This is a presentation I made on 12/15/09 covering the topic of my recent book, Harnessing the Mobile Internet.

1. Harnessing the Mobile Internet December 15, 2009 Eliot Weinman President, Events and Media Division Yankee Group Conference Chair, 4G World and Mobile Internet World 1

3. Demand for Mobile Broadband Consumers have an insatiable demand for mobile broadband data, wherever and whenever they can find it.

6. Market consolidation, flat voice revenues yield a market driven by the data revenue strategies of the Big 4 Data Revenue as a % of Wireless Service Revenue Source: Yankee Group, Banc of America Securities Market Share YE 2004 2Q 2009 Verizon Wireless 25.2% 31.8% AT&T 28.3% 28.7% Sprint 23.5% 18.0% T-Mobile 10.0% 12.2% Others 13% 9.3%

7. Mobile data market will continue to grow in all regions © Copyright 1997-2009 Yankee Group Research, Inc. All rights reserved. Mobile Data Share of Service Revenues

8. Mobile ARPU is feeling the pinch

9. The revenue growth challenge Source: Yankee Group, Transforming Network Operators into Anywhere Providers, February 2009 © Copyright 2009. Yankee Group Research, Inc. All rights reserved.

10. Massive Traffic Growth will Fundamentally Shift Service Economics Source: Yankee Group – September 2009

14. Next Generation Radio Technologies are Coming Source: Yankee Group – September 2009

16. Mobile Broadband: Let the 4G Wars Begin

19. State of the Industry – Handset & Device Ecosystem Trends Laptops Netbooks 2G Phones MIDs 3G Smart Phones

20. Current Mobile Internet Devices – 3G Smartphones WiFi CDMA EVDO revA 3G HSPA ARM1176JZF 620MHz Qualcomm MSM7201A 528 MHz Processor Device Samsung Instinct Qualcomm MSM7600 528 MHz Blackberry Bold Storm Connectivity Palm Pre N97 Apple 3G iPhone HTC G1 Laptops Netbooks 3G Smartphones 2G Phones MIDs

21. Current Mobile Internet Devices - Consumer Electronics Laptop Netbook Mobile Internet Devices Smartphone UMPC Navigation Gaming Communications WiFi WiMAX 3G/LTE Atom Moorestown Processor Device Entertainment Connectivity

22. Current Mobile Internet Devices - Netbooks Laptop Netbooks Smartphone WiFi WiMAX 3G/LTE Atom Moorestown Processor Device Lenovo Notebook Connectivity Asus Eee HP Mini Acer Aspire Sony Vaio P Dell Inspiron MIDs

25. 4G Enablers to Advancing Apps & Services

32. Enterprise Mobile Application Trends

35. Expect Accelerated Smart Phone Adoption Yankee Group Attitude and Behavior Surveys Anywhere Consumer (U.S.) 2009 43 percent likely or very likely to purchase a smartphone

36. Smartphone Usage will Accelerate the Mobile Internet

37. Multiple device & OS categories will drive traffic Traffic Demand Estimates for Broadband Mobile Phone and Connected Computing Devices (U.S. Market) Source: Yankee Group, 2009

38. One Internet but different user experiences Small screen Mobile phone or PDA access via embedded wireless connection Big screen Laptop access via embedded or external wireless modem

39. Mobile Internet’s parallel worlds – defining two opportunities

40. Infotainment will drive small screen mobile Internet revenues Western European Mobile Data Revenues by Major Service Category* * Excludes data cards/dongles

41. Mobile Internet Service Revenue Forecast (combined France, Germany, Italy, Spain and UK)

48. Open mobile internet initiatives

50. Corporate Mobile Websites

54. The news winners

56. Two faces of MLB.com

58. Best of the Mobile Web © Copyright 2009. 4G World. All rights reserved. September 18, 2009 Google had the highest score of all sites rated

60. Examples

63. Video will dominate mobile IP traffic by 2013

76. Integrated Mobile Internet Apps Source: Qualcomm

81. 1 Q & A Eliot Weinman President, Events and Media Division Yankee Group Conference Chair, 4G World and Mobile Internet World