Presented at 3|SHARE's EVOLVE'15 - The Adobe Experience Manager Community Summit on August 18th, 2015 at the Hard Rock Hotel in San Diego, CA. http://evolve.3sharecorp.com

1. PAUL BONGERS, SEARCHMETRICS, AUGUST 17, 2015
CLOSING THE GAP
Creative content writing and artificial intelligence

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Search engines interpret content as humans do. If it is not relevant, it will not
perform. This could hurt your business.
Search engines want to deliver the right content at the right time in the right
place.
Make sure your content is relevant and covers a topic. Be a brand in your
space.
Searchmetrics created a plugin that briefs content writers directly in the side
bar in AEM. It uses artificial intelligence to coach writers what subtopics
belong to a topic.
This helps to create relevant content on your website for both people and
search engines.

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This is an example on how search engines have become better at
identifying:
1. What is relevant and what is not
thin content, many pages, is a bad user experience. One page should answer the questions
people have
2. What people actually want when they search
searching for “boil an egg” and “how to boil an egg” has the same intention behind it

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Stock
- $ 2 Billion !!!

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March 2015

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@BONGERSP
uk.linkedin.com/in/pbongers