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SoMe FAO - Management Issues
Management Issues

   Maximising opportunities
   Managing resources
   Managing risk
   Accountability and Impact
Maximising opportunities

   Training
   Authority vs assumed competence
   Experiment, test, evaluate
   ??
Managing resources

 Per channel – minimum 2-3 hrs per week
 Include time monthly for…
    –   experimentation with new tools
    –   review and evaluation of tools
    –   for opening and/or closing channels
    –   analytics and reporting
    –   Gardening
 Training for specialists vs all staff
 Management awareness and training
Risk
 Personal/professionnal/vs organisational
 Security (operations, leaks
    – Training, IT controls, audit
 Control – lack of; decentralised,
  jurisdictions
 Generational gaps
 Human costs (productivity, anti-social
  social media)
 Paedophilia, Pornography, violence, crime
 Authenticity of sources
Accountability & Impact

   Design strategy according to specific goals
   Define metrics and reporting structure
   Review
   Decide (and act !)
Risk
 Personal/professional/vs organisational
    – No personal or professional details like
      addresses
    – Add contact numbers and pictures
    – Can’t write from personal perspectives on
      professional matters
    – Model/copy the line of Director or
      equivalent
    – Not more than 30m pd (HR)
    – No personal pictures from work machines
    – Note difficulty of being ‘human in
      professional space
    – Which hat are we wearing?
Risk
 Security (operations, leaks
    – Training, essential for staff, continuous
    – Needs IT controls, audit
    – Needs eDiplomacy/social media policies
      available for all users
    – Management restricted to certain people
      who are controlling this environment
    – Remain vigilant and aware of security leaks
Risk
 Control – lack of; decentralised,
  jurisdictions
    – Manage how links and friendships are
      controlled
    – Filter bubble – how to monitor and control
      external comments, tagging
Risk
 Generational gaps
   – Do we have sufficient personal who are
     security conscious enough to operate sfely
   – Retention of people
   – Risks to young people from pornography,
     legislation inadequate, people unaware of
     tricks, large resources required to monitor
   – Be aware of audiences – aims for using
     media and targeting them
   – Service professionals challenges of
     managing non-specialists
Risk
 Human costs (productivity, anti-social
  social media, addictive
    – Importance of revising policy around who
      can comment etc
    – Need to allow people some time to engage
      personally as well as professionally
 Authenticity of sources
    – Keep checking information
    – Manage content which is published, in
      terms of factual accuracy

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SoMe FAO management issues

  • 1. SoMe FAO - Management Issues
  • 2. Management Issues  Maximising opportunities  Managing resources  Managing risk  Accountability and Impact
  • 3. Maximising opportunities  Training  Authority vs assumed competence  Experiment, test, evaluate  ??
  • 4. Managing resources  Per channel – minimum 2-3 hrs per week  Include time monthly for… – experimentation with new tools – review and evaluation of tools – for opening and/or closing channels – analytics and reporting – Gardening  Training for specialists vs all staff  Management awareness and training
  • 5. Risk  Personal/professionnal/vs organisational  Security (operations, leaks – Training, IT controls, audit  Control – lack of; decentralised, jurisdictions  Generational gaps  Human costs (productivity, anti-social social media)  Paedophilia, Pornography, violence, crime  Authenticity of sources
  • 6. Accountability & Impact  Design strategy according to specific goals  Define metrics and reporting structure  Review  Decide (and act !)
  • 7. Risk  Personal/professional/vs organisational – No personal or professional details like addresses – Add contact numbers and pictures – Can’t write from personal perspectives on professional matters – Model/copy the line of Director or equivalent – Not more than 30m pd (HR) – No personal pictures from work machines – Note difficulty of being ‘human in professional space – Which hat are we wearing?
  • 8. Risk  Security (operations, leaks – Training, essential for staff, continuous – Needs IT controls, audit – Needs eDiplomacy/social media policies available for all users – Management restricted to certain people who are controlling this environment – Remain vigilant and aware of security leaks
  • 9. Risk  Control – lack of; decentralised, jurisdictions – Manage how links and friendships are controlled – Filter bubble – how to monitor and control external comments, tagging
  • 10. Risk  Generational gaps – Do we have sufficient personal who are security conscious enough to operate sfely – Retention of people – Risks to young people from pornography, legislation inadequate, people unaware of tricks, large resources required to monitor – Be aware of audiences – aims for using media and targeting them – Service professionals challenges of managing non-specialists
  • 11. Risk  Human costs (productivity, anti-social social media, addictive – Importance of revising policy around who can comment etc – Need to allow people some time to engage personally as well as professionally  Authenticity of sources – Keep checking information – Manage content which is published, in terms of factual accuracy