Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013

2. Some data

3. 1.2 Billion users in 2012
4.4 Billion users in 2017
2012
Europe
29%
2017
Europe
21%

4. How many Apps? And how
many downloads?
• 1’770’000 Apps from the biggest 4 App Stores
(Android+iOS have 89% of market share);
• Only within the 2013 70 Billion downloads.

5. What about Revenues?
• 20-25 Billion of US Dollars (2013)
Others
25
Developers

6. Some evidences

7. The keys of Success
1. Discoverability
...But
“Having a great idea is just
5% of the process”
Mikka Olsson

8. 2. Customers adoption and loyalty
Passionate and diverse Team

9. Solution: connection

10. Online Multisided Platform

11. Eu Version of
• Online matching for entrepreneurs
• Events in the regions

12. Where is the innovation?
1. Europe oriented
• Focused on Eu (events and
advertisement)

13. 2. Centrality of
European Commission
• No fees charged
• Reliability of a big and central
istitution
• Bigger visibility and adoption

14. 3. Investors section
• Lower research costs
• A Bulk of customised opportunities for Risk
Adverse Investors
• Internation appeal

16. Thank you for you attention