The importance of belief in b2b brands

1. We can do this
the easy way or
the hard way
B2B
Branding.
Everywherebrand 2014

2. The key thing is
to understand the
difference between
a customer and a
believer.
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3. A believer doesn’t go
through the same tired
channels/funnel as your
typical prospect.
Believers just ‘buy’­.
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4. Who says a
businessperson can’t
believe in a business?
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5. It’s part of the
continuing
consumerisation
of B2B.
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6. It’s all down to the
importance of
belief
in B2B.
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7. And
belief
is anything but rational.
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8. We’ve all got
older & wiser
which has also allowed us
to get even more
emotional
The ‘Elephant and rider’
presentation shows that it never
was a rational as we imagined.*
Everywherebrand 2014 * http://www.slideshare.net/everwherebrand/the-emotional-elephant-in-the-b2-b-room

9. The fact is it’s now even more
emotional than we’d all care to admit.
Please don’t get upset.
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10. Everywherebrand 2014 In fact ‘they’ didn’t say it, Robert Byrne did. Look him up.
They say:
‘The purpose of life is a life of purpose’
So, what’s the purpose of your business?

11. Everywherebrand 2014
Purpose, quite frankly, is ALL
your business needs.

12. Everywherebrand 2014
If
you know your purpose

13. Everywherebrand 2014
If
you know your purpose
you’re clear about your purpose

14. Everywherebrand 2014
If
you know your purpose
you’re clear about your purpose
get people to understand your purpose

15. Then you’ll have
believers
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OK this is image has hardly any relevance but it made us smile.

16. And your business will make
money from its purpose...
rather than looking like it’s
purpose is to make money.
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17. For help/advice/a nice chat get in
contact with info@everywherebrand.com
Everywherebrand 2014