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Setting up your beachhead

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Ewan McIntosh
Ewan McIntosh
Business
1 von 6
What is your product? Features Functions Quantitative value => Avoid cost+ => What’s the value price? How do you sell it? Is the marketing “baked in”? (Building sites no-one has to visit) N o Tosh Limited digital media | education
Set up your beachhead Segment 3 Segment 2 Segment 1 Application 1 Application 2 Application 3 Segment 2 Segment 1 Application 1 Application 2 Segment 1 Application 1
Amazon’s beachhead Electronics Media Choice Book Lovers Books for Cameras Downloads giving Media Choice Book Lovers Personalised CDs & DVDs books Book Lovers Books
Apple’s beachhead? Segment 3 Segment 2 Segment 1 Application 1 Application 2 Application 3 Segment 2 Segment 1 Application 1 Application 2 Segment 1 Application 1
Set up your beachhead Segment 3 Segment 2 Segment 1 Application 1 Application 2 Application 3 Segment 2 Segment 1 Application 1 Application 2 Segment 1 Application 1
Setting up your beachhead

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Setting up your beachhead

  • 1. What is your product? Features Functions Quantitative value => Avoid cost+ => What’s the value price? How do you sell it? Is the marketing “baked in”? (Building sites no-one has to visit) N o Tosh Limited digital media | education
  • 2. Set up your beachhead Segment 3 Segment 2 Segment 1 Application 1 Application 2 Application 3 Segment 2 Segment 1 Application 1 Application 2 Segment 1 Application 1
  • 3. Amazon’s beachhead Electronics Media Choice Book Lovers Books for Cameras Downloads giving Media Choice Book Lovers Personalised CDs & DVDs books Book Lovers Books
  • 4. Apple’s beachhead? Segment 3 Segment 2 Segment 1 Application 1 Application 2 Application 3 Segment 2 Segment 1 Application 1 Application 2 Segment 1 Application 1
  • 5. Set up your beachhead Segment 3 Segment 2 Segment 1 Application 1 Application 2 Application 3 Segment 2 Segment 1 Application 1 Application 2 Segment 1 Application 1