This document compares three stationery businesses in Malaysia: Vision Art in Bandar Sunway, Tee Seng near Taylor's University, and Heng Co in PJS 7. Vision Art has 150 customers daily and is fully air-conditioned with CCTV. Tee Seng serves 50 customers daily but lacks air conditioning and CCTV. Heng Co only sees 10 customers daily and has basic amenities. The document recommends Vision Art expand, Tee Seng lower prices and increase profits, and Heng Co improve facilities and image to attract more customers. In conclusion, Vision Art is most successful due to its variety, pricing, location, supplier relationships, and planning.

1. Stationery Business
ALVIN TAN SHING YEOU (0314850)
EUGENE PENG YAP SIANG (0315259)
BENNY TAN SHOWIE (0315447)
CHAN PIN QI (0314676)
MACY KHOR SEEM LENG (0315208)
LEE JO YEE (0314880)

2. Introduction of Project
• 2500-3000 words comparative essay
• A comparative essay between three businesses in similar
industry of different geographical locations.
• Compare the similarities and differences between three
businesses.

3. History of Stationery
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Stationary Manufacture Sector:
China 60%, Japan 30%, Malaysia, Thailand, etc 10%
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Local manufacture < 1980
Period of economy prosperity, 1990-2000
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Two main markets:
High quality product & Low quality product

4. •
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Malaysia’s manufacturer:
Eliminated since 2000
Higher labor cost
High quality survived
• Internet era:
• Retailing market competition Free trade
(Online Reader)
• Online store interfaces for consumer
• Wealth for online dealer
• Specific product can only found from
web

5. vs
• Two challengers: (since 1990)
• Global competitors
• Flexibility of online dealer

6. • Vision Art (Sunway)
• Tee Seng
(Tayor’s University)
• Heng Co
(PJS 7)

7. Vision Art
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3, Jalan PJS 11/28,Bandar Sunway, 46150,
Petaling Jaya
• 150 customers
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Fully air-conditioned & (CCTV)

8. • Mr. James, Miss Winnie and Mr. Franky
• Being introduced to a stationery supplier
• Stationary & Material retailer

9. • At first start at area near Saito University then move to
Sunway area.
• Customers:
Previous: 80% students 20% outsiders
Present: 50% students 50% outsiders

10. Tee Seng
• Taylor’s University Lakeside
Campus
• Serves 50 customers per day
• Fully air-conditioned and is not
occupied with CCTV.

11. •
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Loo Tee Seng, 55 years old
Employ 2 Christians employees
To Pass his retire life & get to know Datuk Loy.
Provide printing and photo stating service.

12. Printing service
Binding service

13. Heng Co
• Jalan PJS 7/15 known as Heng Co
stationery shop
• 10 customers per day
• Not occupied with any high technology
electronics appliances but just a
traditional ceiling fan in a shabby
condition.

14. •
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Founder: Miss Chang Lin Lee
Reason: was threatened to open a stationery shop by a British man
No employees
Sell basic stationery, ice cream and other daily stuff such as battery

16. Recommendation
1. Vision Art
• Expand business size
(Scale, Space, more type of Product)
• Discount
(Membership Card, Corporation with other shops, Student Price)

17. Recommendation
2. Tee Seng
•Reasonable price
(Price ↓ Demand ↑)
•Increase sales profit
(Cover high rental fee)
•Wider type of product
(Fully utilized superior location)

18. Recommendation
3. Heng Co
•Better impression
(Renovate, Rearrange, New Rack, Obvious )
•Reformation of outlook
(Attractive logo, Signboard)
•Unwanted furniture
(old rotan chair, altar)

19. CONCLUSION
In conclusion, the Vision Art is the most successful among
the three stationary shops because :
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its diversity of goods
cheaper price
Strategy location
Established good relationship with supplier
Good strategy planning

20. DIFFERENCES AND SIMILARITIES OF THREE STATIONERY SHOP