Don’t have funds to hire a professional PR agency? Well, You're not alone. Try these 9 budget PR strategies for promoting your business or an upcoming event. Presented by Eventzilla (An online event registration software)

1. Budget PR strategies for promoting your
business or an upcoming event

2. Don’t have funds to hire a professional
PR agency? Well, You're not alone.

3. It is easy to get the word out without
spending money on a PR agency

4. Let’s start with the basics…

5. Public relation(PR) helps
Publish information about your event or business,
Influence the influencers, and
Get your brand noticed.

6. 1. Identify your target audience
Examples:
Small & Medium Businesses
Investors
Educators
Entrepreneurs
C-Level Executives

7. 2. Conduct research into the media that
provide a link to your target audience.
Examples:
Blogs
Journals
Linkedin Groups
Ning Communities

8. 3. Find reporters & bloggers that cover
your particular industry, review past articles,
and obtain contact information.
Example: Technology blogs,
Community newspapers,
church newsletters and
local blogs

9. 4. Make reporters life easy. Send them your pitch
with relevant details.
Package your pitches with the
entire components — customer reference(s),
graphics, fact-based data, etc.

10. 5. Participate in appropriate business and
community events on a regular basis
Tell people about your products and services

11. 6. Create a social media release
For example: Bullet points can be used instead of
paragraphs to outline key messages.

12. Pitchengine.com is one good example for
Do-it-yourself PR website

13. 7. Encourage word-of-mouth conversations
Word of mouth praise is also a highly effective and cheap
form of PR, so encourage customers to talk about your
business to friends and post reviews on message boards
and blogs.

14. 8. Create a Facebook Fan Page to interact with
your target audience
Here is a link to Facebook – Fan Page Basics
http://slidesha.re/hMdg61

15. When people LIKE your Facebook fan page, it will
be distributed throughout their network via the
news feed.

16. 9. Be An Expert.
Be an authority and resource for the media on new
trends and seek out opportunities to intelligently
comment on them.
Write guest posts on niche blogs
Answer questions on Linkedin Answers section.

17. Last but not least, plan the
required PR activities
Number of press releases,
case studies,
features,
events, road shows,
Exhibitions - and
when these will happen.

18. Remember…
Public relations are a long-time effort.

19. Need a little inspiration?
Check this Press Release Template at
http://bit.ly/ecfTwG

20. Like it?

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23.  Thanks!