Digital Planning for Engagement

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Digital Planning for Engagement

1. What does digital mean for planning? Nick Emmel, Planning Director, Dare @ewarwoowar ewarwoowar.com

2. DIGITAL BRIEF

3. =

4. MAKE OUR POSTER INTO A BANNER AD

5. STREAM OUR TV AD ONLINE

6. LETS SELL OUR STUFF WITH EMAIL

8. =

9. MAKE ME A “VIRAL”

10. BUILD ME AN ISLAND IN SECOND LIFE

11. I WANT UGC

12. LETS WRITE A BLOG

13. I WANT A FACEBOOK PAGE

14. AND AN APP WHILST YOU’RE AT IT…

15. DIGITAL

16. DIGITAL

17. =

18. PLANNING FOR THE DIGITAL MINDSET

19. I hear and I forget, I see and I remember, I do and I understand. Confucius

20. NOT JUST ABOUT WHAT YOU SAY

21. IT’S ABOUT WHAT YOU GET PEOPLE TO DO

22. Make Winky Dink the most popular kid’s TV show

23. Sell more iPods than Sony MP3 players

24. Get people running again

25. Sell off refurbished stock to IT managers

26. Making people “do” stuff

27. Promote the new series of Primeval

28. Launch the new Netbook

29. Involve people in Malkovich’s weird creative world

30. Make Sony Ericsson useful

31. Make XPERIA’s functionality famous

32. Create reasons to consider Beck’s

33.