Are you passionate about planning events? Looking to build your event portfolio/resume? Interested in earning the CSEP (Certified Special Events Professional) or CMP (Certified Meeting Professional) designations? This lively hands-on class will educate you about the profession of meeting/event planning and management by introducing you to the basic elements of the industry through statistics, facts and figures. The course is led by Qualena Odom-Royes, CSEP, CMP an award-winning meeting planner and features dynamic industry guest speakers.

1. FALL2011 Event Planning Certificate Program Qualena Odom-Royes, CSEP, CMP Instructor

2. Course Description Are you passionate about planning or producing events? Looking to build your event portfolio/resume? Interested in earning the CSEP (Certified Special Events Professional) or the CMP (Certified Meeting Professional) designations? Copyright 2005-2011 EventEssentials, LLC.

3. Course Description This lively hands-on class will educate you about the profession of meeting and event planning by introducing you to the basic elements of the industry through statistics, facts and figures and case studies. Learn what it takes to get started as an event professional, what job opportunities exist and how to establish a career path within the profession. Copyright 2005-2011 EventEssentials, LLC.

4. Course Description Discussions will emphasize best practices and trends in the industry, as well as common pitfalls to avoid. Field trips to various industry venues & warehouses will give you an opportunity to connect with some of Atlanta’s top, award-winning event professionals. Discover resources, associations and online social networking tools that can help you grow in your career. Copyright 2005-2011 EventEssentials, LLC.

5. Course Description You will have the opportunity to produce your own event with the help of fellow classmates. The course is led by award-winning event planner Qualena Odom-Royes, CSEP, CMP and features dynamic industry guest speakers. Copyright 2005-2011 EventEssentials, LLC.

6. Course Curriculum – Best Practices Session 1 – Best Practices in Event & Meeting Planning(part 1) Session 2 – Best Practices in Event & Meeting Planning(part 2) Copyright 2005-2011 EventEssentials, LLC.

7. Course Curriculum - Development Session 3 – Event Administration 1 SWOT, Research, Budgets Session 4 – Event Administration 2 Proposals, Timelines, Production Schedules Copyright 2005-2011 EventEssentials, LLC.

8. Course Curriculum – Pre Production Session 5 – Event Coordination 1 Site Selection, Transportation Session 6 -Event Coordination 2 Proposal Presentation, Food and Beverage Session 7– Event Coordination 3 Décor, Theme/Development, Rentals Copyright 2005-2011 EventEssentials, LLC.

9. Course Curriculum – Pre Production Session 8 – Event Practicum Taste of Atlanta (setup and coordination) Session 9 – Event Practicum Marriott Marquis or 200 Peachtree (setup and coordination) – 400 pp event Copyright 2005-2011 EventEssentials, LLC.

10. Course Curriculum – Pre Production Session 10 - Event Marketing 1 (Instructed by Florena Oliver – GMSDC) Session 11 – Event Marketing 2 (Instructed by Florena Oliver – GMSDC Session 12 – Social Media & Events/ Event Technology Online Resources, Templates, Social Networking Copyright 2005-2011 EventEssentials, LLC.

11. Course Curriculum – Production Session 13 – Legal, Ethics & Risk Management Session 14 – Resources & Graduation Students work together to produce an event from start to finish. CLASS EVENT Copyright 2005-2011 EventEssentials, LLC.

12. Optional Sessions Starting an Event Planning Business Strategic Event Planning Building a Brand - Marketing Yourself and Your Business Online Getting Started in the Event Planning Industry Contract Negotiations Green Events & Meetings Copyright 2005-2011 EventEssentials, LLC.

13. Course Completion Successful Completion of this fourteen week program will earn: Certificate in Event Planning awarded by Clayton State University 45 Continuing Education Hours that can be applied to CSEP or CMP application Opportunity to join International Special Event Society at a discount rate Copyright 2005-2011 EventEssentials, LLC.

14. Course Textbooks Special Events : Twenty-First Century Global Event Management (The Wiley Event Management Series) (Hardcover)by Joe Goldblatt, CSEP, 5th edition Convention Industry Council Manual (CIC), 8th Edition Students build their own “Event Handbook” Copyright 2005-2011 EventEssentials, LLC.

15. Registration Clayton State University – Main Campus https://ace3.clayton.edu/wconnect/CourseStatus.awp?&course=121CCER0841O Copyright 2005-2011 EventEssentials, LLC.

16. Class Location A majority of the session will be held on the main campus of Clayton State University (CSU) in the Continuing Education building located at: 2000 Clayton State Boulevard Morrow, GA 30260 For Directions: http://conted.clayton.edu/directions.html Copyright 2005-2011 EventEssentials, LLC.

17. Stay in Touch for Updates! For more information contact qualena@eventsessential.com http://www.linkedin.com/in/qualenaroyes Copyright 2005-2011 EventEssentials, LLC.

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