QuoteBUSTER creates change, one quote at a time. This presentation outlines how QuoteBUSTER works and describes the mechanics it uses.

1. empowers people to speak out
against outrageous quotes.

2. By speaking out against these quotes, we put
pressure on
corporations, politicians and celebrities
who say outrageous things.

3. How does it work?

4. Let’s start by thinking about
what puts pressure on people
who have the power to do
things differently.

5. Companies
really care about their profits and keeping
their shareholders happy.
Public opinion - how the company's brand
is perceived by the public - is crucial to the
bottom line.

6. Politicians
want to be elected (or re-elected) and to
achieve that they need to build themselves
a reputation.
Negative media coverage such as protests
against something they have said can
really hurt their reputation.

7. Celebrities
care about profits and most of the money
they make is driven by their reputation.
Again, negative media coverage as a result
of something they said will pressure these
celebrities to listen to you and your
demands.

8. help you get media coverage for
your cause?
How does

9. Actions on QuoteBUSTER
are inherently polarising and show a public
disagreement or conflict.
They are therefore much more likely to get
news coverage as a result.

10. Actions on QuoteBUSTER
are “newsworthy” because they are directly
linked to something that’s in the news right
now (where the quote was discovered)

11. People power
If an action gets news coverage, more
people will take action.
And the more people who take action, the
more impact we will have.

12. issues can get the attention they
deserve and we can make an
impact: one quote at a time.
Through

13. Join our community now at
www.quotebuster.org