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From "Sorta" to Portable : Four Action Steps Towards Portability

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ExactTarget
ExactTarget

ExactTarget's Director of Product Marketing, R.J. Talyor, shows you how to take your marketing mobile.

Technologie
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from “Sorta” to PortableFour Action StepsTowards portability
Step 1: KNOW yOUR MARKET
MOBILE AND SOCIAL LEAD GROWTH
MARKETERS ARE JUST GETTING STARTED 4 out of 5 online retailers have no mobile presence eMarketer 4/2010
80% of respondents believe marketers should reimburse them for the cost of commercial text messages.
Step 2: Define A STRATEGY
Value: What’s in it for the subscriber? SUBSCRIBERS RULE! Relevancy: What mobile content can you provide that’s “worth it?” ,[object Object]
Portability?Frequency: How often do audiences want to interact? ROI: How will the program be measured? ,[object Object],STEP 2: DEFINE A PORTABILITY STRATEGY
PORTABILITY BEYOND MOBILE
Step 3: Take Action (Test!)!
MOBILE POLLS & ALERTS
MOBILE CUSTOMER SERVICE CALLS TEXTS
MOBILE TO START THE CONVERSATION
EMAIL IS PORTABLE ,[object Object]
62% audience participation in inbound text program (Text Capture)
Participants received one-time email that included coupon and additional resources (see right) ,[object Object]
YES, SOCIAL IS PORTABLE TOO
Step 4:put it all together
EXACTTARGET INTERACTIVE MARKETING HUB
EXACTTARGET INTERACTIVE MARKETING HUB
POWER ALL TYPES OF INTERACTIVE MESSAGING
[object Object]

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