Customer needs should be a priority for any business. Know how to address this using your website and also how automation can benefit your business processes.

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Evergreen Profit News Update
Hi. This is Justin Meadows with another website news update. Today we’re going to talk
about focusing on your customer’s needs with your website and a few tips on how you can
automate and systemize your business to save you some time.
Focus On Customer Needs
Firstly, focusing on your customer’s needs with your website. This is a huge mistake
that a lot of people make and it was very common, especially a little while ago. Every single
website out there would go along the lines of; "Welcome to our business" and then start
rambling on about how great we are, and how long we’ve been around, and what we do
and who we are, how many people are on our team. That sort of thing. That was a very
common theme with most websites a while ago.
Those Days Are Over
Now people are starting to realize, and you should make sure that you’re doing this with
your website, that you focus on what the
customer is after. Why did the customer go to
You’re in the business of
your website? What are they looking for? What
is their problem? What do they want to find? If
solving their problem,
you get inside the mind of your customer, and whatever that might be.
you can do this by simply asking some of your
best customers a few questions, have a think about it, ask your staff perhaps what they
think might be good or might be what customers are asking about, might be what
customers are continuously looking for.
A Practical Exercise To Identify The Change Required
What you want to do is go through and think about what do they need to see when
they first land on the website. What can I tell them that’s going to reassure them that we’re
the right business for them and we’re going to satisfy their needs and solve their problems.
That’s what you’re really in the business of. You’re in the business of solving their problem,
whatever that might be. You might be a plumber or you might be a café. Whatever it is. The
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problem in the café for instance is they want somewhere to go and have a chat and have
something to eat and maybe a coffee.
You Only Have A Few Seconds To Convince Them
When people land on your website, they need to see that you’re the one that can solve
their problem. Without talking about yourself
and what you provide, talk more about their Everything needs to be about
needs and how you understand their needs and solving the customer’s
how perhaps you have helped other people with problems…
these similar problems.
But It Is Not Just About The Website
Apart from just the website, it’s important that you’re doing this with every part of your
marketing, from your business cards to your logo, to your website, to your fliers, to your
shop front. Everything needs to be about solving the customer’s problems, about the
benefits that you can provide to them, not the features of the products or services that you
have. It’s important to make that distinction between features and benefits. You want to
make sure that your marketing and your website, at every page of your website, is benefits
driving. It’s focusing on the benefit that you can provide to the customer through your
services, not about the actual services that you provide or the product that you have.
What Can You Automate In Your Business?
In terms of automation, a great thing that you can do, especially if you have a large number
of staff and you find yourself doing the same things over and over or your staff are doing the
same things over and over, is to look at ways that you can either a) Automate that so that
nobody has to do it. It can be something that is done by software or by some sort of
external automation source. The next thing you want to look at is how you can create the
systems and checklists to make sure that it gets done the same time every single time and
that anyone can pick up that checklist or that system or instructions and follow it through
simply and easily.
The Benefits Of A Good System
That will ensure that not only that it gets done to the
same quality level each time, but also speed up the
process if the person doing it knows exactly what are
the next steps. If you’re doing something over and over,
you don’t have to reinvent the way that you do it each
time. It’s best if you can create a standard operating
procedure or a checklist or a system for how that gets
done to ensure that it gets done the same way and gets
done quickly and completely.
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A Practical Exercise For Creating Systems
One exercise you can do is just for one week think about every day at the end of the day
write down all the things that you did during that day that someone else could’ve done or
that you’ve done repetitively and perhaps could’ve written down and systemized and made
it easier for yourself even to be able to repeat those tasks or maybe hand them over to
someone else. Do that for one week and I’m sure you’ll find a number of things in your
business that you can streamline and systemize.
I’m Justin Meadows. This is Evergreen Profit. I’ll talk to you soon.
Free Consultation and Website Audit
I hope you have gotten a lot of value out of our website news training. I would like to offer
you a free ½ hour consultation and website audit. To make sure you get the most out of
your online marketing.
We have worked with hundreds of businesses in a range of industries and can help put you
on the right track. There is no obligation to buy anything, we simply want to help you out
and make sure you are making the right choices.
Give me a call on 1300 33 77 14 and I will help put you on the right track.
So that you can build yourself as a leader in your market, get more sales from your website
and rise above your competition in the search engines.
Cheers
Justin Meadows
Online Marketing Strategist
Evergreen Profit
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