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Marketing Lessons from
Silicon Valley:
For Startups
European Venture Summit 2013
Who Am I
Startup AddVenture 2013 - Marvin Liao - Marketing Lessons from Silicon Valley + Growth Hacking
5 Year Waves
Age of Platforms & APIs
Growth of BIGPlatforms
SuperMarket Shelf Effect
THE NUMBER

8
Source: Harvard Business Review, April 2011
Separation of
Product & Marketing

9
Yet Many Silicon Valley Companies
Growing
Growth Hacking
Marketing vs Growth

Source: Omar Mohout
Confluence of Skills & Mindset

Source: Omar Mohout
Understand Your Stage

Source: Brian Balfour
Real Growth Curve
Riding a Platform
Customer Lifecycle

Source: Conrad Wadowski, GrowHack
Growth is Process

Source: Neil Patel, of Quiksprout; Crazy Egg; Kissmetrics
Use the Right Tools

Source: Brian Ferguson, VP Sales & Marketing, Evolve
General Principles
• ALWAYS DELIVER PRODUCT VALUE

• TEST EVERYTHING: ANALYTICS & METRICS
MATTER

• DATA DRIVES EVERYTHING
• OUTCOME BEFORE EGO
“The End Goal of Every Growth
Hacker is to Build a SelfPerpetuating Marketing Machine
that Reaches Millions by Itself”
Playing Your Own Game ie.
The Purple Cow
“Make Stuff People Want”

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