"Today, I just want to cover how you should be using social media as part of your online marketing strategy and how you integrate that in to your website. "

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Evergreen Profit News Update
How You Can Use Social Media To Bring More
Website Visitors
Hi this is Justin Meadows with another website news update. Today, I just want to cover
how you should be using social media as part of your online marketing strategy and how
you integrate that in to your website.
Firstly, how should you be using social media as part of your overall online marketing
strategy. The best way to do this is to use social
media as a form of traffic to your website. You Use social media as part of
want to engage with them through social media,
your online marketing
start conversations with them, start getting them
familiar with who you are and what you are strategy
about and what sort of information you have and
what you have to offer for them. Then, take them from those social medial platforms back
to your website.
Don’t put your eggs in one basket – social media rules change
You don’t want to be doing all of your business on the social media platform because the
rules are constantly changing with the social media platforms. Also, social media platforms
will be coming and going. Facebook is pretty solid. It has been around for a long time and
doesn’t show any signs of disappearing any time soon, but it changes it rules as regularly as
you take the beans out. Sometimes, these rules can really have a big effect on how you’re
using the Facebook page to market to your customers.
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Integrate social media into your website
Now, there are a few different ways that you can integrate social media with your website
to amplify this effect and to sort of make use of that viral social exposure. What you should
be doing first off is having share and like buttons readily available on each page of your
website, especially on pages that you think are the ones that people are going to want to
share with their friends and that you actually want people to be going to. The things like the
product sales pages or content that you have put out of valuable information for your
customers.
So, you want to have a like button, a Google Plus
button is a good one, mainly for its effects in your
Google rankings. Not many people actually use Incorporate a Facebook
Google Plus as a social media platform but it is Like, Google+ button,
handy for Google rankings. Twitter is a good one
Twitter and Pinterest into
and it is nice and easy. There are quite a few
people that use that. LinkedIn may be a good one, your pages
depending on your market and Pinterest is another
good one if you have a very visual element and lots of images in you content and on your
website.
Also include Follow buttons
So, apart from having the like buttons and share buttons readily available, the other thing
that you may want to do is have follow buttons so that people can follow you on Facebook
and they can click on the button that takes them away to Facebook and they can hit “Like”
and start engaging with you on Facebook.
Now, you need to be careful with this. You don’t want that to be the main highlighted
feature on your website because what you are
essentially doing is that you are sending people away
Don’t place to much
from your website when you do that. You are
bleeding customers away from your site. You want emphasis on the Facebook
to be doing the reverse. You want to be bringing Share button
them from Facebook to you, but you want to have
that option available. It is worth putting it there but perhaps not giving it so much
emphasis.
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Facebook Like box is a great tool
Another great tool is the Facebook like box. This allows you to have a little widget in the
bottom or in the sidebar of your website which
displays the faces of people who are following you
A Facebook Like box shows
on Facebook. It also may show the latest item that
you have published on to your Facebook page. This images of people who
can be really powerful, especially if you do have a follow you
large fan base because it will show, by default, the
friends of the person who is viewing your website. It automatically links up with Facebook.
If they are logged in to Facebook it will show them their friends who “Like” you already and
that could be a really powerful message to be sending to people. It is well worth having
that, especially once you have established a decent fan base on Facebook.
Allow people to place their comments
Another great integration tool between Facebook and your website is Facebook comments,
especially for a blog. This will allow people to
comment on your blog using Facebook comments
Comments from people who
which gives them the option to automatically post
that comment to Facebook as well. That Facebook follow you will drive others
comment will appear in their fate and show all of to your site
their friends that they just commented on your blog.
It then drives their friends to your blog and builds more social interaction. Again, it has that
effect of showing the faces of the other people that have commented and the other people
that have liked that page. It can also be a very powerful message.
Another reason that I like to use Facebook comments is because you need to be logged in to
Facebook, it is a lot less prone to spam comments, which is a problem which is faced by
every blog owner. When you allow comments on your blog, you are opening yourself up to
spam comments and Facebook really reduces that.
I hope that you got a lot out of this. If you have any other questions, please comment below
using the Facebook comments underneath this blog post and I will talk to you soon. Cheers!
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Free Consultation and Website Audit
I hope you have gotten a lot of value out of our website news training. I would like to offer
you a free ½ hour consultation and website audit. To make sure you get the most out of
your online marketing.
We have worked with hundreds of businesses in a range of industries and can help put you
on the right track. There is no obligation to buy anything, we simply want to help you out
and make sure you are making the right choices.
Give me a call on 1300 33 77 14 and I will help put you on the right track.
So that you can build yourself as a leader in your market, get more sales from your website
and rise above your competition in the search engines.
Cheers
Justin Meadows
Online Marketing Strategist
Evergreen Profit
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