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Plays Well With Others

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Elizabeth Engel
Elizabeth Engel

Presentation from ASAE's 2010 Annual Meeting by Layla Masri, Lynn Morton, and Elizabeth Weaver Engel, CAE on member engagement and integrated communications.

Business
1 of 30
Plays Well With Others Engage Your Members by Integrating Multiple Communications Channels
Let’s Get Started... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Play nice ,[object Object],[object Object],[object Object],[object Object]
Principles of Playing Nice ,[object Object],[object Object],[object Object],[object Object]
Listen to Others ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sharing is Caring ,[object Object],[object Object],[object Object],[object Object],[object Object]
Take Turns ,[object Object],[object Object],[object Object],[object Object],[object Object]
Play Together ,[object Object],[object Object],[object Object],[object Object],[object Object]
Look before you leap ,[object Object],[object Object],[object Object],[object Object]
Know how to share (aka work smarter, not harder) ,[object Object],[object Object],[object Object],[object Object]
Use the right building blocks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: OpenSecrets.org ,[object Object],[object Object]
Case Study: OpenSecrets.org ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: OpenSecrets.org ,[object Object]
Case Study: OpenSecrets.org
Case Study: OpenSecrets.org
Case Study: OpenSecrets.org
Case Study: AAP
Case Study: AAP
Case Study: AAP
Beginner
Advanced
Learn to walk before you run ,[object Object],[object Object],[object Object],[object Object]
Policies “Play fair.” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outposts v. Homebase ,[object Object],Image credit: SocialFish http://www.socialfish.org/blog
Policies: Common Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HIPAA: Health Insurance Portability and Accountability Act ,[object Object],[object Object],[object Object],[object Object],[object Object]
IP (Intellectual Property) “Don't take things that aren't yours.” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Commons “Share everything.” Image credit: Creative Commons http://creativecommons.org/about/licenses/
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Plays Well With Others

Editor's Notes

  1. Example of using Facebook to engage and turn a bad comment/opinion around into a personalized, positive experience
  2. This slide shows integration of Moveable Type blog, RSS, pulling in Tweets, newsletter promo, FB and Twitter call-outs