Social media has had a significant impact on people's behaviors in several areas. Over 80% of people now use social media when shopping and 13% actually make purchases directly through social media platforms. Mobile access to social media has also grown dramatically, with nearly 19 million in the UK accessing social media via mobile devices in the first three months of 2012 alone. Social media now influences how people maintain friendships, shop, engage in networking, get assistance or advice on various topics, and conduct business activities like buying and sourcing.

1. The Impact of Social Media
on People
Annmarie Hanlon
BA DipM MBA FCIM MIII MIoD

5. © Evonomie 2012

6. © Evonomie 2012

7. 82%
use social
media when
buying 13%
Buy via social media

8. We are
mobile
18.8 million of the UK
mobile audience
100M accessed social media
via a mobile device in
iPhones the 3 months to
sold since January 2012, an
increase of 35.6% year
2007 on year

9. 86%
have used
social media 46%
use social
media daily

10. What’s changed?
Friendships Shopping Networking
Getting
Social care Medicine
help
Buying and
Travel Business
sourcing