Slides from a talk at Lean Startup Machine Ultimate in San Francisco, CA on December 7, 2013.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
These slides help you understand the keys to lean startup methodology to interview customers.
Further reading at:
http://bit.ly/CustDevInterview
http://bit.ly/1stcustomers
15. Person Questions:
• Who are they? What’s their role?
• Where do they interact with peers?
• How do they find new products for
home or work?
• How much time do they spend on
[Task X]?
• How is their budget handled?
Let’s write the script
18. Problem Questions:
• What are your top 3 challenges you
face in your job related to [industry]?
• Why? Tell me more…
• What’s frustrating or time consuming
about [problem area]?
• If you could wave a magic wand…
what would the solution be?
Let’s write the script
21. Solution Questions:
• Does this solve any of the problems
we discussed earlier?
• Would you be willing to pay for this?
• Are you interested in signing up to be
one of our early users?
• What’s your biggest concern with my
product?
Let’s write the script
37. Contact me…I’m happy to help.
On Twitter: @Evanish
Email me about
mentorship, advising or
consulting:
Evanish.J@Gmail.com
Find all my Lean learnings at:
JasonEvanish.com/lean-startups/
Find a detailed, blog form of the interview process at: bit.ly/CustDevInterview
And tips for finding your first customers at: bit.ly/1stcustomers
Hinweis der Redaktion
Emphasize that any outreach is about having a conversation, not that you’re trying to sell them anything. Everyone likes to help, especially when you’re only asking for 20 minutes of their time. Giving off the vibe you’re trying to sell something will always turn people off.