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SETTING THE STAGE
                     ---
       EXPLORING THE SUSTAINABILITY OF
       A PRIVATE-COLLECTIVE COMMUNITY


   Robin Teigland                                  Paul M. Di Gangi
Stockholm School of Economics                       Loyola University Maryland



                                Zeynep Yetis
                         Stockholm School of Economics




                 Redondo Beach, CA, March 2012
         International Sunbelt Social Network Conference
Overview

Introduction & Research Questions


Research Setting & Methodology

Research Findings


Conclusions

                                    Thank You!

                                          Teigland, Di Gangi, & Yetis 2012
Models of Knowledge Creation

               E.g., Microsoft
           ~ Built by employees within
            organizational boundaries



The Firm
                          vs                        The Collective



                              E.g., Linux
                              ~ Built by users and distributed
                              freely regardless of affiliation


                                                      Teigland, Di Gangi, & Yetis 2012
“Open source” communities
 expanding beyond software




                       Teigland, Di Gangi, & Yetis 2012
Private-collective Community
         (von Hippel & von Krogh 2003)



    Community and firm share
  experiences and knowledge to
         co-create value

Community is complementary asset
to be leveraged and combined with
   firm’s internal assets to deliver
        competitive solutions
         (Dahlander & Wallin 2006)
                                         Teigland, Di Gangi, & Yetis 2012
But there’s an inherent tension...

                                 Collective Model
                                   Openness and free
                                distribution of intellectual
                                  ideas for common or
                                       public good



                           VS


  Private Model
 Distribution of returns
and delegation of value
   creation solely to
      organization

                                           Teigland, Di Gangi, & Yetis 2012
Our Primary Research Purpose




 How do private-collective communities
sustain themselves despite the divergent
    interests within the community?
                                 Teigland, Di Gangi, & Yetis 2012
Research Questions

Based on stakeholder perspective to resource dependence theory

       (RQ1) What are the resources necessary to
         sustain a private-collective community?
        (RQ2) Who are the stakeholders of a private-
        collective community and what resources do
             they contribute to the community?
       (RQ3) What characterizes the structure among
      the different stakeholders of a private-collective
                        community?
                                                 Teigland, Di Gangi, & Yetis 2012
Overview

Introduction & Research Questions


Research Setting & Methodology

Research Findings


Conclusions

                                    Thank You!

                                          Teigland, Di Gangi, & Yetis 2012
Teigland, Di Gangi, & Yetis 2012
More than just developers…
                             Teigland, Di Gangi, & Yetis 2012
Methods
 Text Analysis and SNA using….
 1)   Developer Mailing List
 2)   Ohloh Commit List
 3)   OpenSimulator Wiki
 4)   SNS, blogs, homepages, etc.
 5)   21 Interviews




Conducting an interview
                                    Teigland, Di Gangi, & Yetis 2012
Overview

Introduction & Research Questions


Research Setting & Methodology

Research Findings


Conclusions

                                    Thank You!

                                          Teigland, Di Gangi, & Yetis 2012
(RQ1) What are the resources necessary to
  sustain a private-collective community?




                                 Teigland, Di Gangi, & Yetis 2012
(RQ2) Who are the stakeholders of a private-
 collective community and what resources do
      they contribute to the community?
                              Academic
                              Entrepreneur
                              Hobbyist
                              Large firm
                              Other
                              SME

                                                               Academic
   % of messages                                               Entrepreneur
Developers Mailing List                                        Hobbyist
     (2007-2011)                                               Large firm
                                                               SME


                          % of people making commits on
                          Ohloh Commit List (2007-2011) Gangi, & Yetis 2012
                                                 Teigland, Di
(RQ3) What characterizes the structure among
   the different stakeholders of a private-
            collective community?

                                              Academic
                                              Entrepreneur
                                              Hobbyist
                                              Large Firm
                                              Non-profit
                                              Local Public
                                              Federal Public
                                              Research Inst
                                              SME
                                              Periphery




                                   Teigland, Di Gangi, & Yetis 2012
(RQ3) What characterizes the structure among
    the different stakeholders of a private-
             collective community?
    The “Old Guard” and the Rising New Members




Member Turnover from Period One (2007-2009) to Period Two (2009-2011)
                                                       Teigland, Di Gangi, & Yetis 2012
Overview

Introduction & Research Questions


Research Setting & Methodology

Research Findings


Conclusions

                                    Thank You!

                                          Teigland, Di Gangi, & Yetis 2012
Conclusions
• Individual members supply the resources to the
  community, but it is the collective interactions that
  create the capabilities necessary to sustain the
  community.


• Private-collective communities are complex social
  networks that mix a high variety of stakeholder groups
  e.g. academics, large firm employees,hobbyists, with
  each group contributing different resources.


• Entrepreneurs are the driving force sustaining the
  community, despite turnover among them.

                                                Teigland, Di Gangi, & Yetis 2012
Implications




               Teigland, Di Gangi, & Yetis 2012
Limitations and Future Research

•   Focus on one community only.

•   Primarily analyzed quantity and not quality of
    contributions on mailing list and commit list

•   OpenSimulator is more than a developer community –
    include the rest of the ecosystem?

•   Event analysis? How does the OpenSimulator
    Community respond to external and internal shocks?
    Focus on tensions?

•   Bibliometrics and webometrics for additional insights?
                                                Teigland, Di Gangi, & Yetis 2012
Teigland, Di Gangi, & Yetis 2012

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Sustainability of OpenSimulator Community

  • 1. SETTING THE STAGE --- EXPLORING THE SUSTAINABILITY OF A PRIVATE-COLLECTIVE COMMUNITY Robin Teigland Paul M. Di Gangi Stockholm School of Economics Loyola University Maryland Zeynep Yetis Stockholm School of Economics Redondo Beach, CA, March 2012 International Sunbelt Social Network Conference
  • 2. Overview Introduction & Research Questions Research Setting & Methodology Research Findings Conclusions Thank You! Teigland, Di Gangi, & Yetis 2012
  • 3. Models of Knowledge Creation E.g., Microsoft ~ Built by employees within organizational boundaries The Firm vs The Collective E.g., Linux ~ Built by users and distributed freely regardless of affiliation Teigland, Di Gangi, & Yetis 2012
  • 4. “Open source” communities expanding beyond software Teigland, Di Gangi, & Yetis 2012
  • 5. Private-collective Community (von Hippel & von Krogh 2003) Community and firm share experiences and knowledge to co-create value Community is complementary asset to be leveraged and combined with firm’s internal assets to deliver competitive solutions (Dahlander & Wallin 2006) Teigland, Di Gangi, & Yetis 2012
  • 6. But there’s an inherent tension... Collective Model Openness and free distribution of intellectual ideas for common or public good VS Private Model Distribution of returns and delegation of value creation solely to organization Teigland, Di Gangi, & Yetis 2012
  • 7. Our Primary Research Purpose How do private-collective communities sustain themselves despite the divergent interests within the community? Teigland, Di Gangi, & Yetis 2012
  • 8. Research Questions Based on stakeholder perspective to resource dependence theory (RQ1) What are the resources necessary to sustain a private-collective community? (RQ2) Who are the stakeholders of a private- collective community and what resources do they contribute to the community? (RQ3) What characterizes the structure among the different stakeholders of a private-collective community? Teigland, Di Gangi, & Yetis 2012
  • 9. Overview Introduction & Research Questions Research Setting & Methodology Research Findings Conclusions Thank You! Teigland, Di Gangi, & Yetis 2012
  • 10. Teigland, Di Gangi, & Yetis 2012
  • 11. More than just developers… Teigland, Di Gangi, & Yetis 2012
  • 12. Methods Text Analysis and SNA using…. 1) Developer Mailing List 2) Ohloh Commit List 3) OpenSimulator Wiki 4) SNS, blogs, homepages, etc. 5) 21 Interviews Conducting an interview Teigland, Di Gangi, & Yetis 2012
  • 13. Overview Introduction & Research Questions Research Setting & Methodology Research Findings Conclusions Thank You! Teigland, Di Gangi, & Yetis 2012
  • 14. (RQ1) What are the resources necessary to sustain a private-collective community? Teigland, Di Gangi, & Yetis 2012
  • 15. (RQ2) Who are the stakeholders of a private- collective community and what resources do they contribute to the community? Academic Entrepreneur Hobbyist Large firm Other SME Academic % of messages Entrepreneur Developers Mailing List Hobbyist (2007-2011) Large firm SME % of people making commits on Ohloh Commit List (2007-2011) Gangi, & Yetis 2012 Teigland, Di
  • 16. (RQ3) What characterizes the structure among the different stakeholders of a private- collective community? Academic Entrepreneur Hobbyist Large Firm Non-profit Local Public Federal Public Research Inst SME Periphery Teigland, Di Gangi, & Yetis 2012
  • 17. (RQ3) What characterizes the structure among the different stakeholders of a private- collective community? The “Old Guard” and the Rising New Members Member Turnover from Period One (2007-2009) to Period Two (2009-2011) Teigland, Di Gangi, & Yetis 2012
  • 18. Overview Introduction & Research Questions Research Setting & Methodology Research Findings Conclusions Thank You! Teigland, Di Gangi, & Yetis 2012
  • 19. Conclusions • Individual members supply the resources to the community, but it is the collective interactions that create the capabilities necessary to sustain the community. • Private-collective communities are complex social networks that mix a high variety of stakeholder groups e.g. academics, large firm employees,hobbyists, with each group contributing different resources. • Entrepreneurs are the driving force sustaining the community, despite turnover among them. Teigland, Di Gangi, & Yetis 2012
  • 20. Implications Teigland, Di Gangi, & Yetis 2012
  • 21. Limitations and Future Research • Focus on one community only. • Primarily analyzed quantity and not quality of contributions on mailing list and commit list • OpenSimulator is more than a developer community – include the rest of the ecosystem? • Event analysis? How does the OpenSimulator Community respond to external and internal shocks? Focus on tensions? • Bibliometrics and webometrics for additional insights? Teigland, Di Gangi, & Yetis 2012
  • 22. Teigland, Di Gangi, & Yetis 2012

Hinweis der Redaktion

  1. Background Image Attribution: http://www.flickr.com/photos/atranman/5016786784/sizes/l/
  2. Background Image Attribution: http://www.flickr.com/photos/atranman/5016786784/sizes/l/
  3. SNS – social networking sites, eglinkedin, twitter,
  4. Put in percentagesTake out OpenSim in both titlesMake font in legend bigger, eg Academic, Capitalize first letter of all words in legendcircle
  5. \\
  6. Image Source: http://www.flickr.com/photos/rammorrison/2651957971/sizes/z/in/photostream/