1. Cloud Brokerage Models
Federated Cloud Marketplace
Sundar Kannan
- sundar@computenext.com 1

2. Trends
• The evolution and adoption of cloud has been phenomenal
and it has created tremendous business opportunities but
also Chaos.
• As customers and service providers try to unravel this
phenomenon, and as commodization sets in, history shows
us that a broker model is inevitable.
• New business models are emerging that will change how
customers and providers participate in a brokerage model:
we call it the Federated Cloud Ecosystem.

3. Cloud Service Brokerage
According to NIST:
• A cloud broker is an entity that manages the use, performance and delivery
of cloud services, and negotiates relationships between Cloud Providers
and Cloud Consumers. The services provided are defined as
Intermediation, Aggregation and Arbitrage.
According to Gartner:
• A cloud services brokerage (CSB) plays an intermediary role in cloud
computing. CSBs make it easier for organizations to consume and maintain
cloud services, particularly when they span multiple providers.
As you can see there are multiple definitions of a cloud brokerage
but essentially the core theme is of an intermediary play.
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4. Find The Right:
Cloud Provider
IaaS, PaaS, SaaS
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5. Federated Cloud Ecosystem
• The key to a sustainable cloud brokerage model is
implementing compelling use cases compared to traditional
brokerage models of buying and selling cloud resources.
• Federated Cloud Ecosystem (FCE) defines a model which
enables automated, real time provisioning and transaction.
An FCE is a cloud brokerage model that empowers:
• Choice
• Inventory
• Transparency
• The implementation of a transactional FCE model gives birth
to a true Cloud Marketplace.

6. Federated Cloud Ecosystem
Apps & SaaS PaaS Deployment Layer
Massive variety, how to How to find the best in breed?
compare apples:apples?
Cloud Platforms
Disparity in APIs
Enterprise ‘Readiness’
Cross-Platform Hybrid Models
IaaS Providers
No one provider can satisfy global needs.
Disparity in APIs, Billing Models
Varied Performance, SLAs

7. Federated Cloud Marketplace
• A Federated Cloud Marketplace (FCM) is an FCE
that promotes an independent cloud exchange.
• FCM will allow full management of workflows and a
unified billing and payment system across all
market paticipants.
• An FCM will also manage other barriers in cloud
like:
• Cross border transaction
• Legal
• Tax
• Compliance and regulatory

8. FCM – Workload Search
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9. FCM – Dashboard
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