Drummond Reed, Managing Director of the Respect Network, speaking at the Personal Cloud meetup on 29 January 2013.

1. R Respect Network™
The Personal Cloud Network
Why$Personal$Clouds$Need$a$Network$
Personal$Cloud$Community$Meetup$
2013<01<29$
Drummond$Reed,$Managing$Director,$Respect$Network$

2. R
The$Problem:$$
Managing$Personal$Data$and$CommunicaFons$
2$

3. For$many$people,$
managing$personal$data$
and$communicaFons$is…$
Too#much#work# Too#unsafe#
Too#confusing# Too#distrac3ng#
3$

4. Everyone#online$has$at$least$some$of$these$problems$
• Too$many$usernames/passwords# • Too$much$social#network#noise#
• Constant$fear$of$phishing# • Data#sca@ered#across$mulFple$
devices$and$networks$
• Dumb,$repeFFve$online#forms#
• Behavioral$tracking#
• IncompaFble$calendar/contact$
synchroniza3on# • No$strong$online#iden3ty#
• Creepy$personalized$ads$ • Constant$need$to$unsubscribe#
• Hard$to$find$receipts# • Inability#to#prevent#sharing$
• Incompa3ble$file$sharing$ • Fear$of$data#breaches#
• Manual$change=of=address# • Worry$about$backups#
• Overflowing$inboxes# • No#data#portability#
4$

5. Personal$computers,$smartphones,$and$
social$networks$were$supposed$to$make$
all$of$this$easier$for$us…$
5$

6. …instead$they$have$just$given$us$more$
data,$relaFonships,$and$communicaFons$
to$manage$
6$

7. R
The$SoluFon:$$
A$Personal$Cloud$Network$
7$

8. Personal#clouds#are$#3$on$Gartner’s$list$of$
Top$10$Strategic$Technologies$of$2013$
8$

9. Why?$Because$they#solve#this#problem#
Personal$
cloud$
9$

10. A$personal$clouds$lets$you$connect…$
Personal$
• all$your$data# cloud$
• all$your$devices#
• all$your$apps#
• all$your$rela3onships##
…in$one$safe$place$
10$

11. Most$importantly,$it$lets$
you$own#and#control#this$
informaFon—for#life#
11$

12. This$is$a$dramaFcally$different$
model$than$today’s$social$
networks,$whose$value$lies$in$
aggrega3ng#and#centralizing#
vast$quanFFes$of$personal$data#
12$

13. It$is$also$a$different$model$than$the$companies$offering$
standalone$personal#data#vaults#
Qiy$
13$

14. Why?$Because$personal$clouds$don’t$solve$this$problem$alone$
Personal$
cloud$
14$

15. They$do$it$by$forming$a$network$
Personal$
cloud$
Personal$
cloud$
15$

16. A$peer<to<peer$trusted$communicaFons$network$
Personal$ Personal$
cloud$ cloud$
Personal$
cloud$ Personal$
cloud$
16$

17. A$network$that$can$also$safely$connect$people$to$businesses#
Personal$ Personal$
cloud$ cloud$
Personal$
cloud$ Personal$
cloud$
Business$
cloud$
17$

18. Each$link$on$the$network$is$a$secure$communicaFons$
connecFon$called$a$personal#channel#
Personal$ Personal$
cloud$ cloud$
Personal#channel#
18$

19. A$personal$channel$is$an$opt=in#permissioned#rela3onship##
for$exchanging$both$secure#messages#and$secure#data#
Secure$messaging$
Personal$ Business$
cloud$ cloud$
Secure$data$sharing$
Respect$Network$communicaFons$
are$based$on$the$open$standard$XDI$
semanFc$data$interchange$protocol#
19$

20. For$a$marketer,$a$personal$channel$is$a$new$tool$for$building##
life3me#rela3onships#and$high=loyalty#customers#
Personal$ Ongoing$inFmate$dialog$about$$ Business$
cloud$ customer$needs$and$company$offers$ cloud$
Personal$channels$enable$businesses$to:#
• Give#customers#one<click$access$(e.g.,$sign<
on,$ordering,$receipts,$recommendaFons)$
• Learn#more$about$a$customer$with$one<click$
(e.g.,$sizes,$preferences,$reputaFon)$
• Be#no3fied#about$customer$events$and$
intents$(e.g.,$change<of<address,$new$baby)$
• No3fy#customers#about$exactly$the$topics$in$
which$they$are$interested$
• Retain#customers#no$maher$how$oien$they$
move$or$change$contact$addresses$
20$

21. One$of$the$first$uses$of$personal$channels$will$be$personal#logins—
the$equivalent$of$social$logins$but$from$a$personal$cloud$
Social#logins# Personal#logins#
Social$ Personal$
network$ • Proprietary$ cloud$ • Open$standard$
• Not$portable$ • Portable$
• Not$contextual$ • Contextual$
• Limited$data$ • Unlimited$data$
sharing$opFons$ sharing$opFons$
• Depend$on$the$ • Under$your$
social$network$ personal$control$
• Lost$if$you$lose$ • Protected$for$life$
the$account$
21$

22. Personal$clouds$are$also$a$giant$win$for$developers$
Personal$ App$
cloud$ cloud$
Every$app$that$runs$on$a$
personal$cloud$network$
has$its$own$app#cloud#
with$a$personal$channel$
to$every#user#of#the#app#
22$

23. Personal$login$is$just$the$first$of$many$reasons$why$developers$
will$want$to$build#apps#for#this#new#plaLorm#
Secure$messaging$
Personal$ App$
cloud$ cloud$
Secure$data$sharing$
Personal$clouds$will$enable$developers$to:#
• Strongly#assure#users#that$the$app$will$
respect$each$user’s$personal$data$
• Securely#message#and#intelligently#no3fy#
users$with$wriFng$any$addiFonal$code$
• Store#and#access#shared#data#with$a$full,$
standard,$portable$permission$model$
• Create#new#shared#data#types#at$either$the$
global$or$community$levels$
• Give#users#full#data#portability#with$no$
addiFonal$effort$
23$

24. The$easiest$way$to$understand$the$high<level$
architecture$of$a$personal$cloud$network$is$to$$
begin$with$the$global$email$network$
24$

25. The$email$ecosystem$in$1990$
MCI$ Compuserve$
?
AOL$
?
LAN! LAN! LAN! ? LAN!
…!
25$

26. The$email$ecosystem$in$2000$
The$emergence$of$an$
open$standard$P2P$
email$protocol$(SMTP)$
coupled$with$a$scalable$
discovery$service$(DNS)$
gave$rise$to$a$globally$
interoperable$email$
network$
SMTP
Email Network!
26$

27. The$data$sharing$ecosystem$in$2010$
Facebook$ Twitter$
?
LinkedIn$
?
LAN! LAN! LAN! ? LAN!
…!
27$

28. The$data$sharing$ecosystem$in$2020$
The$emergence$of$an$
open$standard$P2P$data$
sharing$protocol$(XDI)$
coupled$with$a$scalable$
discovery$service$(XDI)$
will$give$rise$to$a$
globally$interoperable$
personal$cloud$network$
XDI
Data Sharing Network!
28$

29. However$a$technical$protocol$
alone$is$not$enough—like$a$
Users#
credit$card$network,$a$
personal$cloud$network$also$ Business#Layer#
needs$a$shared$trust#model#
and$business#model# Legal#Layer#
Technical#Layer#
29$

30. At$the$legal$layer,$the$Respect$
Network$uses$the$Respect#Trust#
Framework—the$groundbreaking$
personal$data$framework$listed$
with$OIX$(Open$IdenFty$Exchange)$
in$May$2011$that$won$the$Privacy#
Award#at$the$2011$European$
IdenFty$Conference$
30$

31. At$the$business$layer,$the$Respect$Network$business$model$is$
paherned$aier$the$credit#card#interchange#fee#model#
$ $ $ R $
Issuing bank! Acquiring bank! Cloud provider! Cloud provider!
Personal$ Business$
Payment$ cloud$ cloud$
Personal channel!
$ $ $ $
Rewards! Interchange fee! Rewards! Relationship fee!
TransacFon$ RelaFonship$
On$a$credit$card$network,$businesses$pay$ On$the$Respect$Network,$businesses$pay$
interchange#fees#based$on$the$value$of$the$ rela3onship#fees#based$on$the$value$of$the$
transacFons$facilitated$by$the$network$ relaFonships$facilitated$by$the$network$
31$

32. Respect#Network#Founding#Partners#
32$

33. R Respect Network™
The Personal Cloud Network