Social media, and whether or not it's adopted in any organisation, is almost entirely down to the culture of the organisation. But having a culture that doesn't match the aspirations of openness and sharing that would make social media a natural progression for the organisation does not mean that all is lost. http://edu.blogs.com

1. We’re adopting!
An adoption strategy for social media in education

2. We’re adopting!
An adoption strategy for social media in education

3. East Lothian Council,
eduBuzz.org
Scotland, UK.

4. We’re adopting!
An adoption strategy for social media in education

5. 20
The approximate number of teachers and managers
sharing their ideas, experiences and resources online
2005-6

6. 350
The approximate number of teachers and managers
sharing their ideas, experiences and resources online
2006-7

7. 800
The approximate total number of students, teachers and
managers sharing their ideas, experiences and resources
on the Local Authority community
2006-7

8. Slow growth then a boom! What happened in October?

10. Five point strategy
• Identify key user groups

11. Five point strategy
• Identify key user groups
• Identify and understand
your key users &
influencers

12. Five point strategy
• Identify key user groups
• Identify and understand
your key users &
influencers
• Let key users evangelise

13. Five point strategy
• Identify key user groups
• Identify and understand
your key users &
influencers
• Let key users evangelise
• Turn evangelists into
trainers

14. Five point strategy
• Identify key user groups
• Identify and understand
your key users &
influencers
• Let key users evangelise
• Turn evangelists into
trainers
• Support bottom-up and
emergent behaviours

15. Emergent Behaviours

16. Emergent Behaviours
• Lead by example
• Lead by reminding
• Provide adequate support
• Lead by mandate
• Personal and school
benefits compliment each
other

17. “Thin-slicing” ‘Blink’, Malcolm Gladwell

18. Fear: The Bass Player’s Blog
always loathing?

19. Room for serendipity?
Overplanning Are you allowed and able to fail?

20. Why
bother?

21. 2007

22. 1991

23. 2001

24. Something has changed

25. Something has to change

30. Stupid?
Waste of time?
Useless?

32. 290,135
47,588

34. 841,498
9102 ratings
8041 comments

35. Innovation, change, creativity:
what was the teacher’s role in this?

37. Databases
Spreadsheet
Documents
Coding
Craft and design
Marketing...

38. And so...
what do we do?

39. ICT?
Where has it made the biggest impact?

40. HMIe: ICT in Learning and Teaching

41. Emerging
technologies
make the biggest impact

43. new tech 13
mobile 7
computer games 7
blog 6
podcast 6
emerging 2
RSS 2

44. new tech 13
mobile 7
computer games 7
blog 6
podcast 6
emerging 2
RSS 2

45. new tech 13
mobile 7
computer games 7
blog 6
podcast 6
emerging 2
RSS 2
CD Rom 0

46. Emerging
technologies
make the biggest impact

47. Emerging
practices
make the biggest impact

49. Why we’re
adopting
social media for learning

50. I: Audience

51. 70m
blogs tracked by Technorati.com

52. 2/ sec
new blogs every second

53. Welcome to the 19th Century Classroom...

54. 1
Average audience for students’ work

55. 2
Average audience for conscientious students’ work

56. 30
Maximum realistic audience for school display

57. Welcome to the 20th Century Classroom...

58. Monet en pixels

59. Monet en pixels

60. Monet en pixels

61. Welcome to the 21st Century Classroom...

62. From the printing press...

63. to the one-click web

64. 1,114,274,426
Number with net access (MiniWattsMarketing)

65. 2
Starter audience on edu.blogs.com

66. 60
Audience after 8 weeks on edu.blogs.com

67. 110,000
Number of readers in past 12 months at edu.blogs.com

68. Slow growth then a boom! What happened in October?

69. edu.blogs.com Subscribers

78. II: Creativity unleashed! So what do we do with it?

96. III: It’s not about the tech, it’s about the teach. But...

97. Obstacles to Innovation?
Opportunities for authenticity?

98. Tools
Obstacles to Innovation?
Opportunities for authenticity?

107. Using Their Space

108. Learning From Their Space

109. Podcasting in Spanish class, St Thomas of Aquin’s High School,
Edinburgh

110. I really enjoyed the recording process.
The hardest part was recording the
sound clearly and well. Lewis
The trickiest part was recording. It was
a nice change from Spanish. Jamie
I loved recording it but it was tricky
working in a group. Podcasting should
be used at all schools. Richard
I found the best, but the most difficult
part of the process was recording. Jack
The recording of the podcasts was the
funnest part of the podcast. Robbie
Podcasting in Spanish class, St Thomas of Aquin’s High School,
Edinburgh

111. Bournemouth University TechDIS project report, October 2006

112. One participant initially
struggled with the longer...
challenge but eventually grew
to enjoy it as they felt it
challenged their weakness
and rewarded them when
they saw an improvement.
Bournemouth University TechDIS project report, October 2006

113. Bournemouth University TechDIS project report, October 2006

114. [It’s] my favourite [task]
because it offers
the biggest challenge
Participating in a group
together helped to
forge friendships
Bournemouth University TechDIS project report, October 2006

115. Literacy & Numeracy Dr Kawashima’s Brain Training

117. Gaming for education

118. The Consolarium Derek Robertson

119. Virtual worlds for creative writing and speaking

121. Myst; Samorost;
Gaming for education Tim Rylands’ storytelling

122. Scratch, Missionmaker,
Game creation Never Ending Nights, Flickr

123. Scratch, Missionmaker,
Game creation Never Ending Nights, Flickr

124. Scratch, Missionmaker,
Game creation Never Ending Nights, Flickr

126. 71%
of gamers are married

127. 66%
of gamers have kids

128. Marc Prensky

129. Levelling up
Cheat sheets - collaboration
Encouragement
Improvement
Validation - Ideas employed
Marc Prensky

130. Epistemic gaming; Commercial gaming; Game-making

131. Dancemat & Sony PlayStation

132. Sonic Spanish

133. Sonic Spanish

134. Mobile technology; iPod; MP3; ‘Learning Hubs’

135. Mobile technology; iPod; MP3; ‘Learning Hubs’

136. Impose?
Mandate
Top-down
Block
Filter
Policy
Rules
Regulations

137. Discover?
Invite
Guide
Support
Nurture
Celebrate
Share

138. We’re adopting!
An adoption strategy for social media in education

140. Don’t think, try.
John Hunter

141. Ewan McIntosh
b: edu.blogs.com
w: www.LTScotland.org.uk
e: e.mcintosh@LTScotland.org.uk