Our vision centers around EMS. EMS, A web based application driven by a rich set of APIs, which can be delivered as a service or in a traditional on premise deployment. Which serves the following three key functions; Product License Management, which is all the activities around defining features, bundling those features into various offerings and assigning the appropriate license models which integrates back with our license generators or a third party generator. License Operations / Fulfillment; this is the functionality surrounding the creation of a license certificate, the process of activating a license, any of the operational tasks of delivering a license. Entitlement Management; which is the function of managing what customers are entitled to, this is regardless of the license technology used, but focused in on the entitlement itself. Specifically what was ordered and what a customer is entitled to over some period of time. We see EMS driving the functions of Entitlement, Licensing, and Operations/fulfillment to eventually accomplish the following things;Deliver Any business model. Ranging from traditional license models such as perpetual, concurrency, and time limited to Pay per use type models being driven by the Cloud/saas movement … regardless of the delivery method.Delivered via any method. Regardless of whether the app is delivered as a traditional packaged product, an embedded solution, via the cloud, or some combination of the above. We spoke previously about hybrid delivery models, elaborate.Delivered to any device. Whether it’s a mobile device such as an tablet, a traditional desktop, or a networked server, the device of deployment will be supportedAnd last but not least, supporting any sales process from direct sales to multi tiered reseller , to self service sales.