1. BUSINESS
BUILDING
2013
AND
BEYOND:
HOW
TO
CREATE
THE
MOST
AMAZING
COMPANY
8:00 AM
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
2. WANT TO
CHANGE
THE WORLD?
Can we bring more meaning
to our lives and help change
the word at the same time?
Pioneering entrepreneurs and
companies all over the word
are already starting a whole
new way of doing things.
3. CONTENTS
Welcome
To
The
Future
of
Business
4
Schedule
of
Today’s
Events
7
All
About
Virgin
Unite
8
ContribuCsm
–
By
Karin
Volo
10
Are
You
A
Game
Changer?
By
GameChangers500
12
Ericsson’s
Connected
Me
14
10
Inspiring
Speakers
15
Erik
Kruse
16
Nils
Carlsson
17
Jennifer
Rhule
18
Vesna
Lucca
19
Daniel
Weilar
20
Lisbeth
Gustafsson
21
Per
Adolfsson
22
Karin
Volo
23
LiseloZe
Engstam
24
Steven
Von
Kohorn
25
What
Are
B
Corps?
27
What
the
Market
Has
To
Say
About
Amazing
Companies
28
KPMG:
ConfronCng
Complexity
32
AIESEC
34
Entreprenör24
Contest
Winners
35
The
Most
Amazing
Company
Conference
and
Gala
36
Page 3
4. Welcome
to
the
future
of
business!
FUTURE
TRENDS into
the
business
world
beginning
in
the
Nordic
region.
We
purposely
created
this
event
to
show
you
what
the
trends
are
in
technology,
leadership,
We
believe
in
challenging
the
status
quo.
It
markeCng
and
branding,
and
organizaConal
has
become
obvious
that
how
we
used
to
do
development
and
how
you
can
succeed
into
business
simply
isn’t
working
in
the
same
way.
the
future.
We’ll
share
new
strategies,
new
There
is
a
greater
transparency
and
a
ways
of
thinking,
and
new
perspecCves
that
customer
expectaCon
for
authenCcity
that
will
open
your
mind
to
the
possibiliCes. hasn’t
existed
before.
And
it’s
helping
to
eliminate
a
business
world
that
is
based
on
We
are
living
in
one
of
the
most
challenging
control
and
fear.
Cmes
in
our
world.
But
it
is
also
one
of
the
most
exciCng
Cmes,
filled
with
opportuniCes
BUSINESS
AS
A
FORCE
FOR
GOOD
to
make
a
posiCve
difference
in
your
life,
in
Instead
what
is
emerging
is
a
trend
where
the
lives
of
those
around
you,
and
into
a
businesses
are
serving
the
world
in
a
way
that
greater
scope—just
as
a
pebble
is
dropped
benefits
humanity,
whether
it
is
a
small
start
into
water,
this
will
have
a
ripple
effect
out
Page 4
5. Business
Building
2013
and
Beyond
is
one
of
the
most
inspiring
and
exciting
events
to
happen
in
Stockholm!
Congratulations
on
taking
action
to
be
here
today!
You
are
a
business
leader
who
wants
to
make
a
positive
difference.
By
taking
the
time
to
attend
BB13,
you’ll
elevate
your
perspective
and
thinking
about
how
you
can
influence
your
company
heading
into
the
future.
up
business
or
a
global
conglomerate.
As
Richard
Branson
says:
use
business
as
a
force
10
INSPIRING
SPEAKERS
for
good.
Enjoy
the
speakers,
the
panel,
and
the
We
believe
that
Nordic
companies
have
messages
they
will
share.
And
use
this
amazing
opportuniCes
to
adapt
and
take
a
magazine
as
a
resource
guide
of
great
leadership
role
in
the
world
by
understanding
informaCon
and
soluCons
that
can
help
your
the
trends
and
implemenCng
new
ways
of
company
on
its
journey
to
becoming
an
doing
business.
And
YOU
can
be
the
catalyst
Amazing
Company.
to
start
that
ripple
effect!
The
future
is
looking
good
and
it
starts
with
you!
The
BB13
Team
and
eVoloshen
Save
the
date:
From
the
creators
of
Business
Building
2013
and
Beyond
comes
The
Most
Amazing
Company
Quest
Gala
and
Leadership
Conference
on
the
10th,
11th,
and
12th
of
October
2013.
An
must
aQend
event
for
commiQed
business
leaders
and
change
agents.
7. BUSINESS BUILDING 2013 AND BEYOND
Today's
Events
8:00
Open
registraSon
8:30
Welcome
8:45
–
9:30
Eric
Kruse
9:30—10:15
Nils
Carlsson
10:15-‐10:30
Break
10:30
–
10:40
Virgin
Unite
PresentaSon
10:40
-‐11:40
Jennifer
Rhule
11:45
–
12:45
Networking
Lunch
Break
13:00
–
14:00
PANEL
DISCUSSION
with
Lisbeth
Gustafsson,
Daniel
Weilar,
Vesna
Lucca,
Per
Adolfsson
14:00
–
15:00
Karin
Volo
15:00
–
15:20
Break
15:20-‐16:05
LiseloQe
Engstam
16:10—16:55
Steven
Von
Korn
17:00
–
17:30
Closing
Session
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 7
8. BUSINESS BUILDING 2013 AND BEYOND
Our
aim
is
to
help
revoluConize
the
way
that
governments,
businesses
and
the
social
sector
work
together
–
driving
business
as
a
force
for
good.
This
is
based
on
the
belief
that
this
is
the
only
way
we
can
address
the
scale
and
urgency
of
the
challenges
facing
the
world
today.
Stop
saving
the
world
start
reinventing
it
We’re
all
about
gejng
the
right
people
together
with
the
right
ideas
(and
a
liZle
entrepreneurial
magic)
to
help
build
a
beZer
world
for
everyone.
It’s
Cme
for
a
revoluCon
–
a
good
one
that
is!
We
truly
believe
all
businesses
can
be
a
force
for
good
in
the
world.
And
this
starts
with
our
very
own
group
of
Virgin
businesses.
Established
in
2005
we
have
grown
to
a
global
team
of
24
people
with
Jean
Oelwang
leading
the
team.
Virgin
Unite
has
offices
in
the
UK,
Australia,
South
Africa,
the
US
and
Canada
–
but
we
go
wherever
there
are
unacceptable
issues
across
the
world.
Virgin
Unite
In
all
we
do,
we
are
extremely
privileged
to
be
supported
by
a
large
connects
amazing
community
who
‘never
accept
the
unacceptable’
and
believe
that
business
people
and
great
must
be
a
force
for
good,
and
that
doing
well
in
business
and
being
good
ideas
to
make
go
hand
in
hand.
positive
change
happen
in
the
world.
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 8
9. BUSINESS BUILDING 2013 AND BEYOND
Together
we
focus
on
two
core
areas,
incubaCng
new
approaches
to
global
leadership
and
working
with
businesses
to
drive
business
as
a
force
for
good.
Business
as
a
Force
for
Good
Transforming
businesses
to
value
both
people
and
the
planet
in
all
they
do
-‐
starCng
with
our
wonderful
200
Virgin
Group
businesses.
Global
Leadership
Initiatives
Virgin
Unite
works
closely
with
partners
to
incubate
new
approaches
to
gaps
in
global
leadership.
We
idenCfy
the
gap,
build
the
plan,
find
partners,
recruit
great
management
teams
and
then
launch
these
new
iniCaCves,
such
as
The
Elders
and
The
Carbon
War
Room.
Virgin
Unite
are
incredibly
lucky
in
that
100%,
yes
all
of
our
overheads,
are
covered
by
Richard
Branson
and
the
Virgin
Group,
meaning
that
all
donaCons
received,
go
direct
to
the
frontline
where
they
are
needed
most.
For
more
informaCon,
go
to
www.VirginUnite.com
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 9
10. BUSINESS BUILDING 2013 AND BEYOND
CONTRIBUTISM
A
New
Business
Model
for
2012
and
Beyond
By
Karin
Volo
Our
world
is
shiping
quickly
now.
We’re
seeing
it
compeCCve
mindset
to
a
more
collaboraCve
in
so
many
ways.
From
raising
your
own
ajtude
by
working
with
strategic
alliances
and
personal
awareness
to
seeing
governments
and
partnerships.
countries
changing
the
way
they
are
doing
T.
Harv
Eker
says
that
things,
we
are
starCng
to
realize
just
how
business
is
a
mindset
connected
we
all
really
are.
and
he’s
right.
Individuals
are
becoming
very
aware
of
their
Everything
starts
Contributism
is
pursuit
of
happiness
and
their
desire
for
in
our
minds— the
path
to
a
something
greater
than
just
themselves.
Bhutan,
our
imaginaCon
a
small
country
in
Asia,
is
measuring
the
gross
is
our
most
prosperous
naConal
happiness
(GNH)
as
an
aZempt
measure
powerful
tool.
future
for
our
the
quality
of
life
or
social
progress
in
more
CreaCng
and
holisCc
and
psychological
terms
than
only
the
bringing
value
planet.
economic
indicator
of
gross
domesCc
product
into
the
world
is
(GDP). the
result
of
selling
In
business,
we’re
seeing
ships
in
many
areas.
your
ideas
to
others.
There
is
a
ship
from
secrecy
to
transparency
through
the
power
of
social
media
for
example.
And
companies
are
moving
away
from
a
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 10
11. BUSINESS BUILDING 2013 AND BEYOND
Giving
is
the
way
to
an
abundant
mindset.
So
what’s
happening
to
make
such
radical
changes
in
the
way
we
do
business?
People
want
a
bigger
purpose
now—for
themselves
and
for
what
they
choose
to
support.
The
general
public
will
no
longer
tolerate
poor
customer
service,
damage
to
the
environment,
and
are
realizing
the
influence
they
have
by
sharing
their
opinions
online.
A
company
needs
to
show
how
it
is
contribuCng
to
the
world
otherwise
people
will
wholeheartedly
in
what
your
company
is
doing
not
be
hooked.
And
by
this,
we
aren’t
talking
and
represents.
about
wriCng
a
check
to
a
charity.
We’re
talking
really
being
involved
and
caring
about
a
cause.
Within
the
business,
employees
want
to
feel
that
This
is
cause
markeCng
(in
which
over
$1B
has
they
are
a
part
of
something
bigger
as
well.
been
spent
per
year
since
2005.)
There
is
a
rising
When
they
are
engaged
in
the
vision
of
the
expectaCon
of
social
responsibility
from
savvy
company,
one
of
our
humanisCc
needs
is
met—
consumers. giving
us
a
reason
for
doing
what
we
do.
A
new
business
model
is
emerging
that
I
call
CompeCCon,
fear,
and
greed
are
on
their
way
Contribu7sm—which
is
when
contribuCng
to
a
out.
Taking
its
place
is
contribu7sm—
greater
purpose
is
built
into
the
way
a
company
collaboraCon,
connecCon,
and
abundance…all
of
does
business.
A
great
example
of
the
which
are
seeping
into
our
very
core
and
Contribu7sm
model
is
TOM
Shoes.
When
you
spreading
into
the
business
world.
And
the
Cme
purchase
a
pair
of
shoes,
a
pair
is
donated
to
a
is
ripe
for
this
new
way
of
thinking.
ContribuSsm
child
in
need
of
shoes.
So
even
though
they
are
is
the
path
to
a
prosperous
future
for
our
more
expensive,
and
maybe
not
the
most
planet.
aZracCve
styles,
they
make
a
statement
and
the
customer
feels
good
buying
these
shoes.
There’s
To
find
out
more
about
how
you
can
take
your
business
a
cause
behind
the
product
to
which
the
through
an
evolu7onary
process
using
contribu7on
as
a
customer
can
contribute. key
element,
go
to
www.eVoloshen.com
to
get
a
free
Customers
are
the
driving
force
for
any
business
report,
Taking
Charge
of
the
Future:
A
New
Mindset
For
How
We
Do
Business
and
find
out
more
about
the
but
now
with
the
advances
in
technology
and
eVoloshen
System.
total
transparency,
they
also
can
easily
become
an
acCve
part
in
supporCng—or
damaging—your
brand.
So
you
want
to
make
sure
you
have
Raving
Fans
that
are
out
there
telling
all
their
friends
about
your
business
because
they
believe
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 11
12. BUSINESS BUILDING 2013 AND BEYOND
Are
You
A
GameChanger?
by
Bianca
Bartz
Imagine
a
Fortune
500
list
for
the
world’s
leading
Visitors
then
get
a
chance
to
learn
about
each
purpose-‐driven
companies
and
their
founders,
organizaCon
in
detail,
check
out
their
Impact
and
you’ll
have
a
preZy
good
picture
of
what
the
Measurement,
view
their
“badges”
and
vote
for
GameChangers
500
aims
to
achieve. featured
organizaCons
to
help
increase
their
“Unlike
other
lists
that
profile
companies
based
rankings.
on
revenue
alone,
the
GameChangers
500
The
GameChangers
organizaCon
is
led
by
profiles
organizaCons
that
are
reinvenCng
the
Andrew
HewiZ,
a
Canadian
author
and
social
world
and
redefining
the
rules
of
business
entrepreneur,
whose
vision
is
to
“help
redefine
around
fun,
fulfillment
and
fairness
to
all
life,”
success
in
business
and
leave
the
next
the
site
says. generaCon
aspiring
to
join
heart-‐centered
Among
the
companies
featured
are
IDEO,
organizaCons
that
are
not
just
good
at
making
Google,
Zappos,
TOMS,
Tesla,
Kiva,
B
Lab,
money
but
are
also
good
at
making
the
world
a
Grameen
Bank,
Khan
beZer
place.”
Academy,
Okabashi,
Whole
Foods,
For
more
informaCon,
go
to
“We
are
Virgin
Unite,
www.GameChangers500.com
Lululemon,
reinventing
the
Acumen
www.Facebook.com/GameChangers500
world
and
Fund
and
www.TwiZer.com/GameChangers500
Earth
redefining
the
Charter
rules
of
InternaConal.
All
focus
on
business” the
triple
boZom
line
and
must
pass
the
GameChangers
DNA
Test,
which
assesses
the
business
based
on:
Their
ObjecCves,
How
they
Treat
People,
and
How
they
Treat
the
Planet.
GameChangers500.com
allows
visitors
to
peruse
featured
organizaCons
by
industry,
locaCon
and
categories
that
include
ExcepConal
Work
Environment,
Empowered
Employees,
Eco-‐
Design,
Mission
Measurement,
and
more.
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 12
13. VI SAMLAR PÅ AFFÄRSKONTAKTER
Affärskontakter har ett samlarvärde som bara ökar med tiden. För alla bra affärer bygger på kontakter.
Vi vet vad som krävs och ser till att rätt personer träffas under rätt förhållanden. Vi bygger affärsnätverk
och arrangerar utbildningar för dig som brinner för att ständigt utvecklas och bli bättre. Våra medlemmar
representerar företag som tillsammans omsätter miljarder. Våra nätverksträffar är effektiva, inspirerande
och framför allt lönsamma. Låter det intressant? Ring på 08-522 81 597 eller gå in på www.arndts.se
UTVECKLA DINA AFFÄRSMÖJLIGHETER. PROVA EN NÄTVERKSTRÄFF HELT KOSTNADSFRITT. Affärsnätverk
16. BUSINESS BUILDING 2013 AND BEYOND
ERIK KRUSE
Erik
Kruse,
magazines
and
Strategic
newspapers
as
well
as
MarkeCng
TV.
Erik
has
completed
PhD-‐
Manager,
courses
in
Business
administraCon
at
Stockholm
Ericsson School
of
economics
and
Stockholm
School
of
Business
and
a
B.A.,
Business
AdministraCon
and
Social
Sciences
at
University
of
Uppsala.
EXPERIENCE
Erik
Kruse
holds
the
Ctles
of
Strategic
MarkeCng
Manager
and
Networked
Society
Evangelist
at
Ericsson
Networked
Society
Lab.
He
is
an
expert
in
consumer
demands,
industry
and
societal
dynamics,
and
forecasCng
ICT
evoluConary
trends.
He
spends
his
Cme
working
with
Ericsson’s
strategic
markeCng,
focusing
on
future
opportuniCes,
business
models,
future
consumer
behavior,
transformaCon
of
networked
industries,
and
future
societal
needs.
Prior
to
joining
Ericsson,
he
worked
as
a
Manager
of
Future
Consumer
Research
at
Electrolux.
FUTUREOLOGIST
Erik
is
known
as
a
Futureologist
and
researches
future
trends
in
technology
and
society.
He
has
co-‐authored
The
Networked
Home,
InnovaCon
"Innovation
Radar—Future
Media
and
Content
Delivery,
and
is
the
author
of
A
Journey
to
the
Third
Place,
distinguishes between a
based
on
research
among
early
adopters
of
leader and a follower."
informaCon
technology.
He
has
received
a
Special
MarkeCng
award
2010
for
the
2020
- Steve Jobs
shaping
ideas
project
and
has
extensive
media
exposure
through
his
arCcles,
interviews
in
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 16
17. BUSINESS BUILDING 2013 AND BEYOND
NILS
CARLSSON
Nils
Carlsson,
a
turnover
of
1
COO
billion
SEK
to
6
Netbooster,
billion
SEK.
Mr.
former
VP
Carlsson
then
spent
a
MarkeCng
for
year
as
the
MarkeCng
Telenor
&
Director
for
Starthouse
before
returning
to
Vodafone Vodafone
as
the
Head
of
Product
Development.
From
2001
to
2003,
Mr.
Carlsson
was
responsible
for
the
launch
of
10
new
services
that
brought
in
more
than
900
million
SEK.
Nils
Carlsson
then
became
the
Director
of
Business
Services
and
INTERNATIONAL
EXECUTIVE was
instrumental
in
the
creaCon
of
an
innovaCve
Nils
Carlsson
is
a
senior
internaConal
execuCve
mobile
service
that
led
to
strong
gains
in
the
with
experience
working
worldwide
in
company’s
market
share.
Mr.
Carlsson
lep
operaConal
roles.
He
has
a
solid
track
record
of
Vodafone
in
2005
to
become
the
Vice
President
overseeing
vast
improvements
in
organizaConal
of
Product
Sales
and
MarkeCng
for
Telenor.
Over
processes
and
financial
results.
Nils
has
been
the
course
of
the
next
year,
his
capable
handling
with
NetBooster
Group
since
2006.
upliped
the
company
from
losses
and
a
declining
market
share
to
profitability.
In
2006,
Nils
Carlsson
joined
the
Netbooster
CAREER Group
as
its
Chief
OperaCons
Officer,
a
posiCon
Nils
began
his
career
in
the
mobile
he
holds
to
this
day.
This
role
puts
him
in
charge
communicaCons
industry
in
1994
as
a
Senior
of
eight
managing
directors.
Mr.
Carlsson
is
also
Project
Manager
with
Dynapac,
a
Swedish
a
member
of
the
board
of
directors
for
a
dozen
company
based
in
Karlskrona.
In
1995,
he
of
the
company’s
subsidiaries.
accepted
a
posiCon
as
the
Senior
Product
Manager
for
the
MarkeCng
Department
of
Europolitan,
a
new
mobile
operator
in
Stockholm,
Sweden.
During
Nils
Carlsson’s
tenure,
the
company
increased
its
workforce
”People don't buy what
from
50
to
500
and
saw
profits
rise
from
300
million
SEK
to
1
billion
SEK. you do, they buy why
In
1998,
Nils
Carlsson
joined
Vodafone
as
the
you do it.”
Head
of
MarkeCng
and
Business
Development.
Over
the
next
two
years
the
company
grew
from
- Simon Sinek
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 17
18. BUSINESS BUILDING 2013 AND BEYOND
JENNIFER
RHULE
Jennifer
Rhule,
Human
Resources,
MD
Leadership
in
2000
she
was
TransformaCon
appointed
to
the
Ltd,
former
SR
posiCon
of
OrganizaCon
VP
of
HR
for
Development
Director
for
the
Skandia,
Group
based
in
London.
In
2002
she
moved
to
Gearbulk,
Pepsi-‐ Sweden
and
was
appointed
Director,
Group
HR
Co and
OD.
Prior
to
this
she
had
held
execuCve
/
senior
management
posiCons
at
Rank
Xerox
(UK),
Bank
of
America,
PepsiCo
and
J.Sainsbury
LEADERSHIP
EXPERT with
responsibility
for
Leadership
and
Cultural
With
over
20
years
of
experience,
Jennifer
is
an
Development,
Employee
Engagement,
TQM,
and
internaConally
experienced
OrganizaConal
Human
Resource
strategies.
Development
and
Human
Resource
ExecuCve,
Aper
leaving
Skandia
she
became
Managing
with
a
successful
track
record
of
leading
cultural
Director
and
Founder
of
Leadership
development
and
business
alignment
strategies
TransformaCon
Consultancy,
in
2009
she
was
in
mulCcultural
global
organizaCons.
hired
by
one
of
her
clients
to
lead
a
Global
Her
years
of
experience
have
taught
her
that
change
program,
this
assignment
will
be
leadership
is
the
key
to
business
success,
concluded
by
the
end
of
2012.
She
is
currently
throughout
her
career
she
has
worked
closely
wriCng
her
first
book,
Leadership
Ascent
–
with
execuCves,
senior
managers
and
young
Conscious
Leadership:
What
The
World
Needs
potenCals
to
help
them
create
open
and
Today.
She
is
passionate
about
people
and
parCcipaCve
cultures
that
opCmize
human
helping
them
to
discover
and
develop
their
potenCal.
leadership
potenCal.
Jennifer
has
established
a
Jennifer’s
dedicaCon
and
humanisCc
approach
Corporate
Social
Enterprise
dedicated
to
has
led
to
naConal
and
internaConal
developing
leaders
who
want
to
make
a
posiCve
accreditaCon
e.g.
Fortune
Best
Company
to
work
contribuCon
in
a
changing
world.
for,
Investor
in
People
and
EFQM
.
Jennifer’s
university
degrees
are
in
psychology
and
"It is better to lead from behind and
sociology.
to put others in front, especially
CAREER when you celebrate victory when
Jennifer
joined
Skandia
in
1997,
iniCally
with
nice things occur. You take the
Skandia’s
UK
insurance
Division
as
Head
of
front line when there is danger.
Then people will appreciate your
leadership." - Nelson Mandela
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 18
19. BUSINESS BUILDING 2013 AND BEYOND
VESNA LUCCA
Vesna
Lucca,
Head
co-‐workers
and
of companies/clients
CommunicaCons,
have
valued
East
Capital tremendously.
She
has
a
Bachelor’s
Degree
in
Business
and
Economics
from
the
University
of
Lund,
Sweden
and
an
MBA
from
Harvard
University.
She
is
fluent
in
Swedish,
Serbian,
English
and
Italian.
COMMUNICATIONS
EXPERT
Vesna
Lucca,
a
Serbian
naConal,
joined
East
Capital,
the
leading
independent
asset
manager
specializing
in
the
emerging
markets
of
Eastern
Europe
and
China,
in
2007
as
Head
of
CommunicaCons.
She
has
longstanding
experience
in
business
development
and
communicaCons,
having
spent
thirteen
years
as
senior
advisor
in
strategic
communicaCons
for
senior
execuCve
management
clients
at
Kreab
Gavin
Anderson,
a
global
strategic
communicaCon
consultancy
firm.
EXPERIENCE
Prior
to
that,
she
spent
six
years
in
sales
and
markeCng
posiCons
at
EF
EducaCon,
the
world’s
largest
privately
held
educaCon
company,
based
in
Boston.
How do you want to make a
Vesna
has
strong
intuiCve
communicaCon
difference in the world?
skills
and
a
strategic
and
creaCve
mindset.
“There
is
power
and
harmony
in
companies
and
people
when
She
has
a
broad
internaConal
experience
and
their
thoughts,
feelings,
words
and
acCons
are
aligned.
I
wish
to
is
naturally
talented
with
understanding
what
see
more
of
that;
a
world
with
respect
and
consideraCon
where
the
market
needs
and
wants
to
hear
that
her
people
can
do
what
they
love
to
do,
which
is
what
they
are
meant
to
do.
Then
we
would
have
less
conflicts,
ego
power
games
and
the
like
–
and
realize
that
we
are
all
one
and
enjoy
the
ride.”
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 19
20. BUSINESS BUILDING 2013 AND BEYOND
DANIEL
WEILAR
Daniel
appreciate
his
Weilar,
MD
innovaCve
ways
of
Nyheter24-‐ doing
business
and
his
Gruppen,
ability
to
communicate
Entrepreneur
ideas
and
concepts
with
great
enthusiasm.
Daniel
has
a
Master
of
Business
AdministraCon
from
Uppsala
University.
He
is
also
acCve
as
a
board
member
of
Mopper
AB
and
Netric
Sales
and
is
an
Associate
Partner
at
Firm
Factory
Network.
He
is
married,
enjoys
spending
his
free
FORWARD
THINKING
LEADER Cme
when
he
has
it
at
his
country
home
and
is
Daniel
Weilar
is
the
MD
and
one
of
the
co-‐ an
avid
traveler.
owners
of
Nyheter24-‐Gruppen.
He
has
been
responsible
for
its
explosive
growth
during
a
downturn
in
the
marketplace
because
of
his
understanding
of
strategic
digital
media
sales.
He
has
increased
sales
1400%
in
his
role
as
Sales
Director
and
founded
and
developed
the
company’s
enCre
digital
media
concept
sales.
He
joined
Nyheter24
when
they
acquired
his
company
Weilar
Media
AB.
Prior
to
this,
Daniel
has
worked
for
SF
Media,
SBS
Radio,
Leo
BurneZ,
and
Philips
InternaConal
in
several
capaciCes
internaConally
in
Singapore
and
Paris.
ENTREPRENEURIAL
SPIRIT
An
entrepreneur
spirit
and
his
ability
to
see
”If you can clearly
future
trends
has
kept
Daniel
on
the
cujng
edge
of
several
industries
including
Internet,
Media,
articulate the dream or the
Radio,
and
Telecom.
He
is
talented
at
building
businesses
and
delivering
what
the
markets
goal, start. “
wants
and
needs.
His
clients
and
co-‐workers
- Simon Sinek
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 20
21. BUSINESS BUILDING 2013 AND BEYOND
LISBETH
Lisbeth
Hospital,
Intoi
Gustafsson,
AB,
The
Swedish
GUSTAFSSON
board
Retail
InsCtute
member
(HUI),
SYSteam
AB.
experience
Ms.
Gustafsson
also
with
Kitron
served
as
a
Director
in
ASA,
Evry
Swedish
Post
Office
AB,
ASA,
IT-‐kommissionen,
SYSteam,
Bibliotekstjänst
AB,
Handelns
UtredningsinsCtut,
WM-‐data
AB,
ITFöretagen,
and
Invest
in
Sweden
Agency
(ISA).
Prevas
AB,
Axel
She
has
been
a
Director
of
Logica
AB
(alternate
Johnson
InternaConal
name,
WM-‐Data
AB)
since
2002,
EVRY
since
May
AB
and
Karolinska
Universitetssjukhuset 2011
and
Kitron
ASA
2007.
She
served
as
Director
of
Prevas
AB
since
2000
and
EntracCon
Holding
AB
(alternate
name,
24hPoker
Holding
STRATEGIC
LEADERSHIP AB)
since
2006.
Ms.
Lisbeth
Gustafsson
has
vast
experience
in
Ms.
Gustafsson’s
addiConal
board
appointments
both
operaCons
and
at
a
strategic
board
level
have
included
Member
of
the
Board
of
nocom
with
numerous
companies.
She
is
currently
AB,
Axel
Johnson
InternaConal
AB,
Swedish
running
consultancy
business
in
Leadership
and
Research
InsCtute
of
trade,
eAM
execuCve
OrganizaCon,
and
is
an
acCve
Board
member
in
AcCon
Management
HB,
Partner
and
Kitron
ASA,
EVRY
ASA
as
well
as
Ersta
and
ConfederaCon
of
Swedish
enterprise.
She
served
Chairman
of
the
board
for
Trygga
Hem
as
a
Director
of
Catella
AB
(alternate
name,
Skandinavien
AB.
She
has
served
as
the
Scribona
AB)
since
2003.
Ms.
Gustafsson
earned
Chairman
of
the
Board
of
Orre
&
Nyberg
Capital
a
degree
in
Sociology
from
Stockholm
University
AB.
Ms.
Gustafsson
also
served
as
the
President
and
a
Management
educaCon
at
INSEAD
in
of
Digital
Equipment
AB
and
Business
Unit
France.
Manager
and
Head
of
Sales
at
Posten
Sverige
AB
(Swedish
Postal
Service).
Ms.
Gustafsson’s
other
managerial
responsibiliCes
and
experience
have
included
Svensk
Handel,
the
Swedish
Government's
IT
"The key to successful
Commission,
Bibliotekstjänst
AB,
the
Swedish
NaConal
Student
Board
of
Aid
(CSN),
Prevas
AB,
leadership today is influence,
and
Invest
in
Sweden
Agency
(ISA).
She
has
not authority."
served
as
the
Vice
Chairman
of
Svensk
Handel
AB
and
as
a
Director
of
Karolinska
University
- Kenneth Blanchard
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 21
22. BUSINESS BUILDING 2013 AND BEYOND
PER
ADOLFSSON
Per
Adolfsson,
But
the
modern
CEO
Microsop
office
also
helps
of
AB course,
an
office
that
gives
you
different
environments
depending
on
what
type
of
work
you
set
out
to
do,
and
that
supports
collaboraCon
and
teamwork.
IT
Guy:
Has
spent
25+
years
in
the
IT
industry,
mostly
in
Sales
Management
posiCons
in
US
companies
like
Compaq
and
HewleZ-‐Packard,
but
started
his
career
with
Norsk
Data,
a
Norwegian
challenger
to
that
Cmes
greats
like
Digital,
Wand
and
Data
General.
Likes
the
American
management
philosophy,
but
also
thinks
the
Swedish
consensus
model
has
a
lot
going
for
it,
if
used
wisely.
Firmly
believes
that
the
people
make
the
difference,
even
if
great
products
help.
The
New
World
of
Work
Many
efforts
have
been
made
through
the
years
to
establish
a
more
flexible
workplace,
living
up
to
the
idea
that
“Work
is
not
a
place
you
go
to,
but
something
you
do”.
But
to
get
this
working
you
need
more
than
just
a
modern
office;
the
foundaCon
is
a
management
"Leaders must be close
structure
that
is
built
on
trust
and
enough to relate to others,
responsibility,
clear
targets
and
regular
follow-‐
up.
You
also
need
modern
tools,
to
enable
you
but far enough ahead to
to
work
anywhere
you
want,
as
efficiently
as
if
motivate them."
you
were
in
the
physical
office.
- John C. Maxwell
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 22
23. BUSINESS BUILDING 2013 AND BEYOND
KARIN VOLO
Karin
Volo,
of
understanding
Director
&
Co-‐ people
well
and
Founder
knowing
how
to
Evoloshen,
help
them
improve
Author,
former
their
lives.
Her
sense
of
Headhunter humor
and
ease
is
contagious
as
she
brings
joy
and
strength
to
others.
Karin’s
clients
say
she
is
professional,
inspiring,
dedicated,
persistent,
and
determined.
They
appreciate
having
her
support
as
they
go
through
life’s
difficult
transiCons.
EVOLUTION
SPECIALIST
Karin
Volo,
an
expert
in
personal
and
career
development,
is
known
as
a
Dream
Life
Mentor
PURPOSE
DRIVEN
LIFE
and
an
EvoluCon
Specialist.
She
is
also
the
Karin
has
been
mentored
and
coached
by
some
of
transformaConal
author
of
the
Bringing
Joy
series,
the
biggest
names
in
the
business
and
personal
and
one
of
the
contribuCng
authors
of
the
best-‐ growth
industries.
Some
of
her
mentors
have
selling
books,
Turning
Points
and
Change
One
included
John
Assaraf,
Bob
Proctor,
and
Lisa
Belief.
She
is
also
the
founder
of
the
Joy
Sasevich.
Karin’s
passion
is
helping
people
beZer
Movement,
helping
to
spread
joy
in
the
world.
She
their
lives
through
sharing
all
she
has
learned
on
has
helped
many
individuals
and
companies
go
her
journey.
through
transiCons
successfully
and
to
find
the
joy
Karin
is
also
a
dedicated
mom
and
wife.
Her
family
in
living.
is
her
greatest
source
of
joy.
“Live
a
life
with
a
fabulous
view”
is
Karin’s
moZo.
She
loves
to
help
others
break
through
the
bars
that
have
restrained
EXPERIENCE them
for
too
long
and
find
their
way
to
their
own
With
over
15
years
experience
working
in
ExecuCve
fabulous
view.
Her
purpose
is
to
inspire
and
teach
Search
on
two
conCnents,
Karin
brings
to
her
others
to
thrive
and
reach
their
full
potenCal.
clients
a
unique
internaConal
perspecCve.
She
uses
her
skills
and
experiences
to
help
her
clients
thrive
through
tough
transiCons,
build
the
life
of
their
dreams,
and
learn
to
live
joyfully.
Karin
has
also
successfully
navigated
more
personal
How do you want to make a
crisis
than
most
people
can
imagine,
making
her
an
difference in the world?
expert
at
surviving
huge
challenges.
Her
It
is
possible
to
love
your
work
and
have
a
great
balance
in
experience
has
given
Karin
an
incredible
resilience
life.
I
want
to
show
people
how
to
find
the
joy
and
to
overcoming
obstacles
and
to
seeing
life
from
a
inspiraCon
that
will
help
them
live
their
lives
to
the
fullest
higher,
more
posiCve,
perspecCve.
She
is
giped
at
potenCal.
Working
with
companies
by
helping
their
finding
the
lessons
in
any
situaCon,
and
has
a
talent
employees
discover
this,
can
transform
not
only
their
lives,
but
also
transform
the
company.
And
that
would
be
good
for
business,
good
for
the
people,
and
good
for
the
world.
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 23
24. BUSINESS BUILDING 2013 AND BEYOND
LISELOTTE
HÄGERTZ
ENGSTAM
LiseloZe
Hägertz
Engstam,
INTERNATIONAL
Vice
President,
EXECUTIVE
Head
Nordic
Prior
to
HCL,
LiseloZe
contributed
more
than
20
Region
for
HCL
years
in
various
internaConal
leadership
Technologies,
posiCons
at
IBM,
including
start
&
expansion
of
Formerly
with
IBM
several
new
service
lines.
She
has
extensive
mulCcultural
experience
leading
operaCng
units
and
teams
in
Nordic,
Europe,
US
and
Asia.
She
is
PASSION
FOR
INNOVATION
&
also
a
member
of
several
business
networks
as
Swedish
India
Business
Council,
Swedish
ENABLING
LEADERSHIP
Corporate
Board
AssociaCon
network
&
Ruter
LiseloZe
Hägertz-‐Engstam
is
an
experienced
Dam
Alumni
network
and
is
a
Board
member
at
internaConal
execuCve
leader,
currently
Boarding
For
Success.
In
addiCon
to
a
Master
of
responsible
for
HCL’s
business
in
the
Nordic’s.
Science,
she
has
concluded
several
ExecuCve
HCL
is
a
global
services
company
originaCng
from
Programs
at
universiCes
such
as
Harvard,
London
India
and
recognized
by
Harvard
as
having
one
of
Business
School,
INSEAD
and
IMD.
She
is
the
most
modern
management
in
the
world.
cerCfied
from
board
programs
with
Styrelsekrap
LiseloZe
has
successfully
established
HCL
with
a
and
Styrelse
akademin.
Her
customers,
partners
differenCated
strategy,
becoming
the
fastest
and
co-‐workers
say
“LiseloZe
is
a
dedicated
and
growing
R&D
and
IT
services
company
in
Nordic
innovaCve
leader
with
a
passion
for
business
region,
now
with
more
than
2000
passionate
who
is
thrilled
with
challenges
and
sees
soluCons
HCLites
serving
Nordic
customers.
In
KPMGs
even
in
complex
scenarios.”
survey
of
major
Nordic
Services
Providers
year
2012
HCL
was
recognized
as
#1
in
InnovaCon
by
the
Nordic
customers.
With
a
passion
for
innovaCon
&
enabling
leadership
pujng
employees
first,
she
has
also
implemented
broad
organizaConal
social
media
“When people feel passion and
programs
and
mentored
and
pioneered
CSR
programs.
Her
strong
background
in
services
responsibility for what they do, not
includes
strategy
consulCng,
R&D
engineering-‐,
only can they transform a company,
business
process-‐
and
IT
services,
and
uClizing
they can also transform
the
benefit
of
both
local
and
global
delivery
elements.
themselves.” Vineet Nayar,
Employees First, Customers
Second
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 24
25. BUSINESS BUILDING 2013 AND BEYOND
STEVEN VON
Steven
von
Born
in
New
Kohorn,
York,
raised
in
KOHORN
Chairman
at
Australia
and
World
Mobile
now
dividing
his
Media,
Cme
between
Entrepreneur,
France,
England,
Author India
and
the
USA.
Steven
is
publishing
his
latest
book
called
The
Brand-‐I-‐Vidual,
which
explores
key
issues
and
educates
the
reader
in
the
specific
processes
required
to
build
a
powerful
and
lasCng
personal
brand
for
GLOBAL
ENTREPRENEUR individuals
as
well
as
corporate
execuCves.
Steven
von
Kohorn
wears
many
hats
in
a
very
More
than
just
a
book,
The
Brand-‐I-‐Vidual
comes
diverse
selecCon
of
markets
and
across
many
with
a
mobile
applicaCon
to
provide
a
simple,
countries
and
cultures.
The
diversity
of
his
roles
user
friendly
dashboard
to
co-‐ordinate
the
in
industries
with
virtually
no
commonality
is
as
personal
brand
management
for
busy
people
on
challenging
as
it
is
interesCng:
from
mobile
the
run
as
well
as
a
website
that
conCnues
to
communicaCons
and
media
to
business
educate,
provide
new
insights
and
keep
users
applicaCons
sopware
development,
online
challenged
and
entertained
while
they
evolve
publishing
and
educaCon
to
manufacturing
solar
and
fuel
their
personal
brand.
powered
mosquito
traps
to
prevent
malaria
and
One
of
the
key
issues
that
Steven
has
explored
is
dengue
fever
in
3rd
world
countries
as
well
as
the
dichotomy
between
personal
brand
manufacturing
eaCng
utensils
for
people
with
development
for
the
individual
corporate
severe
disability. execuCve
and
whether
this
waters
down
the
Steven’s
innovaCve
thinking
has
been
rewarded
corporate
brand
value
or
enhances
it.
with
the
2008
Regional
Enterprise
Award
in
Companies
can
embrace
and
support
the
Australia,
patents
and
product
innovaCons
development
of
unique,
individual
personal
across
numerous
industries
and
the
brands
by
high
achieving
execuCves
within
the
establishment
of
businesses
on
five
conCnents
organizaCon
thereby
increasing
the
loyalty
and
all
of
which
he
sCll
majority
owns
and
acCvely
stability
of
management.
controls.
Steven
has
hosted
his
own
talk
back
breakfast
radio
program,
conceived
the
world’s
largest
How do you want to make a
billboard
for
Nike
during
the
Sydney
Olympics,
difference in the world?
he
became
involved
with
the
internet
in
its
very
early
days
and
now
teaches
people
how
to
use
I
believe
that
there
is
vast
untapped
ocean
of
innovaCon,
the
internet
to
build
their
personal
brand.
imaginaCon
and
creaCvity
in
all
of
us
that
is
condiConed
by
our
society
to
remain
repressed
due
to
imposed
duCes,
responsibiliCes,
social,
cultural
and
employment
limitaCons.
I
INTERNATIONAL
EXPERIENCE hope
to
turn
the
tap
in
everyone
I
meet
or
am
fortunate
enough
to
communicate
with.
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 25
26. Nu river
vi Sveriges
bästa
arbetsplats.
Microsoft är Sveriges bästa arbetsplats 2012!* och vår syn på flexibelt arbete, vi kallar det
Vi tackar för utmärkelsen och river omgående Det nya arbetslivet. Här ser du också vilka
hela rasket. Varför? För att 2012 inte längre spännande tjänster som finns att söka.
är framtiden. Hoppas vi ses på vårt nya kontor!
Ny teknik skapar nya möjligheter. När man
kan jobba var och hur man vill behöver konto-
ren förändras. I allt från trådlöshet till hur de
inspirerar. Därför river vi och bygger nytt.
*Priset delas årligen ut av Great Place to Work och
Samtidigt söker vi flera nya medarbetare. baseras på en medarbetarundersökning och en analys
På microsoft.se kan du läsa mer om oss av företagskulturen.
27. BUSINESS BUILDING 2013 AND BEYOND
What
Are
B
Corps?
B
Corp
cerCficaCon
is
to
sustainable
business
movement
grows,
it
has
become
an
increasingly
what
Fair
Trade
cerCficaCon
is
to
coffee
or
USDA
powerful
agent
of
change.
We
are
passing
laws.
Organic
cerCficaCon
is
to
milk. We
are
driving
capital.
B
Corps
are
cerCfied
by
the
nonprofit
B
Lab
to
Government
and
the
nonprofit
sector
are
meet
rigorous
standards
of
social
and
necessary
but
insufficient
to
address
society’s
environmental
performance,
accountability,
and
greatest
challenges.
Business,
the
most
powerful
transparency. man-‐made
force
on
the
planet,
must
create
Today,
there
is
a
growing
community
of
more
value
for
society,
not
just
shareholders.
Systemic
than
600
CerCfied
B
Corps
from
15
countries
and
challenges
require
systemic
soluCons
and
the
B
60
industries
working
together
toward
1
unifying
Corp
movement
offers
a
concrete,
market-‐based
goal:
to
redefine
success
in
business. and
scalable
soluCon.
Over
600
businesses
have
already
joined
our
community,
encouraging
all
companies
to
Why
B
Corps
MaQer
compete
not
just
to
be
the
best
in
the
world,
but
to
be
the
best
for
the
world.
As
a
result
of
our
“B
Corps
might
turn
out
to
be
like
civil
rights
for
collecCve
success,
individuals
and
communiCes
blacks
or
voCng
rights
for
women
—
eccentric,
will
enjoy
greater
economic
opportunity,
society
unpopular
ideas
that
took
hold
and
changed
the
will
address
its
most
challenging
environmental
world.”Esquire
Magazine problems,
and
more
people
will
find
fulfillment
CerCfied
B
CorporaCons
are
leading
a
global
by
bringing
their
whole
selves
to
work.
movement
to
redefine
success
in
business. The
B
Corp
movement
is
about
creaCve
By
voluntarily
meeCng
higher
standards
of
destrucCon
-‐-‐
a
new
way
of
thinking
that
makes
transparency,
accountability,
and
performance,
the
old
way
obsolete.
B
Corps
are
simply
a
beZer
CerCfied
B
Corps
are
disCnguishing
themselves
in
way
to
do
business,
a
way
to
integrate,
not
a
cluZered
marketplace
by
offering
a
posiCve
compromise,
our
values
and
our
work.
We
need
vision
of
a
beZer
way
to
do
business. your
creaCvity
to
help
inspire
others
to
support
We
hope
that
you
are
inspired,
not
just
by
our
the
movement.
vision,
but
by
the
movement’s
ability
to
translate
For
more
informaCon,
go
to
ideas
into
acSon. www.BCorporaCon.net
B
Corps
create
higher
quality
jobs
and
improve
the
quality
of
life
in
our
communiCes.
And,
as
the
Aenean iaculis laoreet arcu
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 27
28. BUSINESS BUILDING 2013 AND BEYOND
What
the
Market
Has
To
Say
About
Amazing
Companies
We
ran
a
contest
with
Entreprenör24
to
•
When
both
management
and
the
employees
are
living
reach
out
to
the
market
about
Amazing
the
"brand"
Companies.
Here
is
a
sample
of
the
•
Amazing
staff
quesSons
we
asked
and
some
of
the
•
InnovaCon
answers
we
collected.
It’s
good
to
see
what
•
creaCve
spirit
mixed
with
new
thinking
and
a
constant
A
the
market
has
to
say
about
these
topics
as
hunger
to
always
be
the
best
in
their
industry!
well.
•
desire
to
change
the
world
through
their
business
A
•
company
that
strives
to
develop
both
their
employees
A
What
makes
an
Amazing
and
the
working
environment
•
Amazing
for
me
is
taking
responsibility.
For
the
staff,
Company? environment,
the
whole
process.
•
company
that
listens
to
their
employees
and
value
A
•
Staff
and
the
vision
their
progress
and
achievements
as
much
as
the
corporate
growth.
A
company
that
create
value
for
the
local
community
and
the
global
world.
•
Employees
having
fun,
bringing
all
customers
along
for
the
ride.
What
is
the
most
important
value
•
The
people
behind
it.
Their
dedicaCon
and
commitment
you
want
to
see
from
a
company?
to
their
costumers
is
a
really
important
part
in
a
business.
•
I
want
companies
to
show
true
dedicaCon
to
values
of
sustainability
and
They
should
care. social
good.
But
that
means
not
only
saying
it
-‐
it
means
doing
it,
every
day!
•
New
thinking,
don´t
swim
with
the
stream
together
with
•
Great
Customer
Service.
all
the
other
fishes.
Do
basic
but
new
thinking.
•
Integrity.
There
will
be
moments
were
a
company
have
the
possibility
to
•
good
company
is
a
company
built
by
creaCve
and
A
earn
more
money
but
compromise
its
name
and
purpose
in
the
process.
logical
people
who
always
takes
care
of
its
employees
and
The
company
should
never
forget
why
they
started
out
in
the
first
place.
Money
can
never
surpass
the
choice
of
doing
what's
right
in
my
eyes!
value
the
company's
vision
•
The
most
important
value
of
a
company
is
all
the
employees,
of
course.
•
Small
details
and
big
values
•
That
the
company
always
takes
care
of
the
environment
and
aims
to
be
•
The
team,
without
a
doubt
if
you
don’t
have
an
amazing
sustainable
in
the
future.
team
you
can’t
sell
anything.
People
love
the
people
•
Responsible
behind
the
brands,
the
products
the
idea.
The
Richard
•
InnovaCon
in
all
ways
from
how
they
deal
with
customers,
what
they
Branson,
Steve
Jobs,
Mark
Zuckerberg
etc. sell,
how
they
go
to
market.
InnovaCon
and
a
good
CSR
value
of
giving
back
through
their
innovaCon.
NOVEMBER 6, 2012 STOCKHOLM, SWEDEN
Page 28