tag, it has to provide a description of what this particular page is about. Remember, every page of a site should contain a unique title and description of each page. To get an idea of what should be contained in your description tag, open your favorite search engine and enter relevant keywords. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
  • 9. Content Is King In Search Engines As the number of websites grow everyday, it is becoming increasingly difficult for a new site to attain good rankings on search engines. Since major search engines factor content heavily into their ranking algorithms, building content rich sites is perhaps the single most important component of search engine optimization. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
  • 10. On-Site Optimization Concluded In closing, having this information available will make the submission process a bit easier. There are no secrets to Search Engine Optimization, it is a long time consuming process that can provide great benefits to business owners. For more information visit Excelsior SEO @ http://www.excelsiorseo.com Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com