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Six Years of Innovation in Transport
Centers for Sustainable Transport
                                    © 2008 World Resources Institute
                                    Photo credits: pg.21: Kyle Matthews;
                                    pg. 38: aslinth; pg. 42: Olivier Gillet;
                                    pg. 53: Zach Anthony; pg. 54: ms.seuss;
                                    pg. 57: Flickmor
                                    Design by Communication Visual
CONTENTS

03	   The Challenge of an Urban Planet
05	   About EMBARQ
06	   About WRI
08	   Mexico City
11	   Metrobus
16	   Diesel Retrofit
19	   Guadalajara
20	   Querétaro
23	   Which Bus?
24	   Brazil
27	   Simulator
28	   Porto Alegre
31	   China
32	   Shanghai
35	   Xi’an
36	   India
39	   Bangalore
40	   National Urban Transport Policy
43	   Pune
44	   Istanbul
47	   Emissions Inventory
48	   Scenario Development Workshop
51	   Metrobus Istanbul
52	   Peru
55	   Vietnam
56	   Hanoi
58	   Annual Events
60	   Publications
62	   TheCityFix.com
65	   Funders
THE
CHALLENGE
OF AN URBAN PLANET
Against the backdrop of global
challenges like climate change and energy
insecurity, how can cities attract business
and create jobs while also improving health
and mobility for their residents? This is the
question at the heart
of EMBARQ’s work.

By working with
                              deaths per year from
cities around the             urban air pollution
world to improve
their transportation
systems—which affect everything from economic
growth to the air that we breathe—EMBARQ’s
objective is to make cities clean, livable, and
prosperous places to live.




       World Car Population              Population of Developing Countries
             millions of cars                          millions of people
800                                      4500
600                                      3600
                                                       RURAL
                                         2700
400
                                         1800
200                                       900                           URBAN
  0                                         0
      1960   1970   1980   1990   2000          1960     1970   1980   1990   2000
EMBARQ: Forward Progress 5




“EMBARQ is a magnet, able to pull
together the right people and seat
them at the right table to address the
integrated challenges of transport
and urban development. More
than an organization, EMBARQ has
become a network of knowledge,
skill, experience, and capital needed
to launch sustainable solutions.”

                                     –Enrique Penalosa
                        Former Mayor, Bogota, Colombia




Centers for Sustainable Transport
                                                         EMBARQ—The World Resources Institute
                                                         Center for Sustainable Transport—works with
                                                         cities in the developing world to catalyze and
                                                         help implement sustainable solutions to the
                                                         problems of urban mobility. By working with
                                                         EMBARQ, cities can reduce the cost, risk,
                                                         time, and complexity of diagnosing transport
                                                         problems and designing and implementing
                                                         sustainable solutions. EMBARQ has also
                                                         proven that sustainable transport in developing
                                                         countries can translate into economic
                                                         opportunities for the forward-thinking business.
6 EMBARQ: Forward Progress




                                                   “There are few peers amongst
                                                   environmental research
                                                   organizations that match the scope
                                                   and authority of WRI’s work.”
                                                                               –William D. Ruckelshaus
                                                                             Former EPA Administrator




                                                   “The world needs to change to a
                                                   more sustainable course and WRI
                                                   is plotting that course and finding
                                                   ways to turn the ship. Their work
                                                   makes an enormous difference.”
                                                                                –Stephan Schmidheiny,
                                                                       Founder, World Business Council
                                                                          for Sustainable Development




The World Resources Institute is an environmental think
tank that goes beyond research to find practical ways
to protect the earth and improve people’s lives.

Because people are inspired by ideas, empowered
by knowledge, and moved to change by greater
understanding, WRI provides—and helps other institutions
provide—objective information and practical proposals
for policy and institutional change that will foster
environmentally sound, socially equitable development.
8 EMBARQ: Forward Progress




  MEXICO CITY

Mexico City Car Sales, 1999–2007


2007                                                        300,761     UNHEALTHY ENVIRONMENT: At a
2005                                                  280,398           young age Rudolfo began shining shoes to

2003                                            259,817                 help subsidize his parents’ income. After a stint

                                                267,966                 as an auto mechanic he has returned to the
2001
                                                                        shoe shining business, working at the base of
1999                                196,129
                                                                        Mexico City’s looming
                                                                        Cathedral. As one of the
                                                                        thousands of people
                                                                        who make a living on
                                                                        the streets, Rudolfo
the question
                                                                        has no choice but to
Home to some 18 million people—and 6 million cars—Mexico                breathe the pollution

City is one of the largest and most congested cities in the world.      spewed by vehicles. “I

Even as the city has made huge strides to improve poor traffic          go out on the street to work, and my eyes start
                                                                        to tear up,” he said during an interview in the
conditions and air quality, gridlock and air pollution remain debili-
                                                                        Zócalo. “I feel like I have a cold. I went to the doc-
tating problems. With over 600 new cars entering the city’s streets
                                                                        tor and it’s the smog. I don’t really have a cold.”
each day, the need for a solution is urgent.
For some time now, officials in Mexico City have realized that the
key to solving the twin problems of congestion and air pollu-
tion is getting people out of their cars and into mass transit. The
question is how to promote mass transit that is safe, clean, con-
venient, and affordable so that more people will choose transit
over private cars.
The key to
solving the
problem is
getting people
out of their cars
and into mass
transit.
The mayor of Mexico
City campaigned on
a platform of
expanding Metrobús
from a one-line
operation to a
citywide network
of 10 lines.
EMBARQ: Forward Progress 11




                                                                                        METROBÚS

                                                      successful beginnings
Key pollutants that Metrobus removes
from the air each year include                        In 2002, EMBARQ founded CTS-México­ a Mexican non-
                                                                                               —
                                                      governmental organization staffed with transport engineers, urban
690            TONS

of nitrogen oxide, a compound that causes smog,
                                                      planners, and policy experts—and partnered with the Mexico
                                                      City government to develop a bus rapid transit (BRT) corridor on
acid rain, global warming, and a variety of serious
health complications like emphysema and bronchitis.
                                                      a high-profile avenue running through
                                                      the heart of the Mexican capital. Three
2.8         TONS

of fine particulate matter, known to cause asthma,
                                                      years later, EMBARQ, CTS-México, and the
                                                      mayor of Mexico City looked on as their
chronic bronchitis, and lung disease.                 vision became a reality—eager passen-
                                                      gers boarding shiny new buses on the
144            TONS

of hydrocarbons, which are associated with smog,
                                                      city’s first BRT line. Metrobus now serves
                                                      315,000 passengers per day, nearly half the number of passengers
cancer, and other health problems.
                                                      who ride Washington, DC’s entire Metro system, the second-largest

47,000                     TONS


of carbon dioxide, a leading greenhouse gas.
                                                      urban rail network in the United States. In addition, the Spanish
                                                      Carbon Fund, an initiative to pay for projects that reduce green-
                                                      house gas emissions, has awarded Mexico City $307,000 for the
                                                      carbon dioxide emissions that Metrobús reduces.
                                                      A year after its launch, Metrobús had received such high ratings
                                                      from the public that Marcelo Ebrard, the mayor of Mexico City, cam-
                                                      paigned on a platform of expanding Metrobús from a one-line oper-
                                                      ation to a citywide network of 10 lines. Once elected, he has worked
                                                      to keep his campaign promise; already he has opened Insurgentes
                                                      Sur, a 9.5-kilometer, handicapped-accessible extension of Metrobús,
                                                      and has begun planning and constructing the other lines.
Anatomy of                                                       4	 Local, accelerated,
                                                                     and express services.

 Bus Rapid Transit
 Characteristics of the Mexico City BRT System

                                                          4	 Good land-use management
     User Friendly                City Friendly              encourages densification
                                                             and mixed-use development
                                                             around stations.




                                                  4	 Coordinated
4	 Accordian-style buses carry                       marketing gives
   over 100 passengers.                              Metrobus a
                                                     distinctive image.




                                                  4	 Special bus-only lanes and raised
                                                     intersections allow buses to move
4	 Buses produce low emissions.                      freely even when traffic is heavy.
4	 Platform symbols make it
                                                   easier for illiterate riders
                                                   to identify stations.




                                                                                            4	 Fares are affordable.


4	 Buses and stations are comfortable, clean,
   bright, and well kept.




4	 Advanced information
   systems tell users when
   the next bus is coming.




4	 Bus doors are
   level with station
   curbs, and users
   can prepay fares,                                                              4	 Bus stations have ramps, making
   reducing boarding                                                                 them accessible to the elderly,
   times. The large                                                                  very young, and those with
   buses have multiple                                                               disabilities.
   doors for improved
   boarding access.




4	 Users have multiple means for giving
   feedback, leading to continuously                                              4	 Stations are bicycle accessible
   improved service.                                                                 with numerous bike racks.
“It’s nothing
like driving,
especially at
rush hour when
everyone’s
leaving the
office.”
EMBARQ: Forward Progress 15




                                                                                       METROBÚS

Metrobús moves the middle class Passengers by annual family income

   Less than $1,500     2%
    $1,501–$4,500                                                          20%
    $4,501–$7,500                                                                                         33%
   $7,501–$15,000                                                                                   32%
  $15,001–$30,000                            11%
         $30,001+     1%




                                                   comfort and safety
                                                   Luisa lives in the sprawling outskirts of Mexico City, studies Eng-
                                                   lish downtown, and has a design workshop in Coyoacan, a quaint
                                                   neighborhood in the southern part of the city. To get around the
                                                   city, Luisa used to drive her car, often getting snared in traffic on
                                                   Avenida Insurgentes for up to an hour and a half. Although she
                                                   could have taken the microbuses—the informal mass transit pro-
                                                   viders that once plied Insurgentes—she chose not to; they were
                                                   uncomfortable and she didn’t feel safe.
                                                   Now she takes Metrobús when traveling on Insurgentes, and the
                                                   whole trip takes just a half hour. “It’s nothing like driving, especially
                                                   at rush hour when everyone is leaving the office and suddenly it
                                                   starts raining, then there’s an accident, and traffic stops for a long
                                                   time,” she remarked. “Metrobús really is very comfortable and safe.
                                                   I love it!”
16 EMBARQ: Forward Progress




  DIESEL RETROFIT

Diesel buses and trucks generate 70 percent of particulate air pollution,
but represent only 4 percent of the vehicles.




                                        70%                                                          30%




low cost, high impact
In 2004, EMBARQ and CTS-México, working with the United States Environmental Protection
Agency and Mexico’s Secretary of the Environment, initiated a diesel retrofit project to show
how new particulate filters, catalysts, and clean fuel could be used in Mexico City’s buses to
reduce air pollution. The results of the low-cost retrofit were profound: The retrofit pilot proj-
ect demonstrated that diesel particulate filters, when combined with ultra low sulfur diesel,
can reduce over 90 percent of the particulate matter emitted from Mexico City‘s buses.
Inspired by the success of the retrofit project, Mexico City shortened the timetable for the
introduction of ultra low sulfur diesel in Mexico City from 2012 to 2009.
The retrofit pilot
project demonstrated
that diesel particulate
filters, when combined
with clean diesel, can
reduce over 90 percent
of the particulate
matter emitted from
Mexico City’s buses.
Guadalajara’s
new line is
expected to
move 130,000
to 170,000
passengers
per day.
EMBARQ: Forward Progress 19




                                                                  GUADALAJARA




36,000
TONS PER YEAR
amount of carbon dioxide emissions that    SCALING UP the project
will be eliminated with the start of the
Macrobus project
                                           Building on its success in Mexico City,
                                           CTS-México has opened a branch office
                                           in Guadalajara, the second-largest city in
                                           Mexico. The office will support the city’s
                                           Macrobus project, a 16-kilometer bus rapid
                                           transit line on Calzada Independencia, one
                                           of the most important arteries in the city.
                                           The new line, scheduled to open in early
                                           2009, is expected to move 130,000 to 170,000 passengers per
                                           day, reducing carbon dioxide emissions by 36,000 tons per year.
                                           Already the city has broken ground on the corridor, purchased
                                           new buses, and negotiated with the operators who will be
                                           running the system.
20 EMBARQ: Forward Progress




       QUERÉTARO

CO2 Emissions Following the Implementation of a Proposed BRT


                        180,000   Business as usual
 TONS OF CO2 PER YEAR




                        160,000
                        140,000
                        120,000              BRT system is implemented
                                                                         BRT system is implemented AND alternative fuels and
                        100,000                                          vehicle and emission control technologies are used.
                         80,000
                         60,000
                         40,000
                         20,000
                              0




Modern history
Querétaro, a historic city in the center of Mexico named a United
Nations World Heritage Site, faces the predicament of fast-
                                                                                143,401                               TONS



growing medium-sized cities—a need to upgrade its public                        the potential decrease of yearly CO2 emissions
                                                                                after the implementation of a BRT system
transportation system to control rapidly rising motorization rates              in Querétaro
and high congestion levels. EMBARQ worked with the city to
quantify the emissions from the existing bus system and showed
that introducing a BRT corridor and improving the efficiency
of the bus network could yield extensive emissions reductions.
Introducing alternative fuels and vehicle and emission control
technologies yielded little additional reductions.
Systemizing a
patchwork of
bus lines and
operators is the
most effective
way to reduce
greenhouse gas
emissions.
The study helped
guide Mexico
City officials
in purchasing
the most cost-
effective buses
for their fleet.
EMBARQ: Forward Progress 23




                                                                 WHICH BUS?


Health impacts of air pollution
in Mexico City



4,000
premature deaths



2.5 million
lost work days                    Actionable results
                                  EMBARQ’s work in Mexico co-funded a
                                  large World Bank/Global Environment
                                  Facility grant called Introduction of
                                  Climate Friendly Measures in the Transport
                                  Sector. Componente 3 of that project
                                  tested the performance of a range of
                                  different technologies in the high-altitude,
                                  stop-and-go conditions of Mexico City’s
                                  traffic. The results of the study showed that, in Mexico City, diesel
                                  buses running on ultra low sulfur diesel performed better than
                                  hybrid buses running on the same fuel and standard buses
                                  running on compressed natural gas. The findings of the study
                                  helped guide Mexico City officials in their objective of purchasing
                                  the most cost-effective buses for their fleet.
24 EMBARQ: Forward Progress




  BRAZIL

                                                                                       The number of cars and
                                                                                       motorcycles on the streets of
urban jungle                                                                           Brazil is quickly on the rise.

Brazil has 14 cities with populations over 1 million people,                                                                                            30,021,842
making it one of the most urbanized countries on the planet.                           CARS                                                27,992,900
Although São Paulo and Rio de Janeiro—megacities boasting                                                                     26,416,664
more than 10 million inhabitants—capture the attention of the
                                                                                                                 25,020,325
national and international media, Brazil contains numerous other
burgeoning cities like Porto Alegre, Recife, Belo Horizonte, Brasilia,                              23,757,230
Salvador, and Fortaleza that are now suffering from the all-too-                       23,126,001

common challenges of urbanization: traffic congestion, poor air
quality, and lack of affordable and convenient mass transit.


                                                                                         2003         2004        2005         2006         2007         2008

  THE LONG COMMUTE: Ricardo de Oliveira Campos leaves for work at
  5:20 a.m. He walks 20 minutes to get to the nearest bus stop, where he catches                                                                        9,530,896
                                                                                       MOTORCYCLES
  a bus to São Miguel—a 30-minute ride. At São Miguel he transfers to a charter
                                                                                                                                           8,088,620
  bus that takes him to work. “I spend two hours on my way to work,” he told the                                              7,009,297
  producers of Sociedade Automovil, a leading film on the human toll of traffic                                  6,139,787
  congestion in São Paulo. On his long commute, Ricardo is hardly alone; millions of   5,002,302 5,388,174

  people throughout Brazil spend several hours each day getting to and from work
  because of traffic congestion and inadequate mass transit systems.




                                                                                         2003         2004        2005         2006         2007         2008
Brazil contains
numerous
burgeoning cities
that are now
suffering from the
standard problems
of growth.
Rio de Janeiro is
using EMBARQ
software to
evaluate a proposed
BRT system for
carrying potential
visitors to the 2016
Olympic Games.
EMBARQ: Forward Progress 27




                                                            BRT SIMULATOR


Screenshots of the Simulator in action




                                         previewing the plan
                                         EMBARQ network staff in Porto Alegre, Brazil, have developed
                                         a bus rapid transit (BRT) simulator, a Windows-based software
                                         program that allows transport planners to test proposed BRT
                                         systems before they are ever implemented. Using the tool,
                                         planners can identify flaws in their proposed system and find ways
                                         of fixing them—an extremely valuable tool in a field where even a
                                         simple mistake can have costly consequences.
                                         The system has been calibrated with data from Metrobús in
                                         Mexico and the BRT system in Curitiba, Brazil. Rio de Janeiro is
                                         using the tool to evaluate a proposed BRT system for carrying the
                                         flood of passengers generated by the 2016 Olympic Games, for
                                         which Rio de Janeiro is a potential host.
28 EMBARQ: Forward Progress




  PORTO ALEGRE


                                                                        How Porto Alegre Residents
coming together for smart transit                                       Get Around

In Porto Alegre, EMBARQ and CTS-Brasil helped adapt the new Bra-
zilian Public-Private Partnership law to make it suitable for finance
of BRT projects. The model rules EMBARQ developed attracted the
Inter-American Development Bank, which donated an additional
$500,000 to advance the idea. EMBARQ is continuing to promote
private financing of bus rapid transit in other cities in Brazil.
To gain political support and attract investors, Mayor Fogaca of
Porto Alegre, EMBARQ, and the Shell Foundation announced
their partnership at the Clinton Global Initiative‘s annual
meeting in 2006.


                                                                                      43% Public

                                                                                      29% Non-Motorized

                                                                                      25% Private

                                                                                      3% Other
The Inter-American
Development
Bank gave the
city $500,000 to
further develop this
innovative model.
While cities are
the epicenters
of economic
growth in China,
they are also
choking on the
side effects.
EMBARQ: Forward Progress 31




                                                                                     CHINA

Percentage of China’s Population
Living in Cities


1951                       11.8%

1965                         18%

1975                       17.3%
                                   economic booms, and fumes
1978                       17.9%
                                   China is undergoing a great


                                                                            76
                                   transformation. Since liberalizing
1995                         29%   its economy in the 1980s, it has
                                   seen a spike in economic activity
2000                       36.2%   and urban growth. Home to nearly
                                                                            number of cities
                                   1.3 billion people, China boasts 76      in China with over
2002                       39.1%   cities with over 1 million people!       1 million people
                                   While these cities are the epicenters
2003                       40.3%   of economic growth in China,
                                   generating enormous wealth and lifting millions of people into
                                   the middle class, they are also choking on the side effects of this
                                   growth—air pollution, traffic congestion, and inadequate mass
                                   transport. Addressing these challenges will be key for China to
                                   strengthen its economy and ensure that it continues down the
                                   path of prosperity.
32 EMBARQ: Forward Progress




  SHANGHAI

new routes to solutions
Working with a commitment from Shanghai’s mayor and party                  A VALUED PARTNER: The Shanghai
secretary, EMBARQ helped develop a bus rapid transit (BRT) plan for        Sustainable Transport Partnership with EMBARQ
                                                                           produced valuable insights and knowledge
the city, guiding high-level city officials to pursue a state-of-the-art
                                                                           about bus rapid transit and sustainable transpor-
bus system to complement the existing metro and light rail sys-
                                                                           tation indicators, which the city uses to update
tems. Following the completion of the plan, EMBARQ worked with
                                                                           its transportation plans. The project promoted
the city to identify potential bus corridors in the city. Guided by
                                                                           the implementation of Public Transport Priority
EMBARQ’s work in Shanghai, the city has moved forward with the
                                                                           Policy in Shanghai—and is still impacting the
BRT plan; in 2005, the city installed 26 kilometers of peak-hour bus
                                                                           BRT system construction. In the coming years,
lanes in downtown. EMBARQ’s transport indicators—first used by
                                                                           other Chinese cities deserve to benefit from
city officials to construct Shanghai’s city plan—are now being up-
                                                                           the international experience and expertise that
dated as the city expands so that they can continue to guide policy.       EMBARQ brings.
More significantly, the BRT concept has snowballed and now                                                       –Xiaohong Chen
as many as nine cities in China are implementing bus rapid                       Professor of Transport Planning, Tongji University

transit systems.



Car and Two-Wheeler Growth in Shanghai, 1995–2004

   2004                                                829,819   2004                                                 1,851,717
   2002                                      626,610             2002                                     1,410,683
   2000                            474,047                       2000                          1,037,673
   1998                        380,612                           1998                     827,376
   1996                       317,528                            1996                 648,127
In 2005, Shanghai
installed 26
kilometers of
peak-hour
bus lanes in
downtown.
Like many of China’s
growing cities,
Xi’an is undergoing
large-scale growth
both in terms of
motorized vehicles
and population.
EMBARQ: Forward Progress 35




                                                                                       XI’AN


How Xi’an Residents Get Around




                                  from silk to software
                                  Xi’an, once the starting point of China’s fabled Silk Road, is the
    33% Bicycle      22% Walk
                                  largest trading center in western China and a vital inland air,
                                  highway, and railway hub. Like many of China’s growing cities,
                                  Xi’an is undergoing large-scale growth both in population and
      23% Bus      22% Car/Taxi   number of motorized vehicles. Working hand in hand with the
                                  local authorities in Xi’an, EMBARQ identified and measured a set of
                                  sustainable transport indicators—namely, accurate emissions and
                                  traffic data—relevant to Xi’an’s urban growth strategy so that the
                                  city could have an informed plan for accommodating growth.
36 EMBARQ: Forward Progress




  INDIA
Urban Population Growth in India, 1951–2011
                                                                             FORCED TO DRIVE: Krishnappa, a
  1951            62.4 million                                               security guard for a software firm in Bangalore,
                                                                             walked and cycled to work for nearly 30 years.
  1961              78.9 million
                                                                             For Krishnappa, the trip, which often took
  1971                 109 million                                           around 15 to 30
                                                                             minutes, was one of
  1981                           159 million
                                                                             life’s small pleasures
  1991                                  217 million                          as he made his way
                                                                             along Bangalore’s
  2001                                         285 million                   tree-shaded streets,

  2011                                                       372 million     often meeting friends
                                                                             and acquaintances. However, in recent years he
                                                                             has been unable to walk or cycle to work, and
                                                                             it’s not because of age or injury. His commute
                                                                             has changed because of a lack of cycle lanes and
getting behind the wheel                                                     footpaths, poor public transportation, and the
                                                                             risk of being struck by a motorized vehicle. He
In India, there are just 11 cars for every 1,000
                                                                             now drives to work, spending nearly 30 percent
eligible drivers, an absurdly low number
                                                                             of his salary on his monthly commute.
compared to the 1,148 cars for every 1,000
eligible drivers in the United States. But as
the Indian economy continues to undergo
robust economic growth, millions of Indians
will join the middle class and be in a position to buy their first car. Is
there a way to provide all Indians, not just the upwardly mobile, with
the comfort and convenience that the private car offers while also
reducing traffic congestion and air pollution, which are becoming
more and more debilitating?
Millions of
Indians will soon
join the middle
class and be in
a position to buy
their first car.
EMBARQ
conducted a
critical review
of Bangalore’s
traffic and
transport plan.
EMBARQ: Forward Progress 39




                                                                                             BANGALORE

Vehicle Registrations in Bangalore

                                                  1,570,000


  2-WHEELERS


                                        994,000


                              594,000

                    401,000

          189,000
 97,000


 1980     1985      1990      1995      2000       2005

                                                              expanding mass transit

                                                   318,000    In April 2007, the Urban Infrastructure Development and Finance
                                                              Corporation for the state of Karnataka invited EMBARQ to do a
  CARS
                                                              critical review of the Traffic and Transport Plan for Bangalore, the
                                                              state’s capital and the epicenter of India’s booming technology
                                        184,000
                                                              industry. EMBARQ advised Bangalore to pursue a traffic strategy
                              107,000
                                                              that expands the role of mass transit and improves upon
                     71,000                                   Bangalore’s bus system, run by one of the most efficient bus
          47,000
 30,000                                                       operators in the country. EMBARQ’s advice focused on practical
                                                              and cost-effective ways for reducing greenhouse gas emissions,
 1980     1985      1990      1995      2000       2005       urban sprawl, and air pollution in Bangalore.
40 EMBARQ: Forward Progress




  NATIONAL URBAN TRANSPORT POLICY


Urban v. Rural Population in India, 2001–2036                             Registered Vehicles in India, 1982–2002

                                                                           64 mil
2001         28%                               72%
2006         30%                               70%                         54 mil
2011         32%                               68%
2016         34%                               66%                         44 mil

2021         36%                               64%
                                                                           34 mil
2026         38%                               62%
2031         40%                               60%                         24 mil

2036         42%                               58%
                                                                           14 mil

                              URBAN         RURAL
                                                                            4 mil
                                                                                    1982 1986 1990 1994 1998 2002



Collaborative sustainability
EMBARQ informed and facilitated the adoption of India’s first national sustainable
transport policy by collaborating directly with India’s Ministry of Urban Development and
bringing together experts and government officials from around the world. The national
policy sets the guidelines for cities that want to receive money from the Jawaharlal Nehru
National Urban Renewal Mission, a national fund of US$11 billion for bus rapid transit
(BRT) and other sustainable urban transport projects. Already, Ahmedabad, Indore, Jaipur,
and Pune have received this funding and are implementing BRT systems.
The national policy
sets the guidelines
for cities that want
to receive funding
for bus rapid
transit and other
sustainable urban
transport projects.
Pune, an
expanding
university city,
is home to
India’s auto
industry.
EMBARQ: Forward Progress 43




                                                                                               PUNE

How Pune Residents Get Around


  0.2%
   Rail

                          29.1%
                          Walking
      13.9%
          Bus

                                13.9%
          6.1%                Cycle/Pedicab
  Private
    Car                                       identifying the challenge
                  28.7%
                 Two Wheel
                                              EMBARQ identified Pune, an


                                                                                     400
                                              expanding university city that is
                                              also home to India‘s auto industry,
                                              as a strategic fit for beginning
                 43% Walking / Cycling        its operations in India. Working          new vehicles are
                                              with officials in Pune, EMBARQ            registered every
                 34.8% Private Motorized
                                              developed a suite of sustainable          day in Pune
                 14.1% Public Transport       transport indicators, allowing city
                                              officials to diagnose transport
                                              challenges—such as rapid car growth—and develop solutions
                                              to alleviate these problems. Pune has since developed a
                                              15-kilometer bus-way funded by the Jawaharlal Nehru National
                                              Urban Renewal Mission. EMBARQ is now advising the city on
                                              ways it can improve the system as the city looks to add 88
                                              kilometers of bus rapid transit to better serve its residents.
44 EMBARQ: Forward Progress




  ISTANBUL


                                                                           STUCK IN TRAFFIC: Zeynep and Ziynet
                                                                           are sisters who live in Sultanbeyli, a neighbor-
                                                                           hood of 1 million residents on the Asian side
                                                                           of Istanbul. Their home is situated next to the
                                                                           Trans-European Motorway, one of the biggest
                                                                           expressways in the city.

old city, new challenges                                                   The sisters commute an average of 5.5 hours
                                                                           each day—7 hours if the traffic is particularly
Istanbul is a city at a crossroads. Over the last half-century, Istanbul   bad. The bus they take is often so crowded that
has undergone a tumultuous transition from an ancient metropolis           its doors break.
to a sprawling megacity, growing from just over 1 million inhabit-
                                                                           Generally happy with their lives, their biggest
ants in 1945 to an estimated 12 million today.
                                                                           resentment is toward private cars owners who
The number of cars on Istanbul’s streets                                   harass the buses in traffic. “It’s 200 people versus
has increased even faster than its popula-                                 one,” they say. When asked what they would
tion, growing eightfold since 1980, with                                   do to fix Istanbul’s traffic, Zeynep says without
1.6 million automobiles now choking its                                    hesitation, “It seems to me it would help if the
roads. The onslaught continues, with 640                                   buses could have their own lane.”
new cars registered in Istanbul each day.
Overwhelmed by this flood of people and vehicles, and mass tran-
sit slow to develop, Istanbul is now struggling to deal with conges-
tion, air pollution, and the destruction of its cultural heritage at the
hands of new overpasses and car infrastructure.
“It seems to
me it would
help if the
buses could
have their
own lane.”
Reducing transport
emissions is an
important goal
because they
negatively impact
public health and
contribute to global
climate change.
EMBARQ: Forward Progress 47




                                   EMISSIONS INVENTORY



Car Ownership in Istanbul
(cars per 1000 residents)          pinpointing the pollutants

                            266    In 2005, EMBARQ and Istanbul’s Directorate General of
                                   Environmental Protection launched an ambitious initiative to
                                   reduce air pollution in the city. For both EMBARQ and the Istanbul
                                   government, reducing transport emissions is an important goal
                                   because they negatively impact public health and contribute to
                                   global climate change.
                     134           The first step of this multiphase project was an emissions inventory
                                   conducted in the fall of 2006, during which EMBARQ and the
                                   Istanbul government gathered data on the types of vehicles in the
                                   city, measured the amount and type of pollutants they emit, and
                                   identified the most polluting vehicles on Istanbul’s streets.
       43                          By completing the emissions inventory, EMBARQ provided Istanbul
                                   policymakers with hard data showing the connection between
                                   transport and the city’s air pollution problem. This information
                                   has in turn aided efforts by EMBARQ and the city to identify cost-
      1980           2006   2020
                                   effective ways to reduce air pollution.
48 EMBARQ: Forward Progress




  SCENARIO DEVELOPMENT WORKSHOP




putting their heads together
                                                                    Attendees of the two-day event included
                                                                    national and local policymakers,
                                                                    transportation planners and service
                                                                    providers, business leaders, and members
                                                                    of civil society, making it the first time
                                                                    that such a diverse group of stakeholders
                                                                    collaborated to address Istanbul’s air
                                                                    pollution problem. Of the eight strongest
                                                                    proposals to emerge from the workshop,
Based on data from the emissions inventory and other projection     two projects—a diesel retrofit and the
data, EMBARQ researchers estimate that if Istanbul does not         creation of a low-emissions zone on
begin to address transport-related air pollution, emissions could   Istanbul’s historic peninsula—will likely be
double by 2015. To jump-start this process, EMBARQ and the city     tested in the near future by EMBARQ and
government initiated a transport emissions “scenario development    the Istanbul city government.
workshop” that gathered a diverse group of stakeholders to
brainstorm cost-effective solutions to the air pollution problem.
EMBARQ
estimates that if
Istanbul does not
begin to address
transport-related
air pollution,
emissions could
double by 2015.
Launched in
September 2007,
Istanbul’s bus rapid
transit corridor
is now one of
the most heavily
traveled BRT lines
in the world.
EMBARQ: Forward Progress 51




                                                  METROBUS ISTANBUL




                                                improving on success
Yearly reductions by using Metrobus
                                                EMBARQ began promoting
78.5            TONS

of carbon monoxide
                                                Bus Rapid Transit in Istanbul     Time saved by the average
                                                                                  Metrobus passenger
                                                in 2004. The Istanbul
                                                government ran with the idea,
                                                                                 31.5
                                                                                                       MINUTES

282.7               TONS

of nitrogen oxide, a compound that causes
                                                and happily the first corridor
smog, acid rain, global warming, and a
                                                in the city has been a success.
variety of serious health complications like    The East-West line opened
emphysema and bronchitis.                       on the European side in 2007 and is now one of the most heavily
                                                traveled BRT lines in the world.
25       TONS

of hydrocarbons, which are associated with      However, there is still room for improvement. In March 2008,
smog, cancer, and other health problems.        EMBARQ experts conducted a detailed review of the operations,
                                                and provided the city’s public bus agency with ideas for making
7.3        TONS

of fine particulate matter, known to cause
                                                the corridor even more successful. EMBARQ is now working with
asthma, chronic bronchitis, and lung disease.
                                                the agency to develop and implement these ideas.


23,202                   TONS

of carbon dioxide, a leading greenhouse gas.
52 EMBARQ: Forward Progress




  PERU

   How Arequipa Residents Get Around, 2008



                                                                                       79% Collective Transit
                                                                                       11% Individual Transit
                              83% Motorized
                                                                                       6% Private Car
                                                                                       3% School Transport
                              17% Non-motorized
                                                                                       1%Motorcycle




in the fast lane
EMBARQ is working closely with Arequipa, Peru’s second largest city, to develop
a transport plan for the city and revitalize its historic downtown, a United Nations
World Heritage Site. Arequipa’s transport plan calls for a 15-kilometer bus rapid
transit corridor to make more of the city accessible to the growing population.
Currently people in Arequipa suffer from increasing levels of air pollution and
high travel times. In many cases it takes residents up to 2 to 3 hours to reach
their destinations.
Arequipa’s transport
plan calls for a
15-kilometer bus
rapid transit corridor
to make more of the
city accessible to the
growing population.
With the
newfound
prosperity, the
Vietnamese have
rapidly traded
in their bicycles
for motorbikes.
EMBARQ: Forward Progress 55




                                                                                          VIETNAM




1.5
                      MILLION


motorbikes registered in Hanoi

                                            a growing CONCERN


2.5
                      MILLION
                                            Over the past decade, millions of Vietnamese have climbed
                                            the golden ladder of the new economy, escaping poverty and
motorbikes registered in Ho Chi Minh City   becoming members of the growing consumer class. With the
                                            newfound prosperity, the Vietnamese have rapidly traded in
                                            their bicycles for motorbikes, giving the country the highest per
                                            capita motorbike ownership rate in the world. Alongside the
                                            exponential growth of motorbikes, car ownership—especially in
                                            urban areas—is becoming more and more common. Although
                                            congestion and air pollution in cities like Ho Chi Minh City and
                                            Hanoi are still remarkably better than in neighboring Bangkok,
                                            the rapid rate of motorization in this South Asian country has led
                                            many experts to worry about what lies ahead.
56 EMBARQ: Forward Progress




  HANOI



planning ahead                                                            How Hanoi Residents Get Around

Partnering with the Department for Natural Resources,
Environment, and Housing in Hanoi, Vietnam’s second largest city,
EMBARQ developed a suite of sustainable transport indicators,
allowing city officials to diagnose transport problems (like
skyrocketing numbers of motorbikes) and develop solutions to
alleviate these problems.
Building off the indicators project, EMBARQ later developed
scenarios for future air pollution and traffic in the city, showing how
air quality and traffic flow would dramatically deteriorate as people
in Hanoi trade in their bicycles for motorcycles and later cars.


                                                                                      42.3% Two-wheeler
                                                                                      28.8% Cycle/Pedicab
                                                                                      22.4% Walk
                                                                                      5.6% Bus
                                                                                      0.5% Private Car
Air quality and
traffic flow will
dramatically
deteriorate as
people trade in
their bicycles
for motorcycles
and cars.
ANNUAL
EVENTS
EMBARQ: Forward Progress 59




Every year the EMBARQ Network hosts two signature events:
Transforming Transportation in Washington, DC, and El Congresso
de Transporte Sustentable in Mexico City. These events provide
important opportunities for leaders in transport and urban planning
to learn about developments around the world; share experiences;
and strengthen ties between city officials, transport engineers,
urban planners, and environmental scientists.


                             TRANSFORMING TRANSPORTATION
                             Washington, DC, United States
                             Held during the month of January to coincide with the Transportation Research
                             Board’s annual meeting in Washington, DC, Transforming Transportation attracts
                             sustainable transport experts from around the world and features lectures and
                             discussions on the latest developments in the field. Themes from past events
                             include reducing greenhouse gas emissions from the transport sector and the
                             role of bus rapid transit in developing world cities. In past years the World Bank
                             has co-hosted the event.




                             EL CONGRESSO DE TRANSPORTE SUSTENABLE
                             Mexico City, Mexico
                             El Congresso de Transporte Sustentable is an annual event put on by CTS-México
                             that attracts policymakers, transport experts, and city officials from Mexico and
                             abroad. The three-day event features speeches, discussions, and lectures and has
                             become an integral part of the sustainable transport community in Mexico.
PUBLICATIONS
EMBARQ: Forward Progress 61




Measuring the Invisible
Maria Cordeiro

Measuring the Invisible is a series of case studies examining how
transport projects impact air quality, greenhouse gas emissions, and
other environmental considerations.




Movilidad Amable
CTS-México, Centro de Transporte Sustenable

Mobilidad Amable, published in Mexico City, is a annual bilingual magazine
that highlights sustainable transport developments in Mexican cities.




China Urban Transport Flagship Series
Lee Schipper and Wei-Shiuen Ng

The book is a series of essays on energy, environment, and transport
development and policy options for China, each authored by a Chinese
and western scholar.




A Critical Review of Bus Systems
Dario Hidalgo

The book reviews the highlights and hiccups of newly built bus systems in 11
cities around the world.
THECITYFIX.COM
EMBARQ: Forward Progress 63




Launched in 2007, TheCityFix.com has become
the go-to site for sustainable transport news.
It has been cited by media like The New York Times,
The Economist, and Salon. The Times of London
has named it one of the world’s Top 50 Eco Blogs.
TheCityFix.com boasts a network of writers and
transport specialists from around the world.
GLOBAL STRATEGIC PARTNERS




Shell Foundation
Shell Foundation’s mission is to develop, scale up, and
promote enterprise-based solutions to challenges
arising from the impacts of energy and globalization
on poverty and the environment.




Caterpillar Foundation
Since its inception in 1952, the Caterpillar Foundation
has made contributions totaling more than $300
million to organizations and projects that maintain
Caterpillar’s legacy of good citizenship. Caterpillar
Foundation funds are helping to enhance educational
programs, support health needs, sustain historic
landmarks, expand libraries, preserve environments,
and promote culture.
OTHER FUNDERS

Hewlett Foundation
Netherlands Ministry of Foreign Affairs
United States Agency for International Development
BP
United States Environmental Protection Agency
Ford Motor Company
Asian Development Bank
Energy Foundation
World Bank
Blue Moon Fund
Japan International Transport Institute
MacArthur Foundation
MEXICO
                                                      Felipe Carrillo Puerto #54
                                                        Colonia Villa Coyoacán
                                                       México, D.F. C.P. 04000
                                                            +52 (55) 3096-5742
                                                            www.ctsmexico.org

                                                                      BRASIL
                                                     471 Rua Luciana de Abreu
                                                         #801, Porto Alegre/RS
                                                           BRASIL, 90570-060
                                                            +55 (51) 33126324
                                                             www.ctsbrasil.org

                                                                     TURKEY
                                                       Tufekci Salih Sok. No: 5
                                                       6 Amaysa Apt., Beyoglu
                                                        34433 Istanbul, Turkey
                                                           +90 (212) 244 74 10
                                                          www.sumturkiye.org
embarq.wri.org
                                                                        INDIA
                                                    Godrej and Boyce Premises
                                                       Gaswork Land, Lalbaug
                                                        Parel, Mumbai 400012
                                                             +91 99675 63195
                                                              www.cstindia.org


www.wri.org

                 10 G Street NE Suite 800 Washington, DC 20002 202-729-7600

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Embarq - Six Years of Innovation in Transport

  • 1. Six Years of Innovation in Transport
  • 2.
  • 3.
  • 4. Centers for Sustainable Transport © 2008 World Resources Institute Photo credits: pg.21: Kyle Matthews; pg. 38: aslinth; pg. 42: Olivier Gillet; pg. 53: Zach Anthony; pg. 54: ms.seuss; pg. 57: Flickmor Design by Communication Visual
  • 5. CONTENTS 03 The Challenge of an Urban Planet 05 About EMBARQ 06 About WRI 08 Mexico City 11 Metrobus 16 Diesel Retrofit 19 Guadalajara 20 Querétaro 23 Which Bus? 24 Brazil 27 Simulator 28 Porto Alegre 31 China 32 Shanghai 35 Xi’an 36 India 39 Bangalore 40 National Urban Transport Policy 43 Pune 44 Istanbul 47 Emissions Inventory 48 Scenario Development Workshop 51 Metrobus Istanbul 52 Peru 55 Vietnam 56 Hanoi 58 Annual Events 60 Publications 62 TheCityFix.com 65 Funders
  • 7. Against the backdrop of global challenges like climate change and energy insecurity, how can cities attract business and create jobs while also improving health and mobility for their residents? This is the question at the heart of EMBARQ’s work. By working with deaths per year from cities around the urban air pollution world to improve their transportation systems—which affect everything from economic growth to the air that we breathe—EMBARQ’s objective is to make cities clean, livable, and prosperous places to live. World Car Population Population of Developing Countries millions of cars millions of people 800 4500 600 3600 RURAL 2700 400 1800 200 900 URBAN 0 0 1960 1970 1980 1990 2000 1960 1970 1980 1990 2000
  • 8.
  • 9. EMBARQ: Forward Progress 5 “EMBARQ is a magnet, able to pull together the right people and seat them at the right table to address the integrated challenges of transport and urban development. More than an organization, EMBARQ has become a network of knowledge, skill, experience, and capital needed to launch sustainable solutions.” –Enrique Penalosa Former Mayor, Bogota, Colombia Centers for Sustainable Transport EMBARQ—The World Resources Institute Center for Sustainable Transport—works with cities in the developing world to catalyze and help implement sustainable solutions to the problems of urban mobility. By working with EMBARQ, cities can reduce the cost, risk, time, and complexity of diagnosing transport problems and designing and implementing sustainable solutions. EMBARQ has also proven that sustainable transport in developing countries can translate into economic opportunities for the forward-thinking business.
  • 10. 6 EMBARQ: Forward Progress “There are few peers amongst environmental research organizations that match the scope and authority of WRI’s work.” –William D. Ruckelshaus Former EPA Administrator “The world needs to change to a more sustainable course and WRI is plotting that course and finding ways to turn the ship. Their work makes an enormous difference.” –Stephan Schmidheiny, Founder, World Business Council for Sustainable Development The World Resources Institute is an environmental think tank that goes beyond research to find practical ways to protect the earth and improve people’s lives. Because people are inspired by ideas, empowered by knowledge, and moved to change by greater understanding, WRI provides—and helps other institutions provide—objective information and practical proposals for policy and institutional change that will foster environmentally sound, socially equitable development.
  • 11.
  • 12. 8 EMBARQ: Forward Progress MEXICO CITY Mexico City Car Sales, 1999–2007 2007 300,761 UNHEALTHY ENVIRONMENT: At a 2005 280,398 young age Rudolfo began shining shoes to 2003 259,817 help subsidize his parents’ income. After a stint 267,966 as an auto mechanic he has returned to the 2001 shoe shining business, working at the base of 1999 196,129 Mexico City’s looming Cathedral. As one of the thousands of people who make a living on the streets, Rudolfo the question has no choice but to Home to some 18 million people—and 6 million cars—Mexico breathe the pollution City is one of the largest and most congested cities in the world. spewed by vehicles. “I Even as the city has made huge strides to improve poor traffic go out on the street to work, and my eyes start to tear up,” he said during an interview in the conditions and air quality, gridlock and air pollution remain debili- Zócalo. “I feel like I have a cold. I went to the doc- tating problems. With over 600 new cars entering the city’s streets tor and it’s the smog. I don’t really have a cold.” each day, the need for a solution is urgent. For some time now, officials in Mexico City have realized that the key to solving the twin problems of congestion and air pollu- tion is getting people out of their cars and into mass transit. The question is how to promote mass transit that is safe, clean, con- venient, and affordable so that more people will choose transit over private cars.
  • 13. The key to solving the problem is getting people out of their cars and into mass transit.
  • 14. The mayor of Mexico City campaigned on a platform of expanding Metrobús from a one-line operation to a citywide network of 10 lines.
  • 15. EMBARQ: Forward Progress 11 METROBÚS successful beginnings Key pollutants that Metrobus removes from the air each year include In 2002, EMBARQ founded CTS-México­ a Mexican non- — governmental organization staffed with transport engineers, urban 690 TONS of nitrogen oxide, a compound that causes smog, planners, and policy experts—and partnered with the Mexico City government to develop a bus rapid transit (BRT) corridor on acid rain, global warming, and a variety of serious health complications like emphysema and bronchitis. a high-profile avenue running through the heart of the Mexican capital. Three 2.8 TONS of fine particulate matter, known to cause asthma, years later, EMBARQ, CTS-México, and the mayor of Mexico City looked on as their chronic bronchitis, and lung disease. vision became a reality—eager passen- gers boarding shiny new buses on the 144 TONS of hydrocarbons, which are associated with smog, city’s first BRT line. Metrobus now serves 315,000 passengers per day, nearly half the number of passengers cancer, and other health problems. who ride Washington, DC’s entire Metro system, the second-largest 47,000 TONS of carbon dioxide, a leading greenhouse gas. urban rail network in the United States. In addition, the Spanish Carbon Fund, an initiative to pay for projects that reduce green- house gas emissions, has awarded Mexico City $307,000 for the carbon dioxide emissions that Metrobús reduces. A year after its launch, Metrobús had received such high ratings from the public that Marcelo Ebrard, the mayor of Mexico City, cam- paigned on a platform of expanding Metrobús from a one-line oper- ation to a citywide network of 10 lines. Once elected, he has worked to keep his campaign promise; already he has opened Insurgentes Sur, a 9.5-kilometer, handicapped-accessible extension of Metrobús, and has begun planning and constructing the other lines.
  • 16. Anatomy of 4 Local, accelerated, and express services. Bus Rapid Transit Characteristics of the Mexico City BRT System 4 Good land-use management User Friendly City Friendly encourages densification and mixed-use development around stations. 4 Coordinated 4 Accordian-style buses carry marketing gives over 100 passengers. Metrobus a distinctive image. 4 Special bus-only lanes and raised intersections allow buses to move 4 Buses produce low emissions. freely even when traffic is heavy.
  • 17. 4 Platform symbols make it easier for illiterate riders to identify stations. 4 Fares are affordable. 4 Buses and stations are comfortable, clean, bright, and well kept. 4 Advanced information systems tell users when the next bus is coming. 4 Bus doors are level with station curbs, and users can prepay fares, 4 Bus stations have ramps, making reducing boarding them accessible to the elderly, times. The large very young, and those with buses have multiple disabilities. doors for improved boarding access. 4 Users have multiple means for giving feedback, leading to continuously 4 Stations are bicycle accessible improved service. with numerous bike racks.
  • 18. “It’s nothing like driving, especially at rush hour when everyone’s leaving the office.”
  • 19. EMBARQ: Forward Progress 15 METROBÚS Metrobús moves the middle class Passengers by annual family income Less than $1,500 2% $1,501–$4,500 20% $4,501–$7,500 33% $7,501–$15,000 32% $15,001–$30,000 11% $30,001+ 1% comfort and safety Luisa lives in the sprawling outskirts of Mexico City, studies Eng- lish downtown, and has a design workshop in Coyoacan, a quaint neighborhood in the southern part of the city. To get around the city, Luisa used to drive her car, often getting snared in traffic on Avenida Insurgentes for up to an hour and a half. Although she could have taken the microbuses—the informal mass transit pro- viders that once plied Insurgentes—she chose not to; they were uncomfortable and she didn’t feel safe. Now she takes Metrobús when traveling on Insurgentes, and the whole trip takes just a half hour. “It’s nothing like driving, especially at rush hour when everyone is leaving the office and suddenly it starts raining, then there’s an accident, and traffic stops for a long time,” she remarked. “Metrobús really is very comfortable and safe. I love it!”
  • 20. 16 EMBARQ: Forward Progress DIESEL RETROFIT Diesel buses and trucks generate 70 percent of particulate air pollution, but represent only 4 percent of the vehicles. 70% 30% low cost, high impact In 2004, EMBARQ and CTS-México, working with the United States Environmental Protection Agency and Mexico’s Secretary of the Environment, initiated a diesel retrofit project to show how new particulate filters, catalysts, and clean fuel could be used in Mexico City’s buses to reduce air pollution. The results of the low-cost retrofit were profound: The retrofit pilot proj- ect demonstrated that diesel particulate filters, when combined with ultra low sulfur diesel, can reduce over 90 percent of the particulate matter emitted from Mexico City‘s buses. Inspired by the success of the retrofit project, Mexico City shortened the timetable for the introduction of ultra low sulfur diesel in Mexico City from 2012 to 2009.
  • 21. The retrofit pilot project demonstrated that diesel particulate filters, when combined with clean diesel, can reduce over 90 percent of the particulate matter emitted from Mexico City’s buses.
  • 22. Guadalajara’s new line is expected to move 130,000 to 170,000 passengers per day.
  • 23. EMBARQ: Forward Progress 19 GUADALAJARA 36,000 TONS PER YEAR amount of carbon dioxide emissions that SCALING UP the project will be eliminated with the start of the Macrobus project Building on its success in Mexico City, CTS-México has opened a branch office in Guadalajara, the second-largest city in Mexico. The office will support the city’s Macrobus project, a 16-kilometer bus rapid transit line on Calzada Independencia, one of the most important arteries in the city. The new line, scheduled to open in early 2009, is expected to move 130,000 to 170,000 passengers per day, reducing carbon dioxide emissions by 36,000 tons per year. Already the city has broken ground on the corridor, purchased new buses, and negotiated with the operators who will be running the system.
  • 24. 20 EMBARQ: Forward Progress QUERÉTARO CO2 Emissions Following the Implementation of a Proposed BRT 180,000 Business as usual TONS OF CO2 PER YEAR 160,000 140,000 120,000 BRT system is implemented BRT system is implemented AND alternative fuels and 100,000 vehicle and emission control technologies are used. 80,000 60,000 40,000 20,000 0 Modern history Querétaro, a historic city in the center of Mexico named a United Nations World Heritage Site, faces the predicament of fast- 143,401 TONS growing medium-sized cities—a need to upgrade its public the potential decrease of yearly CO2 emissions after the implementation of a BRT system transportation system to control rapidly rising motorization rates in Querétaro and high congestion levels. EMBARQ worked with the city to quantify the emissions from the existing bus system and showed that introducing a BRT corridor and improving the efficiency of the bus network could yield extensive emissions reductions. Introducing alternative fuels and vehicle and emission control technologies yielded little additional reductions.
  • 25. Systemizing a patchwork of bus lines and operators is the most effective way to reduce greenhouse gas emissions.
  • 26. The study helped guide Mexico City officials in purchasing the most cost- effective buses for their fleet.
  • 27. EMBARQ: Forward Progress 23 WHICH BUS? Health impacts of air pollution in Mexico City 4,000 premature deaths 2.5 million lost work days Actionable results EMBARQ’s work in Mexico co-funded a large World Bank/Global Environment Facility grant called Introduction of Climate Friendly Measures in the Transport Sector. Componente 3 of that project tested the performance of a range of different technologies in the high-altitude, stop-and-go conditions of Mexico City’s traffic. The results of the study showed that, in Mexico City, diesel buses running on ultra low sulfur diesel performed better than hybrid buses running on the same fuel and standard buses running on compressed natural gas. The findings of the study helped guide Mexico City officials in their objective of purchasing the most cost-effective buses for their fleet.
  • 28. 24 EMBARQ: Forward Progress BRAZIL The number of cars and motorcycles on the streets of urban jungle Brazil is quickly on the rise. Brazil has 14 cities with populations over 1 million people, 30,021,842 making it one of the most urbanized countries on the planet. CARS 27,992,900 Although São Paulo and Rio de Janeiro—megacities boasting 26,416,664 more than 10 million inhabitants—capture the attention of the 25,020,325 national and international media, Brazil contains numerous other burgeoning cities like Porto Alegre, Recife, Belo Horizonte, Brasilia, 23,757,230 Salvador, and Fortaleza that are now suffering from the all-too- 23,126,001 common challenges of urbanization: traffic congestion, poor air quality, and lack of affordable and convenient mass transit. 2003 2004 2005 2006 2007 2008 THE LONG COMMUTE: Ricardo de Oliveira Campos leaves for work at 5:20 a.m. He walks 20 minutes to get to the nearest bus stop, where he catches 9,530,896 MOTORCYCLES a bus to São Miguel—a 30-minute ride. At São Miguel he transfers to a charter 8,088,620 bus that takes him to work. “I spend two hours on my way to work,” he told the 7,009,297 producers of Sociedade Automovil, a leading film on the human toll of traffic 6,139,787 congestion in São Paulo. On his long commute, Ricardo is hardly alone; millions of 5,002,302 5,388,174 people throughout Brazil spend several hours each day getting to and from work because of traffic congestion and inadequate mass transit systems. 2003 2004 2005 2006 2007 2008
  • 29. Brazil contains numerous burgeoning cities that are now suffering from the standard problems of growth.
  • 30. Rio de Janeiro is using EMBARQ software to evaluate a proposed BRT system for carrying potential visitors to the 2016 Olympic Games.
  • 31. EMBARQ: Forward Progress 27 BRT SIMULATOR Screenshots of the Simulator in action previewing the plan EMBARQ network staff in Porto Alegre, Brazil, have developed a bus rapid transit (BRT) simulator, a Windows-based software program that allows transport planners to test proposed BRT systems before they are ever implemented. Using the tool, planners can identify flaws in their proposed system and find ways of fixing them—an extremely valuable tool in a field where even a simple mistake can have costly consequences. The system has been calibrated with data from Metrobús in Mexico and the BRT system in Curitiba, Brazil. Rio de Janeiro is using the tool to evaluate a proposed BRT system for carrying the flood of passengers generated by the 2016 Olympic Games, for which Rio de Janeiro is a potential host.
  • 32. 28 EMBARQ: Forward Progress PORTO ALEGRE How Porto Alegre Residents coming together for smart transit Get Around In Porto Alegre, EMBARQ and CTS-Brasil helped adapt the new Bra- zilian Public-Private Partnership law to make it suitable for finance of BRT projects. The model rules EMBARQ developed attracted the Inter-American Development Bank, which donated an additional $500,000 to advance the idea. EMBARQ is continuing to promote private financing of bus rapid transit in other cities in Brazil. To gain political support and attract investors, Mayor Fogaca of Porto Alegre, EMBARQ, and the Shell Foundation announced their partnership at the Clinton Global Initiative‘s annual meeting in 2006. 43% Public 29% Non-Motorized 25% Private 3% Other
  • 33. The Inter-American Development Bank gave the city $500,000 to further develop this innovative model.
  • 34. While cities are the epicenters of economic growth in China, they are also choking on the side effects.
  • 35. EMBARQ: Forward Progress 31 CHINA Percentage of China’s Population Living in Cities 1951 11.8% 1965 18% 1975 17.3% economic booms, and fumes 1978 17.9% China is undergoing a great 76 transformation. Since liberalizing 1995 29% its economy in the 1980s, it has seen a spike in economic activity 2000 36.2% and urban growth. Home to nearly number of cities 1.3 billion people, China boasts 76 in China with over 2002 39.1% cities with over 1 million people! 1 million people While these cities are the epicenters 2003 40.3% of economic growth in China, generating enormous wealth and lifting millions of people into the middle class, they are also choking on the side effects of this growth—air pollution, traffic congestion, and inadequate mass transport. Addressing these challenges will be key for China to strengthen its economy and ensure that it continues down the path of prosperity.
  • 36. 32 EMBARQ: Forward Progress SHANGHAI new routes to solutions Working with a commitment from Shanghai’s mayor and party A VALUED PARTNER: The Shanghai secretary, EMBARQ helped develop a bus rapid transit (BRT) plan for Sustainable Transport Partnership with EMBARQ produced valuable insights and knowledge the city, guiding high-level city officials to pursue a state-of-the-art about bus rapid transit and sustainable transpor- bus system to complement the existing metro and light rail sys- tation indicators, which the city uses to update tems. Following the completion of the plan, EMBARQ worked with its transportation plans. The project promoted the city to identify potential bus corridors in the city. Guided by the implementation of Public Transport Priority EMBARQ’s work in Shanghai, the city has moved forward with the Policy in Shanghai—and is still impacting the BRT plan; in 2005, the city installed 26 kilometers of peak-hour bus BRT system construction. In the coming years, lanes in downtown. EMBARQ’s transport indicators—first used by other Chinese cities deserve to benefit from city officials to construct Shanghai’s city plan—are now being up- the international experience and expertise that dated as the city expands so that they can continue to guide policy. EMBARQ brings. More significantly, the BRT concept has snowballed and now –Xiaohong Chen as many as nine cities in China are implementing bus rapid Professor of Transport Planning, Tongji University transit systems. Car and Two-Wheeler Growth in Shanghai, 1995–2004 2004 829,819 2004 1,851,717 2002 626,610 2002 1,410,683 2000 474,047 2000 1,037,673 1998 380,612 1998 827,376 1996 317,528 1996 648,127
  • 37. In 2005, Shanghai installed 26 kilometers of peak-hour bus lanes in downtown.
  • 38. Like many of China’s growing cities, Xi’an is undergoing large-scale growth both in terms of motorized vehicles and population.
  • 39. EMBARQ: Forward Progress 35 XI’AN How Xi’an Residents Get Around from silk to software Xi’an, once the starting point of China’s fabled Silk Road, is the 33% Bicycle 22% Walk largest trading center in western China and a vital inland air, highway, and railway hub. Like many of China’s growing cities, Xi’an is undergoing large-scale growth both in population and 23% Bus 22% Car/Taxi number of motorized vehicles. Working hand in hand with the local authorities in Xi’an, EMBARQ identified and measured a set of sustainable transport indicators—namely, accurate emissions and traffic data—relevant to Xi’an’s urban growth strategy so that the city could have an informed plan for accommodating growth.
  • 40. 36 EMBARQ: Forward Progress INDIA Urban Population Growth in India, 1951–2011 FORCED TO DRIVE: Krishnappa, a 1951 62.4 million security guard for a software firm in Bangalore, walked and cycled to work for nearly 30 years. 1961 78.9 million For Krishnappa, the trip, which often took 1971 109 million around 15 to 30 minutes, was one of 1981 159 million life’s small pleasures 1991 217 million as he made his way along Bangalore’s 2001 285 million tree-shaded streets, 2011 372 million often meeting friends and acquaintances. However, in recent years he has been unable to walk or cycle to work, and it’s not because of age or injury. His commute has changed because of a lack of cycle lanes and getting behind the wheel footpaths, poor public transportation, and the risk of being struck by a motorized vehicle. He In India, there are just 11 cars for every 1,000 now drives to work, spending nearly 30 percent eligible drivers, an absurdly low number of his salary on his monthly commute. compared to the 1,148 cars for every 1,000 eligible drivers in the United States. But as the Indian economy continues to undergo robust economic growth, millions of Indians will join the middle class and be in a position to buy their first car. Is there a way to provide all Indians, not just the upwardly mobile, with the comfort and convenience that the private car offers while also reducing traffic congestion and air pollution, which are becoming more and more debilitating?
  • 41. Millions of Indians will soon join the middle class and be in a position to buy their first car.
  • 42. EMBARQ conducted a critical review of Bangalore’s traffic and transport plan.
  • 43. EMBARQ: Forward Progress 39 BANGALORE Vehicle Registrations in Bangalore 1,570,000 2-WHEELERS 994,000 594,000 401,000 189,000 97,000 1980 1985 1990 1995 2000 2005 expanding mass transit 318,000 In April 2007, the Urban Infrastructure Development and Finance Corporation for the state of Karnataka invited EMBARQ to do a CARS critical review of the Traffic and Transport Plan for Bangalore, the state’s capital and the epicenter of India’s booming technology 184,000 industry. EMBARQ advised Bangalore to pursue a traffic strategy 107,000 that expands the role of mass transit and improves upon 71,000 Bangalore’s bus system, run by one of the most efficient bus 47,000 30,000 operators in the country. EMBARQ’s advice focused on practical and cost-effective ways for reducing greenhouse gas emissions, 1980 1985 1990 1995 2000 2005 urban sprawl, and air pollution in Bangalore.
  • 44. 40 EMBARQ: Forward Progress NATIONAL URBAN TRANSPORT POLICY Urban v. Rural Population in India, 2001–2036 Registered Vehicles in India, 1982–2002 64 mil 2001 28% 72% 2006 30% 70% 54 mil 2011 32% 68% 2016 34% 66% 44 mil 2021 36% 64% 34 mil 2026 38% 62% 2031 40% 60% 24 mil 2036 42% 58% 14 mil URBAN RURAL 4 mil 1982 1986 1990 1994 1998 2002 Collaborative sustainability EMBARQ informed and facilitated the adoption of India’s first national sustainable transport policy by collaborating directly with India’s Ministry of Urban Development and bringing together experts and government officials from around the world. The national policy sets the guidelines for cities that want to receive money from the Jawaharlal Nehru National Urban Renewal Mission, a national fund of US$11 billion for bus rapid transit (BRT) and other sustainable urban transport projects. Already, Ahmedabad, Indore, Jaipur, and Pune have received this funding and are implementing BRT systems.
  • 45. The national policy sets the guidelines for cities that want to receive funding for bus rapid transit and other sustainable urban transport projects.
  • 46. Pune, an expanding university city, is home to India’s auto industry.
  • 47. EMBARQ: Forward Progress 43 PUNE How Pune Residents Get Around 0.2% Rail 29.1% Walking 13.9% Bus 13.9% 6.1% Cycle/Pedicab Private Car identifying the challenge 28.7% Two Wheel EMBARQ identified Pune, an 400 expanding university city that is also home to India‘s auto industry, as a strategic fit for beginning 43% Walking / Cycling its operations in India. Working new vehicles are with officials in Pune, EMBARQ registered every 34.8% Private Motorized developed a suite of sustainable day in Pune 14.1% Public Transport transport indicators, allowing city officials to diagnose transport challenges—such as rapid car growth—and develop solutions to alleviate these problems. Pune has since developed a 15-kilometer bus-way funded by the Jawaharlal Nehru National Urban Renewal Mission. EMBARQ is now advising the city on ways it can improve the system as the city looks to add 88 kilometers of bus rapid transit to better serve its residents.
  • 48. 44 EMBARQ: Forward Progress ISTANBUL STUCK IN TRAFFIC: Zeynep and Ziynet are sisters who live in Sultanbeyli, a neighbor- hood of 1 million residents on the Asian side of Istanbul. Their home is situated next to the Trans-European Motorway, one of the biggest expressways in the city. old city, new challenges The sisters commute an average of 5.5 hours each day—7 hours if the traffic is particularly Istanbul is a city at a crossroads. Over the last half-century, Istanbul bad. The bus they take is often so crowded that has undergone a tumultuous transition from an ancient metropolis its doors break. to a sprawling megacity, growing from just over 1 million inhabit- Generally happy with their lives, their biggest ants in 1945 to an estimated 12 million today. resentment is toward private cars owners who The number of cars on Istanbul’s streets harass the buses in traffic. “It’s 200 people versus has increased even faster than its popula- one,” they say. When asked what they would tion, growing eightfold since 1980, with do to fix Istanbul’s traffic, Zeynep says without 1.6 million automobiles now choking its hesitation, “It seems to me it would help if the roads. The onslaught continues, with 640 buses could have their own lane.” new cars registered in Istanbul each day. Overwhelmed by this flood of people and vehicles, and mass tran- sit slow to develop, Istanbul is now struggling to deal with conges- tion, air pollution, and the destruction of its cultural heritage at the hands of new overpasses and car infrastructure.
  • 49. “It seems to me it would help if the buses could have their own lane.”
  • 50. Reducing transport emissions is an important goal because they negatively impact public health and contribute to global climate change.
  • 51. EMBARQ: Forward Progress 47 EMISSIONS INVENTORY Car Ownership in Istanbul (cars per 1000 residents) pinpointing the pollutants 266 In 2005, EMBARQ and Istanbul’s Directorate General of Environmental Protection launched an ambitious initiative to reduce air pollution in the city. For both EMBARQ and the Istanbul government, reducing transport emissions is an important goal because they negatively impact public health and contribute to global climate change. 134 The first step of this multiphase project was an emissions inventory conducted in the fall of 2006, during which EMBARQ and the Istanbul government gathered data on the types of vehicles in the city, measured the amount and type of pollutants they emit, and identified the most polluting vehicles on Istanbul’s streets. 43 By completing the emissions inventory, EMBARQ provided Istanbul policymakers with hard data showing the connection between transport and the city’s air pollution problem. This information has in turn aided efforts by EMBARQ and the city to identify cost- 1980 2006 2020 effective ways to reduce air pollution.
  • 52. 48 EMBARQ: Forward Progress SCENARIO DEVELOPMENT WORKSHOP putting their heads together Attendees of the two-day event included national and local policymakers, transportation planners and service providers, business leaders, and members of civil society, making it the first time that such a diverse group of stakeholders collaborated to address Istanbul’s air pollution problem. Of the eight strongest proposals to emerge from the workshop, Based on data from the emissions inventory and other projection two projects—a diesel retrofit and the data, EMBARQ researchers estimate that if Istanbul does not creation of a low-emissions zone on begin to address transport-related air pollution, emissions could Istanbul’s historic peninsula—will likely be double by 2015. To jump-start this process, EMBARQ and the city tested in the near future by EMBARQ and government initiated a transport emissions “scenario development the Istanbul city government. workshop” that gathered a diverse group of stakeholders to brainstorm cost-effective solutions to the air pollution problem.
  • 53. EMBARQ estimates that if Istanbul does not begin to address transport-related air pollution, emissions could double by 2015.
  • 54. Launched in September 2007, Istanbul’s bus rapid transit corridor is now one of the most heavily traveled BRT lines in the world.
  • 55. EMBARQ: Forward Progress 51 METROBUS ISTANBUL improving on success Yearly reductions by using Metrobus EMBARQ began promoting 78.5  TONS of carbon monoxide Bus Rapid Transit in Istanbul Time saved by the average Metrobus passenger in 2004. The Istanbul government ran with the idea, 31.5 MINUTES 282.7  TONS of nitrogen oxide, a compound that causes and happily the first corridor smog, acid rain, global warming, and a in the city has been a success. variety of serious health complications like The East-West line opened emphysema and bronchitis. on the European side in 2007 and is now one of the most heavily traveled BRT lines in the world. 25  TONS of hydrocarbons, which are associated with However, there is still room for improvement. In March 2008, smog, cancer, and other health problems. EMBARQ experts conducted a detailed review of the operations, and provided the city’s public bus agency with ideas for making 7.3  TONS of fine particulate matter, known to cause the corridor even more successful. EMBARQ is now working with asthma, chronic bronchitis, and lung disease. the agency to develop and implement these ideas. 23,202  TONS of carbon dioxide, a leading greenhouse gas.
  • 56. 52 EMBARQ: Forward Progress PERU How Arequipa Residents Get Around, 2008 79% Collective Transit 11% Individual Transit 83% Motorized 6% Private Car 3% School Transport 17% Non-motorized 1%Motorcycle in the fast lane EMBARQ is working closely with Arequipa, Peru’s second largest city, to develop a transport plan for the city and revitalize its historic downtown, a United Nations World Heritage Site. Arequipa’s transport plan calls for a 15-kilometer bus rapid transit corridor to make more of the city accessible to the growing population. Currently people in Arequipa suffer from increasing levels of air pollution and high travel times. In many cases it takes residents up to 2 to 3 hours to reach their destinations.
  • 57. Arequipa’s transport plan calls for a 15-kilometer bus rapid transit corridor to make more of the city accessible to the growing population.
  • 58. With the newfound prosperity, the Vietnamese have rapidly traded in their bicycles for motorbikes.
  • 59. EMBARQ: Forward Progress 55 VIETNAM 1.5 MILLION motorbikes registered in Hanoi a growing CONCERN 2.5 MILLION Over the past decade, millions of Vietnamese have climbed the golden ladder of the new economy, escaping poverty and motorbikes registered in Ho Chi Minh City becoming members of the growing consumer class. With the newfound prosperity, the Vietnamese have rapidly traded in their bicycles for motorbikes, giving the country the highest per capita motorbike ownership rate in the world. Alongside the exponential growth of motorbikes, car ownership—especially in urban areas—is becoming more and more common. Although congestion and air pollution in cities like Ho Chi Minh City and Hanoi are still remarkably better than in neighboring Bangkok, the rapid rate of motorization in this South Asian country has led many experts to worry about what lies ahead.
  • 60. 56 EMBARQ: Forward Progress HANOI planning ahead How Hanoi Residents Get Around Partnering with the Department for Natural Resources, Environment, and Housing in Hanoi, Vietnam’s second largest city, EMBARQ developed a suite of sustainable transport indicators, allowing city officials to diagnose transport problems (like skyrocketing numbers of motorbikes) and develop solutions to alleviate these problems. Building off the indicators project, EMBARQ later developed scenarios for future air pollution and traffic in the city, showing how air quality and traffic flow would dramatically deteriorate as people in Hanoi trade in their bicycles for motorcycles and later cars. 42.3% Two-wheeler 28.8% Cycle/Pedicab 22.4% Walk 5.6% Bus 0.5% Private Car
  • 61. Air quality and traffic flow will dramatically deteriorate as people trade in their bicycles for motorcycles and cars.
  • 63. EMBARQ: Forward Progress 59 Every year the EMBARQ Network hosts two signature events: Transforming Transportation in Washington, DC, and El Congresso de Transporte Sustentable in Mexico City. These events provide important opportunities for leaders in transport and urban planning to learn about developments around the world; share experiences; and strengthen ties between city officials, transport engineers, urban planners, and environmental scientists. TRANSFORMING TRANSPORTATION Washington, DC, United States Held during the month of January to coincide with the Transportation Research Board’s annual meeting in Washington, DC, Transforming Transportation attracts sustainable transport experts from around the world and features lectures and discussions on the latest developments in the field. Themes from past events include reducing greenhouse gas emissions from the transport sector and the role of bus rapid transit in developing world cities. In past years the World Bank has co-hosted the event. EL CONGRESSO DE TRANSPORTE SUSTENABLE Mexico City, Mexico El Congresso de Transporte Sustentable is an annual event put on by CTS-México that attracts policymakers, transport experts, and city officials from Mexico and abroad. The three-day event features speeches, discussions, and lectures and has become an integral part of the sustainable transport community in Mexico.
  • 65. EMBARQ: Forward Progress 61 Measuring the Invisible Maria Cordeiro Measuring the Invisible is a series of case studies examining how transport projects impact air quality, greenhouse gas emissions, and other environmental considerations. Movilidad Amable CTS-México, Centro de Transporte Sustenable Mobilidad Amable, published in Mexico City, is a annual bilingual magazine that highlights sustainable transport developments in Mexican cities. China Urban Transport Flagship Series Lee Schipper and Wei-Shiuen Ng The book is a series of essays on energy, environment, and transport development and policy options for China, each authored by a Chinese and western scholar. A Critical Review of Bus Systems Dario Hidalgo The book reviews the highlights and hiccups of newly built bus systems in 11 cities around the world.
  • 67. EMBARQ: Forward Progress 63 Launched in 2007, TheCityFix.com has become the go-to site for sustainable transport news. It has been cited by media like The New York Times, The Economist, and Salon. The Times of London has named it one of the world’s Top 50 Eco Blogs. TheCityFix.com boasts a network of writers and transport specialists from around the world.
  • 68.
  • 69. GLOBAL STRATEGIC PARTNERS Shell Foundation Shell Foundation’s mission is to develop, scale up, and promote enterprise-based solutions to challenges arising from the impacts of energy and globalization on poverty and the environment. Caterpillar Foundation Since its inception in 1952, the Caterpillar Foundation has made contributions totaling more than $300 million to organizations and projects that maintain Caterpillar’s legacy of good citizenship. Caterpillar Foundation funds are helping to enhance educational programs, support health needs, sustain historic landmarks, expand libraries, preserve environments, and promote culture.
  • 70.
  • 71. OTHER FUNDERS Hewlett Foundation Netherlands Ministry of Foreign Affairs United States Agency for International Development BP United States Environmental Protection Agency Ford Motor Company Asian Development Bank Energy Foundation World Bank Blue Moon Fund Japan International Transport Institute MacArthur Foundation
  • 72. MEXICO Felipe Carrillo Puerto #54 Colonia Villa Coyoacán México, D.F. C.P. 04000 +52 (55) 3096-5742 www.ctsmexico.org BRASIL 471 Rua Luciana de Abreu #801, Porto Alegre/RS BRASIL, 90570-060 +55 (51) 33126324 www.ctsbrasil.org TURKEY Tufekci Salih Sok. No: 5 6 Amaysa Apt., Beyoglu 34433 Istanbul, Turkey +90 (212) 244 74 10 www.sumturkiye.org embarq.wri.org INDIA Godrej and Boyce Premises Gaswork Land, Lalbaug Parel, Mumbai 400012 +91 99675 63195 www.cstindia.org www.wri.org 10 G Street NE Suite 800 Washington, DC 20002 202-729-7600