Introducción a Lean Startup para Lean Startup Machine Buenos Aires 2012.

1. THE LEAN STARTUP
ERNESTO TAGWERKER
Lean Startup Machine Buenos Aires 2012
Saturday, October 27, 12

2. @etagwerker
Saturday, October 27, 12

3. FUNDADOR & CEO
Saturday, October 27, 12

4. LEAD
DEVELOPER
Saturday, October 27, 12

5. Saturday, October 27, 12

6. MEETUP MENSUAL
Saturday, October 27, 12

7. Saturday, October 27, 12

8. MOST STARTUPS
SUCK
Saturday, October 27, 12

9. DESPERDICIO DE
DINERO
Saturday, October 27, 12

10. DESPERDICIO DE
TIEMPO
Saturday, October 27, 12

11. PRODUCT
MARKET
FIT
Saturday, October 27, 12

12. “LA MÁQUINA DE HACER CHORIZOS”
Saturday, October 27, 12

13. Saturday, October 27, 12

14. MOST STARTUPS
Saturday, October 27, 12

15. MOST STARTUPS
SUCK
Saturday, October 27, 12

16. FOCO EN
EJECUCIÓN
Saturday, October 27, 12

17. Concepto Alpha/
+ Plan de Desarrollo Beta Launch
Negocios Test
Saturday, October 27, 12

18. Saturday, October 27, 12

19. ERRORES
CLÁSICOS
Saturday, October 27, 12

20. FEATURITIS
Saturday, October 27, 12

21. STEALTH
MODE
Saturday, October 27, 12

22. HIPÓTESIS
FUNDAMENTALES
SIN VALIDACIÓN
Saturday, October 27, 12

23. BUSINESS PLAN MEETS MARKET
“Everybody has a plan
u n t i l t h e y g e t p u n c h e d i n t h e f a c e .”
Saturday, October 27, 12

24. Saturday, October 27, 12

25. Saturday, October 27, 12

26. THE
LEAN
STARTUP
Saturday, October 27, 12

27. Saturday, October 27, 12

28. Saturday, October 27, 12

29. Learn Idea Build
Data Code
Measure
Saturday, October 27, 12

30. DESARROLLO
DE PRODUCTO
Saturday, October 27, 12

31. DESARROLLO
DE CLIENTES
Saturday, October 27, 12

32. PRODUCT
MARKET
FIT
Saturday, October 27, 12

33. FOCO EN
APRENDIZAJE
Saturday, October 27, 12

34. DESARROLLO DE CLIENTES
STOP STOP STOP
Customer Customer Customer Company
Discovery Validation Creation Building
Saturday, October 27, 12

35. Learn Idea Build
Data X
Measure
Saturday, October 27, 12

36. Learn Idea Build
Data Experimento
Measure
Saturday, October 27, 12

37. Learn Idea Build
Data MVP
Measure
Saturday, October 27, 12

38. PRODUCTO
MÍNIMO
VIABLE
Saturday, October 27, 12

39. Saturday, October 27, 12

40. ¿CÓMO EMPEZAMOS?
Saturday, October 27, 12

41. Saturday, October 27, 12

42. IDEA
Saturday, October 27, 12

43. MODELO DE
NEGOCIOS
Saturday, October 27, 12

44. CANVAS DE MODELO DE NEGOCIOS
(OSTERWALDER)
Saturday, October 27, 12

45. LEAN CANVAS
(ASH MAURYA)
Saturday, October 27, 12

46. CONJUNTO DE
HIPÓTESIS
Saturday, October 27, 12

47. Idea Construye
Aprende
Data Experimento
Mide
Saturday, October 27, 12

48. EXPERIMENTO
Saturday, October 27, 12

49. HIPÓTESIS FALSIFICABLE Y
TIEMPO ACOTADO
Saturday, October 27, 12

50. “MI LANDING PAGE
VA A GENERAR
50 REGISTRACIONES
EN UNA HORA.”
Saturday, October 27, 12

51. PROPUESTA DE
VALOR CLARA
Saturday, October 27, 12

52. BIG
Saturday, October 27, 12

53. BIG
CALL-TO-ACTION
Saturday, October 27, 12

54. Saturday, October 27, 12

55. 10 REGISTRACIONES
Saturday, October 27, 12

56. CAMBIO LA
LANDING PAGE
Saturday, October 27, 12

57. 15 REGISTRACIONES
Saturday, October 27, 12

58. 15 < 50
REGISTRACIONES
POR HORA
Saturday, October 27, 12

59. STOP
Customer Customer
Discovery Validation
Pivoteo
Saturday, October 27, 12

60. PIVOTEO
✔ Visión constante
✔ Cambio en Modelo de Negocios
Saturday, October 27, 12

61. LEAN CANVAS
(ASH MAURYA)
Problema Solución
Saturday, October 27, 12

62. INSTAGRAM
Saturday, October 27, 12

63. PIVOTEO
✔ Zoom-in Pivot
✔ Check-in App
✔ Social Photo App
Saturday, October 27, 12

64. BUILD.
MEASURE.
LEARN.
Saturday, October 27, 12

65. CONSTRUYE
Saturday, October 27, 12

66. ENTREVISTAS
Saturday, October 27, 12

67. ENTREVISTAS
✔ ¿Cómo vendés hoy por Internet?
✔ ¿Qué cambiarías?
✔ ¿Cuánto pagarías por un servicio de tiendas
online?
Saturday, October 27, 12

68. SMOKE
TEST
Saturday, October 27, 12

69. Saturday, October 27, 12

70. HTTP 500
Saturday, October 27, 12

71. A/B TEST
Saturday, October 27, 12

72. Saturday, October 27, 12

73. A/B TEST REPORT
Saturday, October 27, 12

74. EL MAGO DE OZ
Saturday, October 27, 12

75. Saturday, October 27, 12

76. Saturday, October 27, 12

77. Saturday, October 27, 12

78. MIDE
Saturday, October 27, 12

79. MÉTRICAS
Adquisición
Activación
Retención
Recomendación
Revenue
Saturday, October 27, 12

80. MÉTRICAS VANIDOSAS
Ejemplos:
✔ Cantidad de tiendas activas
✔ Total de ingresos
✔ Cantidad de pageviews por mes
Saturday, October 27, 12

81. MÉTRICAS ÚTILES
Ejemplos:
✔ Cantidad de signups por semana
✔ Cantidad de tiendas activadas por semana
✔ Tiempo de uso promedio por día
Saturday, October 27, 12

82. ANÁLISIS DE ‘COHORTS’
Grupos de Usuarios
Saturday, October 27, 12

83. CONSTRUYE.
MIDE.
APRENDE.
Saturday, October 27, 12

84. EXPERIMENTOS
EN VEZ DE
PRODUCTOS
Saturday, October 27, 12

85. ¡GRACIAS!
Saturday, October 27, 12

86. REFERENCIAS
http://www.startuplessonslearned.com/
http://steveblank.com/
http://www.abtests.com/
http://vanity.labnotes.org/
https://github.com/jamesgolick/rollout
http://unbounce.com/blog/
http://www.ashmaurya.com/
http://www.usercycle.com
http://leancanvas.com
http://www.facebook.com/groups/leanstartupbsas
http://leanstartupmachine.com/
http://startupweekend.org/
Saturday, October 27, 12