SlideShare ist ein Scribd-Unternehmen logo
1 von 3
Downloaden Sie, um offline zu lesen
SSE MBA Executive Format
Module name and time

Scenario Planning, January 23-24, 2014

Faculty
Dr. Robin Teigland
Associate Professor
Department of Marketing and Strategy
Stockholm School of Economics
www.knowledgenetworking.org
robin.teigland@hhs.se
twitter: robinteigland
General aims and themes*
Organizations operate in macro-environments characterized by a high pace of change along a number
of factors, such as political, economic, sociological, and technological. Organizations that anticipate,
plan, and prepare for future changes are those that generally are able to improve their competitive
advantage to reap the rewards from volatile environments. Thus, the primary objective of this module
is to introduce scenario planning: the process that stimulates imaginative, creative thinking to better
prepare an organization for the future. The module will provide an overview of scenario planning
processes and will enable participants to develop their own understanding of and skills related to
scenario planning through applying frameworks, concepts, and methods in today's dynamic
environment.
Intended learning outcomes
1. To experience the process and challenges of scenario planning and its strengths and
weaknesses as a technique for assessing and anticipating the future
2. To gain an understanding of political, economic, sociological, technological, environmental,
and legal trends and their interrelationships
Learning activities & pedagogy
I will conduct the module more like a seminar in which my role will be as a moderator, questioner,
and facilitator. The module involves a variety of activities such as lectures and discussions using preassigned readings, in-class exercises, and a group exercise and presentation.
Please bring your computer/tablet PC to each session as we will conduct in-class exercises using
the internet and powerpoint. (If you do not have a computer to bring to class, then please sit next to
someone in class who does.) In addition, you will be required to use library resources, the internet,
and potentially other electronic media to conduct the necessary work for the module.
An open and sharing environment at SSE and beyond
I would like to encourage everyone in the class to share related module information with people in
your own group, in other groups, and people outside SSE. You can use the twitter hashtag –
#SSEMBA2014 to share interesting sites and information you find related to the module on twitter
(tweetdeck or hootsuite is a good twitter app).

1
Schedule
Pre-class Preparation
•
•

•
1.
2.
3.
4.
5.

Read the required readings below. You may also browse and/or read the optional readings.
Learn about the PESTEL framework (see below under readings) and start thinking about
these different trends and how they are impacting your company and industry now and how
they might impact your company and industry during the next 3-5 years.
Read the UPS Case and come prepared to answer the following questions:
What are the strengths and weaknesses of scenario planning?
What is your evaluation of UPS’s 1997 scenario planning exercise? Its Horizon 2017 planning
exercise? How do the two efforts compare?
What are the other key elements of UPS’s approach to strategic planning? In particular, what is
your evaluation of the UPS charter? The Centennial Plan? The Strategy Road Map?
Why was John McDevitt put in charge of “strategic integration?” Should he remain in that
role?
How does UPS’s strategic planning process compare with the approach at your organization?

Thursday, January 23, Afternoon
Class lecture and discussion of assigned readings and UPS case. Guest lecture by Dr. Mats Lindgren,
Founder and CEO of Kairos Future (http://www.kairosfuture.com/en) and author of Scenario
Planning: The Link between Future and Strategy.
Friday, January 24, Morning
Group work on scenario planning and group presentations and discussions. Participants will work in
groups to conduct a scenario analysis for a company for which one of the group members works or is
interested in learning more about.
Literature
Required Readings
• A Note on Scenario Planning, Harvard Business School.
• Strategic Planning at UPS, Harvard Business School Case.
• Six Rules for Effective Forecasting, Saffo, P. Harvard Business Review, 2012.
• The Current State of Scenario Development: An Overview of Techniques, foresight, 2007.
• Read about the PESTEL analysis (also known as STEEP, PESTLE, PEST, STEP) framework
on the internet, e.g., http://pestel-analysis.com/.
Optional Readings (in no particular order)
• Scenario Planning: The Link between Future and Strategy, Lindgren, M. & Bandhold, H.
Palgrave Macmillan.
• Eyes Wide Open: Embracing Uncertainty through Scenario Planning, July 22, 2009 in
Knowledge@Wharton, https://biblio.ugent.be/publication/1081542/file/1081543.pdf.
• Getting into Your Competitor’s Head, H. Courtney, J.T. Horn, & J. Kar, McKinsey Quarterly,
2009, 1, http://bit.ly/ReMZ1X.
• The Ambidextrous Organisation, J. Birkinshaw. AIM Report, http://bit.ly/S02Gen.
• Scenario-based Strategy Maps, F. Buytendijka, T. Hatch, & P. Michel, Business Horizons,
2010, 53, 335-347, http://bit.ly/Sm5srs.
• The Black Swan: The Impact of the highly Improbable, Taleb, N. Random House Publishing
Group.

2
•

•

•
•
•
•

•

Minitrends: How Innovators & Entrepreneurs Discover & Profit From Business & Technology
Trends: Between Megatrends & Microtrends Lie MINITRENDS, Emerging Business
Opportunities in the New Economy. Vanston, J. H. & Vanston, C. Technology Futures.
Trends in Connectivity Technologies and Their Socio-economic Impacts, J. Cave, C. Van
Oranje, R. Schindler, A. Shehabi, Ph-B. Bruscher, N. Robinson, Final report of the study:
Policy Options for the Ubiquitous Internet Society, For DG Information Society and Media,
2009, http://bit.ly/RuEmyk.
Foundations of Futures Studies, History, Purposes, and Knowledge - Volume I, W. Bell. New
Jersey: Transaction Publishers.
Anatomy of a Trend. H. Vejlgaard. McGraw-Hill.
The Trend Forecasterʼs Handbook. Martin, R. Laurence King Publishers.
The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective
Wisdom Shapes Business, Economics, Society and Nations. Surowiecki, J. Anchor Books.
Additionally, you should regularly read strategy and future-related articles in publications
such as the Wall Street Journal, Business Week, Forbes, Wired, etc., as well as on online
sites and blogs such as Mashable, Six Pixels of Separation, etc. I also encourage you to use
Twitter applications, such as Tweetdeck or Hootsuite, and groups/online forums such as
those on Facebook and LinkedIn, to follow strategy-related topics.

Assessment
There is no formal assessment of “Scenario Planning”.
Please note that I reserve the right to change this description.
*This description was inspired by a Scenario Planning Exercise from the University of Albany.

3

Weitere ähnliche Inhalte

Was ist angesagt?

Scenario planning - How it helps businesses make better decisions when faced ...
Scenario planning - How it helps businesses make better decisions when faced ...Scenario planning - How it helps businesses make better decisions when faced ...
Scenario planning - How it helps businesses make better decisions when faced ...Mobile Beacon
 
Scenario Planning Linking Scenarios to Strategy
Scenario Planning Linking Scenarios to StrategyScenario Planning Linking Scenarios to Strategy
Scenario Planning Linking Scenarios to StrategyAwais e Siraj
 
Scenario Building Workshop - How to Build and Use Scenarios
Scenario Building Workshop - How to Build and Use ScenariosScenario Building Workshop - How to Build and Use Scenarios
Scenario Building Workshop - How to Build and Use ScenariosAdam Vigdor Gordon
 
JETPACK Scenario Planning Module
JETPACK Scenario Planning ModuleJETPACK Scenario Planning Module
JETPACK Scenario Planning ModuleCaleb Sexton
 
Scenario Building
Scenario BuildingScenario Building
Scenario BuildingCapt Sagar
 
Scenario planning lecture 24 july2013
Scenario planning lecture 24 july2013Scenario planning lecture 24 july2013
Scenario planning lecture 24 july2013Thira Woratanarat
 
Advancing scenario planning tools
Advancing scenario planning toolsAdvancing scenario planning tools
Advancing scenario planning toolsOpenPlans
 
Foresight scenario planning
Foresight scenario planningForesight scenario planning
Foresight scenario planningatelier t*h
 
Speculative futures 11.12.2019 - strategic foresight 101
Speculative futures 11.12.2019  -  strategic foresight 101Speculative futures 11.12.2019  -  strategic foresight 101
Speculative futures 11.12.2019 - strategic foresight 101Andrew Do
 
A Brief Overview of Strategic Foresight - Workshop Slides for SSE-O
A Brief Overview of Strategic Foresight - Workshop Slides for SSE-OA Brief Overview of Strategic Foresight - Workshop Slides for SSE-O
A Brief Overview of Strategic Foresight - Workshop Slides for SSE-OJosinaV
 
Future forecasting
Future forecastingFuture forecasting
Future forecastingKimmo Haapea
 
Megatrends and the forward-looking leader
Megatrends and the forward-looking leaderMegatrends and the forward-looking leader
Megatrends and the forward-looking leaderTryggvi Thayer
 
Perumusan Skenario Planning dalam rangka Memperkuat Sistem Perencanaan Pemban...
Perumusan Skenario Planning dalam rangka Memperkuat Sistem Perencanaan Pemban...Perumusan Skenario Planning dalam rangka Memperkuat Sistem Perencanaan Pemban...
Perumusan Skenario Planning dalam rangka Memperkuat Sistem Perencanaan Pemban...Dadang Solihin
 
The 5% Factor_presentation w/ notes
The 5% Factor_presentation w/ notesThe 5% Factor_presentation w/ notes
The 5% Factor_presentation w/ notesCecily Sommers
 
McGuinness Institute Presentation: Government Department Strategies Index 2015
McGuinness Institute Presentation: Government Department Strategies Index 2015McGuinness Institute Presentation: Government Department Strategies Index 2015
McGuinness Institute Presentation: Government Department Strategies Index 2015McGuinness Institute
 

Was ist angesagt? (20)

Scenario planning - How it helps businesses make better decisions when faced ...
Scenario planning - How it helps businesses make better decisions when faced ...Scenario planning - How it helps businesses make better decisions when faced ...
Scenario planning - How it helps businesses make better decisions when faced ...
 
Scenario Planning Linking Scenarios to Strategy
Scenario Planning Linking Scenarios to StrategyScenario Planning Linking Scenarios to Strategy
Scenario Planning Linking Scenarios to Strategy
 
Scenario Building Workshop - How to Build and Use Scenarios
Scenario Building Workshop - How to Build and Use ScenariosScenario Building Workshop - How to Build and Use Scenarios
Scenario Building Workshop - How to Build and Use Scenarios
 
Rapid Cycle Scenario Planning
Rapid Cycle Scenario PlanningRapid Cycle Scenario Planning
Rapid Cycle Scenario Planning
 
JETPACK Scenario Planning Module
JETPACK Scenario Planning ModuleJETPACK Scenario Planning Module
JETPACK Scenario Planning Module
 
Scenario Building
Scenario BuildingScenario Building
Scenario Building
 
Scenario planning lecture 24 july2013
Scenario planning lecture 24 july2013Scenario planning lecture 24 july2013
Scenario planning lecture 24 july2013
 
Advancing scenario planning tools
Advancing scenario planning toolsAdvancing scenario planning tools
Advancing scenario planning tools
 
Scenario Planning
Scenario PlanningScenario Planning
Scenario Planning
 
Foresight scenario planning
Foresight scenario planningForesight scenario planning
Foresight scenario planning
 
The Foresight method for scenario building
The Foresight method for scenario buildingThe Foresight method for scenario building
The Foresight method for scenario building
 
Speculative futures 11.12.2019 - strategic foresight 101
Speculative futures 11.12.2019  -  strategic foresight 101Speculative futures 11.12.2019  -  strategic foresight 101
Speculative futures 11.12.2019 - strategic foresight 101
 
A Brief Overview of Strategic Foresight - Workshop Slides for SSE-O
A Brief Overview of Strategic Foresight - Workshop Slides for SSE-OA Brief Overview of Strategic Foresight - Workshop Slides for SSE-O
A Brief Overview of Strategic Foresight - Workshop Slides for SSE-O
 
Future forecasting
Future forecastingFuture forecasting
Future forecasting
 
2018 GDS Index Handbook Launch
2018 GDS Index Handbook Launch2018 GDS Index Handbook Launch
2018 GDS Index Handbook Launch
 
Megatrends and the forward-looking leader
Megatrends and the forward-looking leaderMegatrends and the forward-looking leader
Megatrends and the forward-looking leader
 
Perumusan Skenario Planning dalam rangka Memperkuat Sistem Perencanaan Pemban...
Perumusan Skenario Planning dalam rangka Memperkuat Sistem Perencanaan Pemban...Perumusan Skenario Planning dalam rangka Memperkuat Sistem Perencanaan Pemban...
Perumusan Skenario Planning dalam rangka Memperkuat Sistem Perencanaan Pemban...
 
The 5% Factor_presentation w/ notes
The 5% Factor_presentation w/ notesThe 5% Factor_presentation w/ notes
The 5% Factor_presentation w/ notes
 
McGuinness Institute Presentation: Government Department Strategies Index 2015
McGuinness Institute Presentation: Government Department Strategies Index 2015McGuinness Institute Presentation: Government Department Strategies Index 2015
McGuinness Institute Presentation: Government Department Strategies Index 2015
 
V.U.C.A
V.U.C.AV.U.C.A
V.U.C.A
 

Ähnlich wie Scenario Planning mini-course description

Scenario Planning Description dec 2014
Scenario Planning Description dec 2014Scenario Planning Description dec 2014
Scenario Planning Description dec 2014Robin Teigland
 
Measuring and Allocating MarCom Budgets
Measuring and Allocating MarCom BudgetsMeasuring and Allocating MarCom Budgets
Measuring and Allocating MarCom BudgetsEvgeny Tsarkov
 
Brand Niemann11272010
Brand Niemann11272010Brand Niemann11272010
Brand Niemann11272010Brand Niemann
 
Scenario planning Workshop
Scenario planning WorkshopScenario planning Workshop
Scenario planning WorkshopAwais e Siraj
 
Backward Thing Evaluation Essay
Backward Thing Evaluation EssayBackward Thing Evaluation Essay
Backward Thing Evaluation EssayKimberly Haynes
 
Running head ADAPTIVE LEADERSHIP .docx
Running head ADAPTIVE LEADERSHIP                                 .docxRunning head ADAPTIVE LEADERSHIP                                 .docx
Running head ADAPTIVE LEADERSHIP .docxhealdkathaleen
 
Working Out Loud: A step towards building your digital capability
Working Out Loud: A step towards building your digital capabilityWorking Out Loud: A step towards building your digital capability
Working Out Loud: A step towards building your digital capabilityAnne Bartlett-Bragg
 
Futures, Strategic Design and Innovation
Futures, Strategic Design and InnovationFutures, Strategic Design and Innovation
Futures, Strategic Design and InnovationPaulo Carvalho
 
Rising to the challenge of the digital age
Rising to the challenge of the digital ageRising to the challenge of the digital age
Rising to the challenge of the digital ageRhona Sharpe
 
Project Cycle and Causal Hypothesis _ Theory of Change.pptx
Project Cycle and Causal Hypothesis _ Theory of Change.pptxProject Cycle and Causal Hypothesis _ Theory of Change.pptx
Project Cycle and Causal Hypothesis _ Theory of Change.pptxGeorgeKabongah2
 
Why Dialogue Is Needed In Organization
Why Dialogue Is Needed In OrganizationWhy Dialogue Is Needed In Organization
Why Dialogue Is Needed In OrganizationJessica Valentin
 
Please write a paper between 1000-2000 words covering the module t.docx
Please write a paper between 1000-2000 words covering the module t.docxPlease write a paper between 1000-2000 words covering the module t.docx
Please write a paper between 1000-2000 words covering the module t.docxpauline234567
 
MeTA MSP workshop: The Generic Multi Stakeholder Process Model
MeTA MSP workshop: The Generic Multi Stakeholder Process ModelMeTA MSP workshop: The Generic Multi Stakeholder Process Model
MeTA MSP workshop: The Generic Multi Stakeholder Process ModelMeTApresents
 
Transnational Media Practice Summer 2015Media & Development Assi.docx
Transnational Media Practice Summer 2015Media & Development Assi.docxTransnational Media Practice Summer 2015Media & Development Assi.docx
Transnational Media Practice Summer 2015Media & Development Assi.docxnanamonkton
 
marketingThe Effectiveness of social media in event
marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event
marketingThe Effectiveness of social media in event Mr Nyak
 
Applying TQM in Social Projects -Children rights and youth participation as t...
Applying TQM in Social Projects -Children rights and youth participation as t...Applying TQM in Social Projects -Children rights and youth participation as t...
Applying TQM in Social Projects -Children rights and youth participation as t...InterMedia Consulting
 
3+foresight+methods
3+foresight+methods3+foresight+methods
3+foresight+methodsatelier t*h
 
Proposal presentation
Proposal presentationProposal presentation
Proposal presentationSyed Mehboob
 

Ähnlich wie Scenario Planning mini-course description (20)

Scenario Planning Description dec 2014
Scenario Planning Description dec 2014Scenario Planning Description dec 2014
Scenario Planning Description dec 2014
 
Measuring and Allocating MarCom Budgets
Measuring and Allocating MarCom BudgetsMeasuring and Allocating MarCom Budgets
Measuring and Allocating MarCom Budgets
 
Brand Niemann11272010
Brand Niemann11272010Brand Niemann11272010
Brand Niemann11272010
 
Scenario planning Workshop
Scenario planning WorkshopScenario planning Workshop
Scenario planning Workshop
 
Backward Thing Evaluation Essay
Backward Thing Evaluation EssayBackward Thing Evaluation Essay
Backward Thing Evaluation Essay
 
Running head ADAPTIVE LEADERSHIP .docx
Running head ADAPTIVE LEADERSHIP                                 .docxRunning head ADAPTIVE LEADERSHIP                                 .docx
Running head ADAPTIVE LEADERSHIP .docx
 
Working Out Loud: A step towards building your digital capability
Working Out Loud: A step towards building your digital capabilityWorking Out Loud: A step towards building your digital capability
Working Out Loud: A step towards building your digital capability
 
Futures, Strategic Design and Innovation
Futures, Strategic Design and InnovationFutures, Strategic Design and Innovation
Futures, Strategic Design and Innovation
 
Rising to the challenge of the digital age
Rising to the challenge of the digital ageRising to the challenge of the digital age
Rising to the challenge of the digital age
 
Project Cycle and Causal Hypothesis _ Theory of Change.pptx
Project Cycle and Causal Hypothesis _ Theory of Change.pptxProject Cycle and Causal Hypothesis _ Theory of Change.pptx
Project Cycle and Causal Hypothesis _ Theory of Change.pptx
 
The reframing-matrix
The reframing-matrixThe reframing-matrix
The reframing-matrix
 
Why Dialogue Is Needed In Organization
Why Dialogue Is Needed In OrganizationWhy Dialogue Is Needed In Organization
Why Dialogue Is Needed In Organization
 
Please write a paper between 1000-2000 words covering the module t.docx
Please write a paper between 1000-2000 words covering the module t.docxPlease write a paper between 1000-2000 words covering the module t.docx
Please write a paper between 1000-2000 words covering the module t.docx
 
MeTA MSP workshop: The Generic Multi Stakeholder Process Model
MeTA MSP workshop: The Generic Multi Stakeholder Process ModelMeTA MSP workshop: The Generic Multi Stakeholder Process Model
MeTA MSP workshop: The Generic Multi Stakeholder Process Model
 
PBH 805: Week 6 Slides
PBH 805: Week 6 SlidesPBH 805: Week 6 Slides
PBH 805: Week 6 Slides
 
Transnational Media Practice Summer 2015Media & Development Assi.docx
Transnational Media Practice Summer 2015Media & Development Assi.docxTransnational Media Practice Summer 2015Media & Development Assi.docx
Transnational Media Practice Summer 2015Media & Development Assi.docx
 
marketingThe Effectiveness of social media in event
marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event
marketingThe Effectiveness of social media in event
 
Applying TQM in Social Projects -Children rights and youth participation as t...
Applying TQM in Social Projects -Children rights and youth participation as t...Applying TQM in Social Projects -Children rights and youth participation as t...
Applying TQM in Social Projects -Children rights and youth participation as t...
 
3+foresight+methods
3+foresight+methods3+foresight+methods
3+foresight+methods
 
Proposal presentation
Proposal presentationProposal presentation
Proposal presentation
 

Mehr von Robin Teigland

AI, Productivity, Innovation, and Sustainability
AI, Productivity, Innovation, and SustainabilityAI, Productivity, Innovation, and Sustainability
AI, Productivity, Innovation, and SustainabilityRobin Teigland
 
Leading in a Digital World_MCS_Overview.pptx
Leading in a Digital World_MCS_Overview.pptxLeading in a Digital World_MCS_Overview.pptx
Leading in a Digital World_MCS_Overview.pptxRobin Teigland
 
Future of Digital Currencies and Payments
Future of Digital Currencies and PaymentsFuture of Digital Currencies and Payments
Future of Digital Currencies and PaymentsRobin Teigland
 
Network Leadership for a Sustainable Future
Network Leadership for a Sustainable FutureNetwork Leadership for a Sustainable Future
Network Leadership for a Sustainable FutureRobin Teigland
 
Network leadership in an uncertain world
Network leadership in an uncertain worldNetwork leadership in an uncertain world
Network leadership in an uncertain worldRobin Teigland
 
Teigland Exploring Future Value Creation for a Sustainable World
Teigland Exploring Future Value Creation for a Sustainable WorldTeigland Exploring Future Value Creation for a Sustainable World
Teigland Exploring Future Value Creation for a Sustainable WorldRobin Teigland
 
New Industrial Revolution for Bestseller 2020
New Industrial Revolution for Bestseller 2020New Industrial Revolution for Bestseller 2020
New Industrial Revolution for Bestseller 2020Robin Teigland
 
Live Teaching Case: The Gothenburg Smart City Challenge
Live Teaching Case: The Gothenburg Smart City ChallengeLive Teaching Case: The Gothenburg Smart City Challenge
Live Teaching Case: The Gothenburg Smart City ChallengeRobin Teigland
 
O Mar das Oportunidades Peniche Patrimonium nov2019
O Mar das Oportunidades Peniche Patrimonium nov2019O Mar das Oportunidades Peniche Patrimonium nov2019
O Mar das Oportunidades Peniche Patrimonium nov2019Robin Teigland
 
New Industrial Revotution and Digital Transformation of Society
New Industrial Revotution and Digital Transformation of SocietyNew Industrial Revotution and Digital Transformation of Society
New Industrial Revotution and Digital Transformation of SocietyRobin Teigland
 
Leading in a digital world for MIT Research School Comfer
Leading in a digital world for MIT Research School ComferLeading in a digital world for MIT Research School Comfer
Leading in a digital world for MIT Research School ComferRobin Teigland
 
Strategic Insights for Corporate Boards
Strategic Insights for Corporate BoardsStrategic Insights for Corporate Boards
Strategic Insights for Corporate BoardsRobin Teigland
 
Styrelseakademi Strategic insights for boards
Styrelseakademi Strategic insights for boardsStyrelseakademi Strategic insights for boards
Styrelseakademi Strategic insights for boardsRobin Teigland
 
Keynote Chalmers Transportation in Age of Digitalization
Keynote Chalmers Transportation in Age of DigitalizationKeynote Chalmers Transportation in Age of Digitalization
Keynote Chalmers Transportation in Age of DigitalizationRobin Teigland
 
Future of Higher Education June 2019
Future of Higher Education June 2019Future of Higher Education June 2019
Future of Higher Education June 2019Robin Teigland
 
New Industrial Revolution for NXT Oslo
New Industrial Revolution for NXT OsloNew Industrial Revolution for NXT Oslo
New Industrial Revolution for NXT OsloRobin Teigland
 
Ocean Data Factory Sweden
Ocean Data Factory SwedenOcean Data Factory Sweden
Ocean Data Factory SwedenRobin Teigland
 
Ocean Data Factory - Application for Funding
Ocean Data Factory - Application for FundingOcean Data Factory - Application for Funding
Ocean Data Factory - Application for FundingRobin Teigland
 
New Industrial Revolution - LRF
New Industrial Revolution - LRFNew Industrial Revolution - LRF
New Industrial Revolution - LRFRobin Teigland
 
Ocean of Opportunity through Digitalization
Ocean of Opportunity through DigitalizationOcean of Opportunity through Digitalization
Ocean of Opportunity through DigitalizationRobin Teigland
 

Mehr von Robin Teigland (20)

AI, Productivity, Innovation, and Sustainability
AI, Productivity, Innovation, and SustainabilityAI, Productivity, Innovation, and Sustainability
AI, Productivity, Innovation, and Sustainability
 
Leading in a Digital World_MCS_Overview.pptx
Leading in a Digital World_MCS_Overview.pptxLeading in a Digital World_MCS_Overview.pptx
Leading in a Digital World_MCS_Overview.pptx
 
Future of Digital Currencies and Payments
Future of Digital Currencies and PaymentsFuture of Digital Currencies and Payments
Future of Digital Currencies and Payments
 
Network Leadership for a Sustainable Future
Network Leadership for a Sustainable FutureNetwork Leadership for a Sustainable Future
Network Leadership for a Sustainable Future
 
Network leadership in an uncertain world
Network leadership in an uncertain worldNetwork leadership in an uncertain world
Network leadership in an uncertain world
 
Teigland Exploring Future Value Creation for a Sustainable World
Teigland Exploring Future Value Creation for a Sustainable WorldTeigland Exploring Future Value Creation for a Sustainable World
Teigland Exploring Future Value Creation for a Sustainable World
 
New Industrial Revolution for Bestseller 2020
New Industrial Revolution for Bestseller 2020New Industrial Revolution for Bestseller 2020
New Industrial Revolution for Bestseller 2020
 
Live Teaching Case: The Gothenburg Smart City Challenge
Live Teaching Case: The Gothenburg Smart City ChallengeLive Teaching Case: The Gothenburg Smart City Challenge
Live Teaching Case: The Gothenburg Smart City Challenge
 
O Mar das Oportunidades Peniche Patrimonium nov2019
O Mar das Oportunidades Peniche Patrimonium nov2019O Mar das Oportunidades Peniche Patrimonium nov2019
O Mar das Oportunidades Peniche Patrimonium nov2019
 
New Industrial Revotution and Digital Transformation of Society
New Industrial Revotution and Digital Transformation of SocietyNew Industrial Revotution and Digital Transformation of Society
New Industrial Revotution and Digital Transformation of Society
 
Leading in a digital world for MIT Research School Comfer
Leading in a digital world for MIT Research School ComferLeading in a digital world for MIT Research School Comfer
Leading in a digital world for MIT Research School Comfer
 
Strategic Insights for Corporate Boards
Strategic Insights for Corporate BoardsStrategic Insights for Corporate Boards
Strategic Insights for Corporate Boards
 
Styrelseakademi Strategic insights for boards
Styrelseakademi Strategic insights for boardsStyrelseakademi Strategic insights for boards
Styrelseakademi Strategic insights for boards
 
Keynote Chalmers Transportation in Age of Digitalization
Keynote Chalmers Transportation in Age of DigitalizationKeynote Chalmers Transportation in Age of Digitalization
Keynote Chalmers Transportation in Age of Digitalization
 
Future of Higher Education June 2019
Future of Higher Education June 2019Future of Higher Education June 2019
Future of Higher Education June 2019
 
New Industrial Revolution for NXT Oslo
New Industrial Revolution for NXT OsloNew Industrial Revolution for NXT Oslo
New Industrial Revolution for NXT Oslo
 
Ocean Data Factory Sweden
Ocean Data Factory SwedenOcean Data Factory Sweden
Ocean Data Factory Sweden
 
Ocean Data Factory - Application for Funding
Ocean Data Factory - Application for FundingOcean Data Factory - Application for Funding
Ocean Data Factory - Application for Funding
 
New Industrial Revolution - LRF
New Industrial Revolution - LRFNew Industrial Revolution - LRF
New Industrial Revolution - LRF
 
Ocean of Opportunity through Digitalization
Ocean of Opportunity through DigitalizationOcean of Opportunity through Digitalization
Ocean of Opportunity through Digitalization
 

Kürzlich hochgeladen

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 

Kürzlich hochgeladen (20)

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 

Scenario Planning mini-course description

  • 1. SSE MBA Executive Format Module name and time Scenario Planning, January 23-24, 2014 Faculty Dr. Robin Teigland Associate Professor Department of Marketing and Strategy Stockholm School of Economics www.knowledgenetworking.org robin.teigland@hhs.se twitter: robinteigland General aims and themes* Organizations operate in macro-environments characterized by a high pace of change along a number of factors, such as political, economic, sociological, and technological. Organizations that anticipate, plan, and prepare for future changes are those that generally are able to improve their competitive advantage to reap the rewards from volatile environments. Thus, the primary objective of this module is to introduce scenario planning: the process that stimulates imaginative, creative thinking to better prepare an organization for the future. The module will provide an overview of scenario planning processes and will enable participants to develop their own understanding of and skills related to scenario planning through applying frameworks, concepts, and methods in today's dynamic environment. Intended learning outcomes 1. To experience the process and challenges of scenario planning and its strengths and weaknesses as a technique for assessing and anticipating the future 2. To gain an understanding of political, economic, sociological, technological, environmental, and legal trends and their interrelationships Learning activities & pedagogy I will conduct the module more like a seminar in which my role will be as a moderator, questioner, and facilitator. The module involves a variety of activities such as lectures and discussions using preassigned readings, in-class exercises, and a group exercise and presentation. Please bring your computer/tablet PC to each session as we will conduct in-class exercises using the internet and powerpoint. (If you do not have a computer to bring to class, then please sit next to someone in class who does.) In addition, you will be required to use library resources, the internet, and potentially other electronic media to conduct the necessary work for the module. An open and sharing environment at SSE and beyond I would like to encourage everyone in the class to share related module information with people in your own group, in other groups, and people outside SSE. You can use the twitter hashtag – #SSEMBA2014 to share interesting sites and information you find related to the module on twitter (tweetdeck or hootsuite is a good twitter app). 1
  • 2. Schedule Pre-class Preparation • • • 1. 2. 3. 4. 5. Read the required readings below. You may also browse and/or read the optional readings. Learn about the PESTEL framework (see below under readings) and start thinking about these different trends and how they are impacting your company and industry now and how they might impact your company and industry during the next 3-5 years. Read the UPS Case and come prepared to answer the following questions: What are the strengths and weaknesses of scenario planning? What is your evaluation of UPS’s 1997 scenario planning exercise? Its Horizon 2017 planning exercise? How do the two efforts compare? What are the other key elements of UPS’s approach to strategic planning? In particular, what is your evaluation of the UPS charter? The Centennial Plan? The Strategy Road Map? Why was John McDevitt put in charge of “strategic integration?” Should he remain in that role? How does UPS’s strategic planning process compare with the approach at your organization? Thursday, January 23, Afternoon Class lecture and discussion of assigned readings and UPS case. Guest lecture by Dr. Mats Lindgren, Founder and CEO of Kairos Future (http://www.kairosfuture.com/en) and author of Scenario Planning: The Link between Future and Strategy. Friday, January 24, Morning Group work on scenario planning and group presentations and discussions. Participants will work in groups to conduct a scenario analysis for a company for which one of the group members works or is interested in learning more about. Literature Required Readings • A Note on Scenario Planning, Harvard Business School. • Strategic Planning at UPS, Harvard Business School Case. • Six Rules for Effective Forecasting, Saffo, P. Harvard Business Review, 2012. • The Current State of Scenario Development: An Overview of Techniques, foresight, 2007. • Read about the PESTEL analysis (also known as STEEP, PESTLE, PEST, STEP) framework on the internet, e.g., http://pestel-analysis.com/. Optional Readings (in no particular order) • Scenario Planning: The Link between Future and Strategy, Lindgren, M. & Bandhold, H. Palgrave Macmillan. • Eyes Wide Open: Embracing Uncertainty through Scenario Planning, July 22, 2009 in Knowledge@Wharton, https://biblio.ugent.be/publication/1081542/file/1081543.pdf. • Getting into Your Competitor’s Head, H. Courtney, J.T. Horn, & J. Kar, McKinsey Quarterly, 2009, 1, http://bit.ly/ReMZ1X. • The Ambidextrous Organisation, J. Birkinshaw. AIM Report, http://bit.ly/S02Gen. • Scenario-based Strategy Maps, F. Buytendijka, T. Hatch, & P. Michel, Business Horizons, 2010, 53, 335-347, http://bit.ly/Sm5srs. • The Black Swan: The Impact of the highly Improbable, Taleb, N. Random House Publishing Group. 2
  • 3. • • • • • • • Minitrends: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends: Between Megatrends & Microtrends Lie MINITRENDS, Emerging Business Opportunities in the New Economy. Vanston, J. H. & Vanston, C. Technology Futures. Trends in Connectivity Technologies and Their Socio-economic Impacts, J. Cave, C. Van Oranje, R. Schindler, A. Shehabi, Ph-B. Bruscher, N. Robinson, Final report of the study: Policy Options for the Ubiquitous Internet Society, For DG Information Society and Media, 2009, http://bit.ly/RuEmyk. Foundations of Futures Studies, History, Purposes, and Knowledge - Volume I, W. Bell. New Jersey: Transaction Publishers. Anatomy of a Trend. H. Vejlgaard. McGraw-Hill. The Trend Forecasterʼs Handbook. Martin, R. Laurence King Publishers. The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economics, Society and Nations. Surowiecki, J. Anchor Books. Additionally, you should regularly read strategy and future-related articles in publications such as the Wall Street Journal, Business Week, Forbes, Wired, etc., as well as on online sites and blogs such as Mashable, Six Pixels of Separation, etc. I also encourage you to use Twitter applications, such as Tweetdeck or Hootsuite, and groups/online forums such as those on Facebook and LinkedIn, to follow strategy-related topics. Assessment There is no formal assessment of “Scenario Planning”. Please note that I reserve the right to change this description. *This description was inspired by a Scenario Planning Exercise from the University of Albany. 3