Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013

1. Rebooting the
EU App
Economy
Workshop / 09:00 - 17:00 / 13th November 2013
Berlin
Wednesday 4 December 13

2. A study of the EU App Economy
John Breslin, NUI Galway
www.eurapp.eu / @eurapp
Wednesday 4 December 13

3. Hashtag for the workshop
You can follow us on Twitter @eurapp
Wednesday 4 December 13

4. Who’s involved?
Launched by EC’s Digital Agenda: Startup Europe initiative
INSIGHT Centre for Data
Analytics (formerly DERI)
Leading web research institute on
Semantic Web, Linked Data,
networked knowledge, web
science
Gigaom Research
The research analyst division of
tech publisher Gigaom. Provides
expert industry analysis on the
cloud, mobile, cleantech and
consumer technology sectors
NUI Galway
Established in 1845, a researchled university with 17,000 students
Gigaom
One of the top 10 technology sites
according to TechMeme. 5.5million strong community
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5. What is Eurapp?
The goals and aims are to...
Create a European app economy
model and jobs profile using
surveys and interviews with
various stakeholders
Assess and model market size
and near-term forecast/potential
Profile job types related to
mobile apps and analyse the
size (how many people) of each
category
Generate ideas and solve key
problems affecting the app
economy using crowdsourced
ideation challenges
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6. Wednesday 4 December 13

7. “Apps”, what kinds of “apps”?
Mobile apps, social API sets
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8. “Shape the Future App Economy of Europe”
First workshop in Brussels was held on 14 June 2013
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9. What EU-wide bottlenecks were identified?
Using speedboat participatory techniques
Funding
Mindset and attitude
Platform and infrastructure
Discovery process and
organisation
Education, skills, talent access
Fragmentation of market,
platforms, players
Language and culture
fragmentation
Regulatory issues
Immature market
EU-wide organizational
infrastructure
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10. Barriers for companies to achieve success
Using the fishbowl technique and speed dating
Difficult for developers to find the
companies with a need
App developers have problems
with positioning and promotion
Need mentors from larger
companies but fear factor
Lack of UX expertise
No results with traditional media
advertising
Cannot achieve sustainable growth
(one-hit wonders)
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12. Crowdsourced ideation challenges
Nearly 100 innovative ideas, 10 on shortlist, $10000 in prizes
Matchmaking app developers with sponsors in a format similar to movie
patronage events
A reality TV show where apps are judged in a popular talent competition format
A European app centre
Bootcamp training programmes and app research hubs in targeted cities
A coaching academy for app startups with attractive investment terms
New online services for connecting co-founders and advisors
Incubators to bring together teams with complementary skills
An app entrepreneurs-in-residence scheme
Multi-channel app promotion through conferences, online media and contests
An app request-for-quotations service
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14. Workshop schedule before lunch
The format for the first half of the day
09:10 Bogdan Ceobanu, European Commission “Introduction to Startup Europe
and funding opportunities in Horizon 2020”
09:30 Prof. Hans-Joachim Grallert, Fraunhofer HHI “Welcome and introduction”
09:40 David Card, VP, Gigaom Research “Initial results from surveys / interviews
with stakeholders”
10:00 Aaron Watkins, President and Founder, Appency "Promoting your apps"
10:30 Coffee break
11:00 "Funding and scaling-up app companies" challenge presentations
12:00 Tutorials in parallel
- Jonathan Carter, Co-Founder, Glimworm "Easy publishing of apps with
push2press"
- Peggy Anne Salz, Founder and Chief Analyst, MobileGroove Media "Turning
your app into a product"
- Richard Bown, Founder, Xyglo Mobile Gaming "Mobile game development
opportunities"
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15. Workshop schedule after lunch
The format for the second half of the day
14:00 Matthäus Krzykowski, Co-Founder, xyo.net "Berlin's app economy in light
of global app trends"
14:30 Mark Mason, Founder and CEO, Mubaloo "Influence of apps in the
boardroom and beyond"
15:00 "Addressing EU market conditions" challenge presentations
16:00 Tutorials in parallel
- Hans Hartman, President, Suite 48 Analytics "Monetising your apps"
- Dimitris Michalakos, Web Technology Lead, VisionMobile, "HTML5 for mobile
development"
- Mark Frawley, Mobile Developer, Jimdo "Cross-platform development with
PhoneGap and Titanium"
16:55 Workshop wrap-up
Wednesday 4 December 13

16. www.eurapp.eu
Fill out our app developer survey!
Thanks for listening.
Please tell your contacts about the Eurapp project, our surveys and the
next Brussels workshop in February 2014
Wednesday 4 December 13