This document profiles Kavita, a digital nomad and blogger who provides mobile apps and solutions to enhance audience engagement at events. She has worked with major clients like Singtel, Singpost, and the Bill & Melinda Gates Foundation. The document discusses how technologies like mobile apps, social media integration, QR codes, iBeacons, and gamification can help create "flow experiences" for audiences and drive higher participation and revenue for events. It provides examples of how Kavita's company, event2mobile, has successfully implemented these solutions for clients.

2. A Bit About Me
Passionate
Blogger
Digital
Nomad
Innovator -
Social Content
& Design
Driven by
Client
Satisfaction
Clients Serviced Events
● Singtel
● Singpost
● Bill & Melinda Gates Foundation
● Click Asia Summit
● Web Summit
● SXSW
For a Quick Chat with Kavita:
www.event2mobile.com
www.twitter.com/event2mobile
www.facebook.com/event2mobile
contact@event2mobile.com
Twitter: @write2kavita

3. There are many reasons for
lack of engagement with
delegates at an event...

4. Some of the obvious ones are:
1. Not enough marketing outreach of speakers and
agenda
2. Limited opportunities for engagement at the event
itself
3. One way communication by speaker to attendees
4. Nothing new when compared to the previous event
5. No clear outcomes defined for the busy attendee
Will I make any
interesting
connections?
Agenda
looks like
last years
! ho hum!

5. Importance of ‘Flow Experience’
To create audience engagement, it is important to create ‘flow
experience’. It is defined as
“the state in which people are so involved in an activity that
nothing else seems to matter; the experience itself is so
enjoyable that people will do it even at great cost, for the sheer
sake of doing it.”
Mihaly Csikszentmihalyi, distinguished Professor in
Psychology defined this concept.
Grab attention with games,
quizzes & interesting
activities
Give chance for seamless
networking among
delegates
Allow attendees to be an
active participant in sessions
How to create “Flow Experience” at Events

6. Pre-event marketing can set the tone

7. Digitally Connect to the Audience
Event apps gives the flexibility to the attendees
to get event details easily, create personalized
itinerary and network.
Build up the buzz around the event through
regular content sharing in social media platforms
like Facebook, Twitter, Linkedin etc.

8. Mobile App for Pre Event Marketing
1. Launch Mobile app about 6 weeks before the event
2. Enable attendees to get all event related info at one
place including speakers’ bio, exhibitor details
3. Use EDM to not just send sponsors’ info, but also pre-
event networking and meeting set up with delegates

9. Educate Delegates in Interactive Manner
1. Give the busy attendees the chance to make
personalised schedule, check speaker bio & other
details while on the move
2. Gamify the app to encourage users to do more
3. Push notifications for reminders, new updates

10. Technology can help you to drive more
audience participation and generate higher
revenue at your event.

11. Technology to Increase Audience Engagement
Event Apps Social Media Connect
The following technologies can help to enhance audience engagement:
Event apps let audience to get information
quickly, network with others and enjoy
gamification.
Integration with social media on the event app
allow attendees to log in through the social
media profile & share content.

12. Technology to Increase Audience Engagement
The following technologies can help to enhance audience engagement:
QR Codes iBeacons
QR codes are machine readable codes for
storing information. These can be used for
various activities at events while event apps can
be used to scan them.
Beacons are small, smart objects that can be put
on the walls of event venue. They send out
bluetooth signals which app in the smartphone can
capture & give information to the attendee.

13. So How Do Attendees Use an Event app ?
Download the Event App Create Profile Learn Event Details via the App
Share Content on Social
Media through Event App
Receive info from iBeacons on
the event app at venue
Exchange business cards & participate
in games using QR Codes

14. Do something new to interest the delegates

15. Customise, Personalise, Be Creative
1. Leverage mobile app analytics of the past events to increase the
activities that were popular
2. Be thematic in your mobile and digital communication with the
delegates to have better recall
3. Customise the event app for a wow experience like share great content
on the app, use the photo wall for some fun
4. Gamify learning or just have a cool slot machine interface if having
lucky draws etc ! ( Only possible with apps such as E2M that offer a
high level of customization)
5. Welcome users to the event with the use of QR code check ins

16. Get communication flowing both ways

17. Two Way Communication is easy-peasy with an app
Instant polls or surveys to get
real-time feedback.
Passive listening is exhaustive . Interactivity is simulating. Take your pick on what your event should
be doing !
Q&A during Sessions
Allow audience to ask questions to
speakers live!
Instant Polls/Surveys

18. Activities to Draw Audience Interest
Give timely updates of event activities and share content of sessions through
app CMS.
Promote networking through event app. In event2mobile app, attendees are
auto-matched based on their personal preferences to make effective
networking.
Networking
Timely Updates

19. Activities to Draw Audience Interest
Allow attendees to upload photos and share with other delegates. event2mobile
app has the Photo Wall feature enabling attendees to upload photos which in
turn can be shown on giant screen present at event venue.
Social Media Integration
Photo Uploads
Social media integration allowing attendees to share information/photos.

20. Automate Lead Generation
1. Capture leads at the trade show with no additional purchase or
rental of hardware
2. Go green! Reduce printed materials at booths
3. Make newbies expert sales team members as well with full digital
catalogue including video
4. Immediate follow up done to create maximum impact
5. Real-time lead generation tracking
6. No cost to event organisers & nominal fee from exhibitors

21. Use of QR Codes in Events
1. Promotion and networking
2. Used for gamification like treasure hunt or collection
games
3. Dissemination of information and card exchange
4. Mobile e-commerce purchases
5. event2mobile app has the feature to scan QR codes
and business card exchange using QR codes

22. Gamification can change the event experience completely
1. Gamification can boost active participation
2. Arrange games for better attendance
3. Help in knowledge retention and lengthen attention spans
4. Leaderboard appeals to competitive nature of people
5. Incentives not always have to be financial; it could be giving
any privileges or access

23. iBeaconsTM Integration
1. Hyperlocal attendee behaviour analytics
2. In-depth floor analytics
3. Automated tracking
4. Push notifications, surveys & ratings
5. Promotion and advertisement
6. Gamification
7. Mobile app necessary for implementing iBeacons at
events

24. So, what happens after the event ?

25. Keep Up the Momentum
1. Thank attendees through personalised mail
2. Ask for feedback
3. Share videos and photos of the event
4. Remain active in social media and build communities
5. Let people network, even after the event is over
6. Send mobile updates and push notifications

26. event2mobile Success Stories...

27. The leading software company wanted an interactive mobile solution for their
Defy convention 2013.
So E2M provided VMWare with a quick rollout:
1. Both iPhone and Android platform support
2. Custom made CMS
3. Flash based interface in the CMS
4. Photo wall sharing of user-generated photos
5. Options to add filter and captions to photos
VMWare

28. Bill & Melinda Gates Foundation required mobile solution for their Grand
Challenges Annual Meeting 2014.
So E2M provided them a customised app with:
1. Social media integration
2. News and updates when changes are made to an
ongoing event
3. Personalised itinerary
4. Live Q&A for presenter/conference
Bill & Melinda Gates Foundation

29. SingTel wanted a mobile app that could facilitate transfer of information
and interaction between the organiser, exhibitor and attendees for their
FMCC Event.
E2M provided a solution which:
1. Allowed Exhibitors to generate leads easily
2. Tracked attendance via QR code scanning
3. Took inputs from delegates and exhibitors through surveys
4. Photo wall sharing of user-generated photos
5. Had user-friendly floor plans
SingTel

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Phone: +1 800 385 1422
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Email: contact@event2mobile.com
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Birmingham, B7 4BB.
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