A Paradigm Shift in School Communications
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Presentation held at SWBOCES/LHRIC for educators on Oct. 21, 2013.
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A Paradigm Shift in School Communications
- 1. A PARADIGM SHIFT IN SCHOOL COMMUNICATIONS Social Media and Beyond
- 2. WHERE YOU CAN FIND THIS SLIDESHOW www.slideshare.net/evelynmccormac k
- 3. #HASHTAG FOR TODAY ď¨ ď¨ ď¨ #swbsocialmedia You can follow any tweets about todayâs workshop by going to this URL (sign in with your Twitter account): http://twubs.com/swbsocialmedia/moderatedfullscreen All documents will be shared with you via Google+ Community. Iâll invite you via email. (You have to sign up for Google+).
- 4. THE TRAIN HAS LEFT THE STATION
- 9. WHY SOCIAL MEDIA MATTERS ď¨ ď¨ ď¨ ď¨ ď¨ ď¨ Social media today is not about the tools, but about how we use those tools Online collaboration, information sharing & engagement transforms monologues into dialogues Empowers individuals, provides platform from which to share opinions, experiences & information Anywhere, any time and immediate Itâs about transparency and listening FREE!
- 11. 700 YouTube video links shared on Twitter each minute ďą 500 yearsâ worth of YouTube videos watched on Facebook daily ďą Facebook users share 2.5 billion pieces of content every day ďą 400 million tweets sent a day ďąInstagram users upload 40 million photos each day ďą 59% of US companies now have Instagram accounts ďą 15 million businesses, companies and organizations now have Facebook fan pages ďą
- 12. HARVARD U SOCIAL MEDIA PAGE
- 13. IAMCPS
- 14. NMH SOCIAL
- 15. OSSINING UFSD
- 16. TAKE SOCIAL MEDIA STEP AT A TIME
- 17. HAVE YOU TAKEN THE 1ST STEP?
- 18. HOW TO USE FACEBOOK Simple announcements, but with an engagement angle. âWho is excited?â
- 19. Drive traffic back to the District website. (Get Google Analytics for your website and see where the traffic is coming from.) Or just post! Cute kid photos = public engagement
- 20. THE IMPORTANCE OF MULTIMEDIA No better way to engage: photos and videos.
- 21. Miles for Smiles fundraiser at Valhalla Middle School Create/upload albums of photos related to the same event and post them on Facebook. First Day of School in Tarrytown UFSD
- 23. PROMOTE, PROMOTE, PROMOTE 1. Place social media icons on your home page 2. Present at a televised Board of Education meeting 3. Videotape a message about it on cable TV 4. Present at PTA meetings Rye Country Day School home page
- 24. WORDS OF WISDOM FROM RYE COUNTRY DAY ď¨ ď¨ Be patient. Even educators need time to learn about something new. Reserve your online real estate. Save user names, then move ahead. (twitter.com/ryecountrydayschool, facebook.com/ryecountrydayschool, youtube.com/ryecountrydayschool, linkedin.com/ryecountryday school) ď¨ Be aware that we are ALL experimenting with social media. Be open to change.
- 25. A FEW FACEBOOK CAVEATS ď¨ ď¨ ď¨ ď¨ ď¨ Create a Facebook business page, not a personal page, not a Facebook group (unless itâs a classroom page) Work with your administration on a simple Terms of Use statement that will apply to all your Districtâs social media. If you create a Facebook page, create a Twitter feed at the same time. (Iâll explain later.) Donât create a Facebook page around one event, like a crisis, then abandon it. Use a monitoring tool like Hootsuite to track mentions, comments, etc.
- 26. COMMENTS When you should delete a comment from a âbrandâ page: ď¨ If a comment depicts some illegal action ď¨ If a comment uses words you wouldnât want a child to use ď¨ If a comment is completely off topic ď¨ If a comment attacks or insults another user ď¨ If someone is hawking their wares on your page
- 27. MONITORING
- 29. FACEBOOK TO TWITER (Already linked)
- 30. USE YOUR BROWSER TOOLBAR Browser add-ons can make your life a lot easier!
- 32. WHAT ABOUT THE SECOND STEP? Papillion-La Vista School District in Nebraska â on Twitter
- 33. Look at the way independent schools and colleges/universities are using social media. They arenât complacent because they canât afford to be. Rye Country Day School on Twitter
- 35. BUT WAIT â THEREâS MOREâŚ
- 36. âMore and more, this is how news will be transmitted: not in the morning paper or the evening news, but constantly and instantaneously. Schools can either dive in now, or struggle to catch up later on.â â Dorie Clark, Forbes Magazine
- 37. HOW TO USE TWITTER As a personal learning network. Follow people with whom you share interests.
- 38. Public schools and school officials can âcurateâ interesting information about education, leadership, Common Core, and scores of other topics by using social media to spread the word.
- 40. --Boulder Valley School District, CO, where massive floods took place in September.
- 41. CREATE A TWITTER TEAM
- 43. âThe value of being connected and transparent is so high that the road bumps of privacy issues are much lower in actual experience than peopleâs fears.â ~ Reid Hoffman Founder/Executive Chairman, LinkedIn
- 44. TWITTER APP ON FACEBOOK The opposite of Facebook to Twitter
- 45. HAVE YOU TAKEN THE 3RD STEP?
- 46. YOUTUBE FOR SCHOOLS ⢠Provides schools with access to hundreds of thousands of educational videos from YouTube EDU ⢠Videos come from organizations like Stanford U, PBS, TED Talks, Khan Academy, Steve Spangler Science, Numberphile ⢠Administrators and teachers can log in and watch any videos but students canât log in and canât watch any video other than those their school has approved. ⢠Can customize content available to your school. Teachers/administrators can create playlists of what can be watched within your school. ⢠Set-up requires help from your IT folks.
- 47. CREATE A CHANNEL Bellevue, WA, School District
- 49. HOW TO USE YOUTUBE ď¨ ď¨ ď¨ ď¨ ď¨ PROMOTE your curriculum, your best teachers, new buildings, bonds and votes, student accomplishments, etc. BRAND your district CLOSE comments HERE ONLY This requires TIME, EDITING, and the use of someone with video experience. Start slowly. If you donât have video staff, use photos from an event to create an ANIMOTO video.
- 51. HOW TO USE INSTAGRAM ⢠Spotlight school activities, recognize student & staff achievements, announce positive news ⢠Show sneak peaks and behind-the-scenes looks at familiar subjects ⢠Try a hashtag photo contest ⢠It is more difficult for Instagram users to stumble on your account. So need to promote more actively. ⢠Connect Instagram to your Twitter feed and Facebook page. Business page on the Instagram site has tips. ⢠Tag schools/locations where you take photos. Check out other photos tagged at your schools and hit âlikeâ on appropriate photos from students, parents, staff. Leads active users to discover you.
- 53. PARK HILL (MO) SCHOOLS
- 54. THE MARET SCHOOL
- 55. #FOLLOWTHEFROG
- 56. TEMPLE MADE
- 57. BUILDING A BRAND AND A CULTURE
- 59. PINTEREST
- 62. THANK YOU! Evelyn McCormack, 914-592-4203, emccormack@swboces.org Photo credits: poetsforworldpeace.com, marketingsavant.com
Hinweis der Redaktion
- Is your district on Facebook or Twitter yet? You might want to get on board this train, which has already left the station. Support for this kind of move comes from the top, so if youâre not on FB or Twitter yet, that is probably a direct reflection on your superintendent and what he/she believes about social media.
- OK, so those are brands, right? Youâre not Lady Gaga, right? Well, what about Harvardâs 2.9 million fans on FB?
- Queensbury has only 3,700 students. But they have 2,071 fans on their FB page. This is not a contest. Numbers are great, but think of social media as another option. Some people prefer the FB feed, others might prefer Twitter or your website.
- Iâm going to ask you some questions about your social media presence.
- Create photo albums based on events.
- How many of you allow comments on your FB page? How many of you have had to delete comments? NUTSHELL MAIL (FREE) SENDS YOU DAILY EMAILS CONCERNING ACTIVITY ON MULTIPLE SOCIAL MEDIA SITES. THIS IS TARRYTOWN AND I RECEIVE EMAILS UPDATING ME ABOUT POSTS/COMMENTS ON FACEBOOK, TWITTER AND YOUTUBE, EVEN THOUGH I TURN OFF COMMENTS ON YOUTUBE. YOU CAN ALSO CHOOSE TO RECEIVE A CERTAIN NUMBER OF DAILY UPDATES FROM ANY PAGE YOU FOLLOW, LIKE PATCH OR THE HUDSON INDEPENDENT, IN THIS CASE.
- Not only is Hootsuite a great monitoring device where you can easily track the feeds of any number of your social media sites, but you can also schedule tweets and posts in advance.
- Add this button permits you to add a link to any of your social media sites straight from your browser. No cutting and pasting. The Hoolet button allows you to post thru Hootsuite to your social media sites.
- WHITE PLAINS FACEBOOK INSIGHTS PAGE. CAN LEARN MORE ABOUT USEAGE, MEN VS WOMEN, WHICH POSTS ARE MOST ENGAGING. HERE YOU CAN SEE THAT ON JUNE 6, WE POSTED A NYTIME STORY ABOUT WHAT KINDS OF MATH QUESTIONS WERE ASKED ON STATE ASSESSMENTS GRADES 3-8. THAT ONE POST ALONE REACHED MORE THAN 700 PEOPLE AND HAD AN ENGAGEMENT RATE OF 96 PERCENT.
- These are Twitter pages maintained by some of our districts, but you can see a trend here. High school principals and superintendents, with their own voices, are now opening their own Twitter feeds to spread good news about their schools. The press doesnât really exist anymore. This is about controlling your own message, and thatâs important and so easy to do now.
- THE SYCAMORE COMMUNITY SCHOOLS IN Cincinnati, Ohio. They use hashtags for each school and each member of the team uses initials so the public will know who has tweeted.
- Screenshot of tweets and how they ID themselves
- THIS IS DIFFERENT. YOU CAN CREATE A SIMPLE YOUTUBE CHANNEL. SOME PEOPLE LIKE VIMEO, ALTHOUGH THE NUMBER ARENâT THERE FOR VIMEO. ITâS A SIMPLE CHOICE. YOU MUST REMEMBER TO DISABLE COMMENTS ON YOUR CHANNEL AND THEN DISABLE COMMENTS AFTER POSTING EACH VIDEO.
- SO WEâRE MOVING ONTO INSTAGRAM. WONâT HAVE TIME TO TALK ABOUT VINE, BUT ITâS SIMILAR.
- PRIVATE INDEPENDENT SCHOOL THAT USES INSTAGRAM WELL.
- IN AUGUST 2012, THE UNIVERSITY PUT OUT A CALL FOR FORMER AND CURRENT STUDENTS TO SEND IN INSTAGRAM PHOTOS THEY BELIEVED ILLUSTRATED THE THEME, âTEMPLE MADE.â BETWEEN AUGUST AND OCTOBER, MORE THAN 1,000 IMAGES OF STUDENTS, FACULTY, CAMPUS SPOTS, ATHLETICS AND DOWNTOWN PHILLIE WERE SENT IN. THE UNIVERSITY TOOK THOSE PHOTOS AND CREATED A VIDEO, TEMPLE MADE.
- Goshen has 31 different bulletin boards on various topics including teacher resources, student resources, tech and learning, educational videos, back to school, Goshen in the news, etc. Unlike Facebook, the number of âlikesâ you get doesnât matter as much. People often simply ârepinâ your ideas onto their boards. PINTEREST IS MORE ABOUT CURATING GOOD RESOURCES THAN ANY OTHER SOCIAL MEDIA SITE.