NGCEDC business survey

Northern Gila County EDC
Business Survey

Prepared as a free public service by
Ernie Borgoyne – Rim View Consulting
602-571-7983
(in association with Ceptara.com) Rim View Consulting
Slide 1 Ernie Borgoyne
Six Sigma Black Belt - ASQ CQE

Background

• Northern Gila County Economic Development Corporation
(NGCEDC) was established to:
– Encourage and Cultivate: Quality Economic Development, Quality
Employment Opportunities, Community Improvements throughout the
area of Northern Gila County;
– Help facilitate: Attraction of new businesses, Retention and expansion
of existing businesses; and
– Foster an environment supportive of businesses throughout Northern
Gila County
• With these objectives in mind a survey was commissioned
– The purpose was to gain the business community's perspective on
various topics that are critical to the success of the NGCEDC mission.

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Motorola Confidential Restricted
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Slide 22 4/27/2011 Ernie Borgoyne
All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. Six Sigma Black Belt - ASQ CQE

Summary

• Survey Population
– All public and private businesses in Northern Gila County
• Survey Sample
– Rim Country Regional Chamber of Commerce member email list = 353
– Tonto Basin Chamber of Commerce member email list = 38
– Additional non-members = 5
– Total Responses = 93 (23%)
• Some Respondents indicated multiple business classifications and
locations
– These were treated as if they were separate responses and their
opinions were tallied for each response in the totals

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Business Location
Physical Location / Home Based or Storefront

Some businesses •Forest Lakes
Forest
•Star Valley •Tonto Basin
have identified •Show Low •Punkin Center •Mesa Del Caballo
multiple business •Christopher Creek •Rye •Rim Trails
classifications per
location

• 13% said maintaining a sto e o t bus ess is a c a e ge – due to:
3% sa d a ta g storefront business s challenge to
– Business conditions
– Building permit issues
– How to pay for it
– (Having to pay for) property taxes for both storefront and residence

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Business Classification
My Business can best be classified as

Business Classifications are
based on the North American
Industry Classification System
Codes (NAICSC)

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Revenue Source and Months
Majority of the revenue comes from Other Sources:
local residents and local business • Newcomers
• Donors
Tourism potential appears to be
• Primarily Valley residents
underdeveloped
• Medicare and AHCCCS recipients
• As a writer, I work with clients across US
• 3rd Party Reimbursement
• Residents Arizona & other states
• F d l State, private funders
Federal, St t i t f d
• Business & Consumers within Gila County
• Taxes & donations

We are a very seasonal
economy

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Public Transportation
Between these communities would help my business

Circled charts show a lower % of
“no i i ” d
“ opinion” and negative support,
ti t
and higher % of positive support

Negative
Support
Positive
Support

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Business Factors
These issues are currently affecting my business

No Opinion vs.
Some Opinion

Higher opinion
levels suggest a
prioritized list of
potential areas to
inventory and
measure in a
scorecard

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Education and Training
My Business would benefit with training in:
Other Training Identified
• Customer service
• Outreach tools
• Mortuary college
y g
• Office and Food Service skills
• Work Ethics
• non-profit training
• Basic Accounting and Tax training
• Health care
•KKeep government out of it and let free
t t f dl tf
enterprise work
y
• 4 year COLLEGE

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Most Significant Issues affecting
Economic Development

• Payson
– Sustainable and Diversified Employment – 17 *
– Overregulation by Government (fees, signage and other) – 8 *
– Promotion of Industry and business (including ASU) to Payson – 7 *
– Master plan for progress as a community effort - 6 *
– Cost of Doing Business (including affordable commercial property, financing) - 5 *
– Affordability (housing, real-estate and cost of living) – 4 *
real estate
– Property taxes (disproportionate between north and south Gila County) - 3 *
– Promotion of Local Business – 3 *
– Housing Values decline - 2 *
– Workforce/Labor Pool - 2 *
– Economic Uncertainty
– Lack of consistent growth
* Number of times identified
– Blue Ridge
– Education Rim View Consulting


• Pine/Strawberry
– Promotion of community as a destination (lack of identity, awareness) - 4 *
– Sustainable Employment - 3 *
– Master plan for progress as a community effort (lack of trust) – 2 *
– Local business support by part-timers
– Costs and regulations to build commercial buildings
– Qualified and Dependable Labor Pool
– Loss of Tourism (due to closed parks)
– Property taxes
– Loss of personal wealth (due to home values)
– Economic Uncertainty (gas prices)
– Corrupt federal and state government
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• 260 East Corridor
Need jobs - 2 *
–
–
overall economic down turn
–
Getting a loop around Payson to lessen the impact of weekend traffic
–
Taxes, Impact and Development Fees plus permitting and building code
restrictions
– TAXES & ECONOMY
– Growth (Government makes it hard for growth, too many fees)
– affordable housing
• North Payson
– Attitude of local residents towards "flatlanders" from Phoenix area.
– Business (General)
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• Tonto Basin
– The current economy - 2 *
– Labor Pool
– Taxes
– No one even knows we are here- say Tonto Basin and anyone not from
close area says where? Need to Promote.
– Business (General)

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Summary and Conclusions
• 13% of the respondents indicated they are struggling with
maintaining a storefront business for various reasons
– These business owners are full time residents
– They represent an important segment of local home grown
entrepreneurs rather than the large corporate outside businesses
• Majority of the revenue comes from local residents and local
business
– True for all regions and most business classifications (except real
estate)
– Emphasizes the need for a sustainable local economy
• For example o y one manufacturing bus ess responded to t s su ey
o e a p e only o e a u actu g business espo ded this survey
• Tourism potential appears to be underdeveloped

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Summary and Conclusions (cont’d)

• Construction is a significant segment of our local economy
– Aside from the general economic downturn: This may be a training and
education issue to explain fee
• Water/Wastewater fees impacting their profit options and codes
p
• Building codes impacting their growth
• Availability of Commercial Land impacting their growth This should be inventoried

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• Some interest in expansion of
public transportation:
bli t t ti
– Within Payson
• Especially Payson respondents
p y y p

– Between Payson and
Pine/Strawberry
• E
Especially Payson and
i ll P d
Pine/Strawberry Respondents

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• Somewhat diverse issues expressed from each region
– Payson and the 260 east corridor is focused on developing
a sustainable employment base and is concerned by
overregulation and lack of community consensus with the
master plan for accomplishing the objectives
– Pine/Strawberry and Tonto Basin also concerned with local
employment but want to promote their regions as a
destination for tourists

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Proposed Actions for NCGEDC

• Inventory and measure important business factors (see slide 8)
– Publish on NCGEDC website
• Establish business networking resource groups in each region
– Use model being implemented within the Town of Payson
• Coordinate community development priorities and projects
– Seek means for economic support for these projects
– Participate in development and promotion of local events (for example)
• Pine/Strawberry Fuel Reduction
• Fossil Creek Recreation area Development
• Work with private education services, GCC and High School to
identify and develop needed education and training

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NGCEDC business survey

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