When deciding on typography for a client’s business, it’s more than just picking a serif or sans serif; it’s about creating a personality for the brand, and generating the building blocks to help to apply this personality across all relevant media, from print materials such as brochures and stationery to its website and online presence across multiple channels. This presentation is a simple exploration and demonstration of typefaces and fonts. If you'd like to learn more about how designers make their choices, see http://www.helloevery1.com/blog/brand-design/choosing-typeface-brand/