1. Stella Artois c.1991 Category Cheap laddish lagers A lager of supremequalityandworth Premium ingredients with no compromise Seeking the aspirational self Brand Consumer REASSURINGLY EXPENSIVE

2. Category Competitive, relevant, truthsstillcount! Brand Consumer

3. Regional Hubs Multi-media Services Content Communities Dailies Conferences Interactive Advertising Radio Online Media WIKIS Analyst TV Broadcast to Managing Social Momentum Influencer Relations Lifestyle Media Pod/Vid Casts Trade Media Brand Microsite Social Networks Blogs Business Media

4. “If you don’t have a seat at the table you will be on the menu”

5. Regeneration events Microsite Blog Brand – from a noun to a verb Film Engagement Documentaries PR Print and digital

6. Entertainment + useful = Worth

7. A greater need for brand humility

8. “An expert is a man who has stopped thinking” Frank Lloyd Wright

9. @eurorscglondon