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News 2.0
can journalism
survive the
internet?
A re-assessment
A/Prof Martin Hirst
July 2013
News 2.0: what next?
Two years after publication of News 2.0 what’s
changed?
A reassessment of the seven theses of the book
A look at recent developments
What are the new questions
Are there any new answers
News as conversation
Journalists no longer control the distribution of
the content they produce.
This is a very scary thought for many journalists,
but the reality is that once something is
published (usually on Web sites), it belongs to the
audience of readers and becomes part of a
conversation about the news.
News 2.0
the news industry is seen to be failing our
democratic ideals
journalists are low on international surveys of
people we trust
the professional ethos of journalism is under
threat from UGC
the commodity form of news is no longer
providing the profits it once did
Phone-hacking says it all?
The phone-hacking scandal demonstrates the
basic thrust of News 2.0
 A crisis of trust and credibility
 Journalists stuffed up badly
But it is also an economic crisis caused by a
failure of management
 Journalists were encouraged into hacking in pursuit
of profits
 Ethics goes out the window in favour of money-
grubbing and base motives
Murdoch makes it worse
June 2013:
Exposed by staff saying that the
police inquiry was incompetent and
excessive
Admits that paying officials for stories
is endemic in the British press
Promises to take care of staff
Issues a pathetic half-apology when
discovered
CNN) -- News Corp. Chairman
Rupert Murdoch is apologizing
for secretly recorded criticism of
police investigations into his
newspapers, but he says he's still
frustrated by the extent and
length of the probes.
Thesis 1: news is a universal
human need
news has been around for thousands of years
because of market forces the mainstream media has let
down the public
pursuit of profits has led the MSM down market
we are living in a sick celebrity culture that distorts our self-
perception and slowly drives us all insane
We are consuming as much as we did, if
not more news today, but not in the same
way we used to.
News is coming to us from a variety of
sources and we are consuming in more
mobile ways.
Thesis 2: digital technologies
are changing how we
consume news
globally, television is still the dominant news and
entertainment media, but for how much longer?
news is going mobile and it's being condensed
the 140 character text message and “tweet” could be the
future of news
The curating of news – what Axel Bruns calls ‘gate-
watching – is now much easier and more
widespread.
Apps like storify, pintrest, paper.li and instapaper
make it much easier to collate ‘bricolage’ and
curate MSM and other materials to re-publish to
friends and networks.
Thesis 3: the singularity of
convergence has
changed news forever
 professionalism has become a trap for journalists - they
are tied into a corporate culture that is losing its shine
 perhaps, as Robert McChesney suggests, journalists have
to become "unprofessional" in order to reconnect with
audiences
 D-I-Y & UGC news via social networking is on the rise
 we are no longer reliant only on MSM for news.
Thesis 4: the crisis in the news
business is not the same as the
crisis in journalism
they are related, but different
a crisis of trust and credibility and a crisis of profitability
we are now in a critical juncture and the global financial
crisis is a further threat to the political economy of the news
business
Thesis 5: new online business
models are not yet proven
advertising – most likely in market economy
user pays – subscription model
public service broadcasting – not politically supported
online only publishing – unknown quantity
public trust model – expensive to establish
philanthropy – peanuts really
Who pays the piper?
Thesis 6: there are positives
in social networking and
Web 2.0
some parts of the world are more connected than they’ve
every been
the collective nature of trust and verification is a key
element of peer-to-peer sharing of information and can
apply to news
we need to position journalism as the collective wisdom of
the public interest and speaking truth to power
Thesis 7: Can journalism survive
the Internet?
what happens to “journalism" when the economics of the news
business are no longer working?
if news is a universal trait of human society (thesis 1) then a
method needs to be developed of continuing to provide
reliable and common news-like information from trusted public
sources
What happens next?
The slow decline of newspapers will continue
Time-shifting and on-demand will continue to
grow for video content
Daily news will be largely web and broadcast
based
Newspapers will need to become more like
magazines to survive

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Can Journalism Adapt to News 2.0

  • 1. News 2.0 can journalism survive the internet? A re-assessment A/Prof Martin Hirst July 2013
  • 2. News 2.0: what next? Two years after publication of News 2.0 what’s changed? A reassessment of the seven theses of the book A look at recent developments What are the new questions Are there any new answers
  • 3. News as conversation Journalists no longer control the distribution of the content they produce. This is a very scary thought for many journalists, but the reality is that once something is published (usually on Web sites), it belongs to the audience of readers and becomes part of a conversation about the news.
  • 4. News 2.0 the news industry is seen to be failing our democratic ideals journalists are low on international surveys of people we trust the professional ethos of journalism is under threat from UGC the commodity form of news is no longer providing the profits it once did
  • 5. Phone-hacking says it all? The phone-hacking scandal demonstrates the basic thrust of News 2.0  A crisis of trust and credibility  Journalists stuffed up badly But it is also an economic crisis caused by a failure of management  Journalists were encouraged into hacking in pursuit of profits  Ethics goes out the window in favour of money- grubbing and base motives
  • 6. Murdoch makes it worse June 2013: Exposed by staff saying that the police inquiry was incompetent and excessive Admits that paying officials for stories is endemic in the British press Promises to take care of staff Issues a pathetic half-apology when discovered CNN) -- News Corp. Chairman Rupert Murdoch is apologizing for secretly recorded criticism of police investigations into his newspapers, but he says he's still frustrated by the extent and length of the probes.
  • 7. Thesis 1: news is a universal human need news has been around for thousands of years because of market forces the mainstream media has let down the public pursuit of profits has led the MSM down market we are living in a sick celebrity culture that distorts our self- perception and slowly drives us all insane We are consuming as much as we did, if not more news today, but not in the same way we used to. News is coming to us from a variety of sources and we are consuming in more mobile ways.
  • 8. Thesis 2: digital technologies are changing how we consume news globally, television is still the dominant news and entertainment media, but for how much longer? news is going mobile and it's being condensed the 140 character text message and “tweet” could be the future of news The curating of news – what Axel Bruns calls ‘gate- watching – is now much easier and more widespread. Apps like storify, pintrest, paper.li and instapaper make it much easier to collate ‘bricolage’ and curate MSM and other materials to re-publish to friends and networks.
  • 9. Thesis 3: the singularity of convergence has changed news forever  professionalism has become a trap for journalists - they are tied into a corporate culture that is losing its shine  perhaps, as Robert McChesney suggests, journalists have to become "unprofessional" in order to reconnect with audiences  D-I-Y & UGC news via social networking is on the rise  we are no longer reliant only on MSM for news.
  • 10. Thesis 4: the crisis in the news business is not the same as the crisis in journalism they are related, but different a crisis of trust and credibility and a crisis of profitability we are now in a critical juncture and the global financial crisis is a further threat to the political economy of the news business
  • 11. Thesis 5: new online business models are not yet proven advertising – most likely in market economy user pays – subscription model public service broadcasting – not politically supported online only publishing – unknown quantity public trust model – expensive to establish philanthropy – peanuts really Who pays the piper?
  • 12. Thesis 6: there are positives in social networking and Web 2.0 some parts of the world are more connected than they’ve every been the collective nature of trust and verification is a key element of peer-to-peer sharing of information and can apply to news we need to position journalism as the collective wisdom of the public interest and speaking truth to power
  • 13. Thesis 7: Can journalism survive the Internet? what happens to “journalism" when the economics of the news business are no longer working? if news is a universal trait of human society (thesis 1) then a method needs to be developed of continuing to provide reliable and common news-like information from trusted public sources
  • 14. What happens next? The slow decline of newspapers will continue Time-shifting and on-demand will continue to grow for video content Daily news will be largely web and broadcast based Newspapers will need to become more like magazines to survive