Fifth seminar for my Managing Marketing Processes course in the MGM program at the Stockholm School of Economics, http://www.hhs.se/EDUCATION/MSC/MSCGM/Pages/default.aspx

1. Seminar 5
Managing Marketing Processes
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The Marketing Planning Process
Robin Teigland
Master of General Management
Stockholm School of Economics
September 13, 2013

2. Group Assignment for Today
 What do you think the marketing plan needs to accomplish
in order to lead the company closer to its strategic goals?
 Develop an initial idea for a product/service that you would
like to launch for this company on the Swedish market.
Motivate your choice of this product.
 What do you need to do to develop an understanding of
the markets and potential customers of your product?
What market research do you need to conduct? What
steps will you take to do this?
 What are your initial ideas for STP for this product?
 What are your next steps in order to plan the direction,
objectives, and marketing support for the marketing plan?
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3. Marketing Plan Teams
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MGM MARKETING - MARKETING PLAN
FALL 2013
GROUPS PREFERENCES COMPANY FEEDBACK TEAM
DRAGON B2C (Fortune 500) Product H&M PEAK PERFORMANCE
OPERATION BRAHMA B2B SME (<250) Product VETROLIFE THE MOJITOS
ORANGE B2C SME (<250) Product ASSESSIO THE TRANSFORMERS
PEAK PERFORMANCE B2B SME Service TENANT & PARTNER DRAGON
THE MOJITOS B2C (Fortune 500) Service SPOTIFY OPERATION BRAHMA
THE TRANSFORMERS B2C SME Services LINAS MATKASSE ORANGE

4. Feedback
 Should add value to Team’s presentation content and
communication of Team’s message.
 Include a summary of main points made by other students
during presentation today.
 Focus on both strengths and weaknesses regarding
content and communication style.
 MS Word Doc (max 2 pages) format – can be in bullet point
form.
 Can include pictures taken during presentation.
 Try Pirate Pad to co-write feedback within your team during
presentation: http://piratepad.net/front-page/.
 Upload Feedback to Space and email to respective team by
September 13, 17:00 am.
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