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Online and Traditional Media Done Right




Web 2.0 Resources

     Presented to the
         SVAMA
     August 27, 2008
Web 2.0 =TMI
•   What to read online and offline
•   What to view and listen to
•   Who to know and follow
•   Where to go
•   Strategies for survival
Is it legal?
• “Following” used to be
  a sinister concept
• So much free and excellent
 info so little time
• Who needs grad school?
What to read - online
• Blogs
  – Mashable! - The #1 Social Networking and Social Media News
    Blog/
  – http://facereviews.com/
  – www.web-strategist.com/blog
  – www.techcrunch.com
  – Marketing in a Web 2.0 World
  – http://www.readwriteweb.com/
  – http://gigaom.com/
  – http://www.micropersuasion.com/
  – http://www.mediapost.com/blogs/social_media_insider/
  – http://news.cnet.com/the-social/?tag=blgs.list
Hard Copy

– Groundswell
   • Charlene Li and Josh
     Bernoff of Forrester,
     Inc.




– Cluetrain Manifesto
   • Locke, Levine, Searls,
     Weinberger
What to view
• Video
  – www.commoncraft.com/show
  – New Media Minute, Daisy Whitney
    • http://daisywhitney.com/newmediaminute/
  – David Spark -
    http://www.sparkmediasolutions.com/
CommonCraft/show
 http://www.commoncraft.com/show
New Media Minute
http://daisywhitney.com/newmediaminute/
SparkMediasolutions
 http://www.sparkmediasolutions.com/
All ears
• Podcasts
  – Dishymix, Susan
    Bratton
DishyMix
http://personallifemedia.com/podcasts/232-dishymix
DishyMix
Basking in reflected Glory –
                Who to Follow
•   Jeremiah Owyang
•   Charlene Li
•   Chris Brogan
•   Mark Silva
•   Jim Kukral
•   Mary Hodder
•   New Media Jim
•   Loic LeMeur
•   Guy Kawasaki
•   Patty Mitchell
•   Susan Mernit
•   Steve Rubel
•   Rodney Rumford
•   CC Chapman
•   Cathryn Hrudika
•   Susan Bratton
Where to Go –
                 Social Networks
•   LinkedIn
•   Facebook
•   Twitter
•   Friendfeed
•   YouTube
•   Blip.tv
Where to go –
Events,Trade Shows

         • Ad:Tech
         • New Media Expo
         • Podcamp
         • South by SouthWest
         • Stanford Venture
           Labs
         • Mediapost/OMMA
         • ClickZ events
Strategies for Survival
           aka the Time Suck issue

• Narrow your focus
• Cap the time you will spend
• Keep your objective in mind
MANAGING YOUR SOCIAL MAP / CONTACT LIST
                                          source: RealBranding



                                             • news              LinkedIn
                                             • blogfeeds
                                      le
                                 iGoog

                                                                  Twitter      FriendFeed
           sitein.com/




                                                                                                    PROFESSIONAL
               blog
PERSONAL




                                               Plaxo                               RB
                                                                 technacea
                                                                                  Blog


            Outlook                                                             Outlook
            • some newsletters
                                                  Facebook
            • personal email                                                   • some newsletters
            • contacts                                                         • work email
                                 Flickr                                        • contacts



                                                                 Del.icio.us
NEXT STEPS
• Get Started!
Thank You


                    Our contact information

Elymedia
   1361 Park Street
   Suite 222
   Alameda, CA 94501
   Phone: 510 864 1892
  Fax: 510 337 9302
   Email: Info@elymedia.com

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Web 2.0 Resources

  • 1. Online and Traditional Media Done Right Web 2.0 Resources Presented to the SVAMA August 27, 2008
  • 2. Web 2.0 =TMI • What to read online and offline • What to view and listen to • Who to know and follow • Where to go • Strategies for survival
  • 3. Is it legal? • “Following” used to be a sinister concept • So much free and excellent info so little time • Who needs grad school?
  • 4. What to read - online • Blogs – Mashable! - The #1 Social Networking and Social Media News Blog/ – http://facereviews.com/ – www.web-strategist.com/blog – www.techcrunch.com – Marketing in a Web 2.0 World – http://www.readwriteweb.com/ – http://gigaom.com/ – http://www.micropersuasion.com/ – http://www.mediapost.com/blogs/social_media_insider/ – http://news.cnet.com/the-social/?tag=blgs.list
  • 5. Hard Copy – Groundswell • Charlene Li and Josh Bernoff of Forrester, Inc. – Cluetrain Manifesto • Locke, Levine, Searls, Weinberger
  • 6. What to view • Video – www.commoncraft.com/show – New Media Minute, Daisy Whitney • http://daisywhitney.com/newmediaminute/ – David Spark - http://www.sparkmediasolutions.com/
  • 10. All ears • Podcasts – Dishymix, Susan Bratton
  • 13. Basking in reflected Glory – Who to Follow • Jeremiah Owyang • Charlene Li • Chris Brogan • Mark Silva • Jim Kukral • Mary Hodder • New Media Jim • Loic LeMeur • Guy Kawasaki • Patty Mitchell • Susan Mernit • Steve Rubel • Rodney Rumford • CC Chapman • Cathryn Hrudika • Susan Bratton
  • 14. Where to Go – Social Networks • LinkedIn • Facebook • Twitter • Friendfeed • YouTube • Blip.tv
  • 15. Where to go – Events,Trade Shows • Ad:Tech • New Media Expo • Podcamp • South by SouthWest • Stanford Venture Labs • Mediapost/OMMA • ClickZ events
  • 16. Strategies for Survival aka the Time Suck issue • Narrow your focus • Cap the time you will spend • Keep your objective in mind
  • 17. MANAGING YOUR SOCIAL MAP / CONTACT LIST source: RealBranding • news LinkedIn • blogfeeds le iGoog Twitter FriendFeed sitein.com/ PROFESSIONAL blog PERSONAL Plaxo RB technacea Blog Outlook Outlook • some newsletters Facebook • personal email • some newsletters • contacts • work email Flickr • contacts Del.icio.us
  • 18. NEXT STEPS • Get Started!
  • 19. Thank You Our contact information Elymedia 1361 Park Street Suite 222 Alameda, CA 94501 Phone: 510 864 1892 Fax: 510 337 9302 Email: Info@elymedia.com