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Euforic Services

Presentation about online Social Networking to the IKMEmergent Research Communication workshop, Nairobi, Juloy 2010

TechnologySports
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Social Networking online
Proliferation of Influencer Channels
Keeping in contact Sharing content Exploring identity Hanging out Making new contacts Informal learning www.flickr.com/photos/28859335@N00/120018144 http://flickr.com/photos/mshades/169570194/ http://flickr.com/photos/loosepunctuation/959524837/ http://flickr.com/photos/morgantepsic/176795867/ http://flickr.com/photos/lewiselementary/152620388/ http://flickr.com/photos/andreasnilsson1976/530776998/
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Today, 400 million active users The average user 55% daily return 2.2 visits a day 27.7 minutes/day Architecture Profiles Groups Events Pages Fundamentally changed the internet
 
Groups Profiles Events Pages
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Ensuring a Legacy Outreach: Reach out to make sure the legacy is ensured. Ensure you are in constant touch with the people running the page/group Lessons from Johnny Chatterton, Burma Campaign Capture the contacts. People will stop checking the group/page before you know it Establish a trusted admin team that you can rely on and leave to administer the group Act quickly, assume that if it goes viral you only have 1 chance to reach your targets
What makes something go Viral? Motivation The “invite your friends effect” The media/blogs – it must go offline Urgency (people are dying) Trust The “my friend Bob is doing this, so I should” Remember, you can’t engineer it. It’s up to your users to make it go viral, you have to put everything in place & hope!
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Social Networking online

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Social networking

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  • 4. Proliferation of Influencer Channels
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  • 6. Keeping in contact Sharing content Exploring identity Hanging out Making new contacts Informal learning www.flickr.com/photos/28859335@N00/120018144 http://flickr.com/photos/mshades/169570194/ http://flickr.com/photos/loosepunctuation/959524837/ http://flickr.com/photos/morgantepsic/176795867/ http://flickr.com/photos/lewiselementary/152620388/ http://flickr.com/photos/andreasnilsson1976/530776998/
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  • 11. Today, 400 million active users The average user 55% daily return 2.2 visits a day 27.7 minutes/day Architecture Profiles Groups Events Pages Fundamentally changed the internet
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  • 15. Ensuring a Legacy Outreach: Reach out to make sure the legacy is ensured. Ensure you are in constant touch with the people running the page/group Lessons from Johnny Chatterton, Burma Campaign Capture the contacts. People will stop checking the group/page before you know it Establish a trusted admin team that you can rely on and leave to administer the group Act quickly, assume that if it goes viral you only have 1 chance to reach your targets
  • 16. What makes something go Viral? Motivation The “invite your friends effect” The media/blogs – it must go offline Urgency (people are dying) Trust The “my friend Bob is doing this, so I should” Remember, you can’t engineer it. It’s up to your users to make it go viral, you have to put everything in place & hope!
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Editor's Notes

  1. >Never looked at a Social Network Site >Don’t have a SNS profile >Have less that 20 friends >don’t Interact with one or more sites daily >Unless you’re already mentioned that you’re in this seminar via any SNS / twitter etc. Photo Credit http://flickr.com/photos/wheatfields/1614171272/ CC BY-NC-SA
  2. Her’s an example of how behaviour is changing
  3. Here’s an example of impact
  4. And it’s this profound: email was the internet’s first killer app, not the web: access via mobiles will only accelerate this trend
  5. Activity online isn’t different in type from activity offline. (In fact - many young people wouldn’t recognise the dichotomy) But - it is changed by being online: bedroom wall example -(Constant Contact generation)
  6. But - we have to remember that young people see this differently. (in the same way you might see your youth centre as being about personal and social development - and YP see it as a space for meeting friends and hanging out).