3. A/B testing
1.Try different things
2.Measure their effects
3.Profit!
Lots of good examples at blog.performable.com
4. What can it do?
Determine how likely one version
is to be better than another.
If you have enough data you can tell how much better, but you need quite a bit
5. Why do it?
It makes you
smart(er)!
Also turns out to be good for getting clients
8. Running tests
We use Optimizely because:
1.Real time results (great for debugging)
2.Tests are written entirely in jQuery
3.Easy to target using WordPress logic
11. What happens?
B wins and
covers the spread
Signups increase ~25%
12. Handling data
Terms you should get used to:
“Confidence interval”
“Significance test”
Check out isvalid.org to calculate these stats
I made isvalid for myself so it’s a little rough, but very useful