At GI Insight we work with our clients to improve return on investment through Database Marketing and Loyalty Programmes. As experts in the field of database marketing, analysis, customer insight and loyalty programmes, GI Insight can help you unlock the power that your database holds, allowing you to; Find new customers (acquisition) Get existing customers to; Spend more often Spend more per transaction Move to higher margin products Reduce customer attrition (retention)

1. INTRODUCING
TRIGGER BASED MARKETING
Call 0116 412 0017
www.gi-insight.com

2. YOUR SALE
WHAT IS TRIGGER BASED MARKETING?
YOUR CUSTOMER
TRIGGERED MAIL / EMAIL / WEBSITE CONTENT
Exactly what it sounds like: automated print, email or website campaigns that respond to a visitor or existing
customer in the market on your website.
YOUR WEBSITE

3. THE CHALLENGE
Many marketers are struggling to respond to visitors or customers in a timely manner resulting in lost sales opportunities
across various stages of the online journey – initial visit, point of consideration and actual purchase. Harnessing
the volume of digital data and tying to offline data is a key factor to creating timely digital and printed campaigns.
SEARCHING
Various stages within the
journey from initial search,
customer consideration
phase and purchase, are
where a visitor or customer
could leave your website.
PURCHASE BARRIER
Not understanding where
these lost opportunities
are occurring can limit
effective product placement,
promotions, conversion
and sales!
CUSTOMER LEAVES
Lost sales opportunities are
heightened as to whether
the customer purchases
from elsewhere, decreasing
the loyalty to your brand.

4. THE SOLUTION
TRIGGER BASED
MARKETING
Rapid responsive
personalised campaigns
delivered through email,
print or website content.
HAPPY
CUSTOMER
Giving the customer what
they wanted, re-contacting
your existing customers
to deliver an excellent
customer experience.
INCREASED
SALES
Personalised communications
will increase enquiries,
conversions, sales - improving
overall profitability.
Campaign is an all-in-one system that seamlessly links all campaign management and responsive campaigns -
personalised to meet current customer needs and deliver expectations.

5. HOW DO WE DO THIS?
REAL TIME
CAMPAIGN
ATTRIBUTION
TYING TOGETHER
DIGITAL AND
OFFLINE DATA
AUTOMATED
CAMPAIGN
PERSONALISED MAIL,
EMAIL AND WEBSITE
CONTENT
SIMPLE
SITE TAGGING
Part of the GI Solutions Group
FIND OUT HOW TRIGGER BASED MARKETING CAN IMPROVE YOUR BUSINESS
CALL US TODAY ON 0116 412 0017
Or visit www.gi-insight.com