The document is a production log for a student named Eleanor Stapleton completing an assignment for her A2 Media Studies course. It outlines the aims and objectives of the assignment, which is to create a trailer for a new soap opera on BBC Three. It details the research Eleanor conducted on soap opera codes/conventions by analyzing shows like EastEnders. The log also includes her planning documents like storyboards, filming schedules, and deadlines for completing promotional materials like a magazine cover.

1.
St.
Paul’s
Catholic
College
Center
Number:
64770
Candidate
Number:
6259
Candidate
Name:
Eleanor
Stapleton
A2
Media
Studies
Unit
G324:
Advanced
Portfolio
in
Media
–
Production
Log
Evidence
of
Planning
&
Research
1

2. Aims
and
Objectives
• AO2
–
Assess
candidates’
application
of
knowledge
and
understanding
in
evaluating
their
own
work,
showing
how
meanings
and
responses
are
created.
•
AO3
–
Assess
candidates’
ability
to
plan
and
construct
media
products
using
appropriate
technical
and
creative
skills.
•
AO4
–
Assess
candidates’
ability
to
undertake,
apply
and
present
appropriate
research.
Brief
Chosen
A
45
second
–
1
minute
30
second
trailer
for
a
NEW
Soap
Opera
that
will
be
exhibited
on
BBC
3
at
8:30pm
(after
Eastenders)
that
will
appeal
to
a
Male
and
Female
audience.
2

3. Contents
Textual
Analysis
•
Eastenders
-­‐ Soap
Opera
Codes
&
Conventions
-­‐ Multi
Strand
Narrative
•
Coronation
Street
“..the
home,
the
family,
domestic
tribulations
and
the
strong
woman,
and
as
such,
it
has
long
been
said
to
appeal
to
the
female
viewer”
‘Masculinity
and
Popular
television’
–
Rebecca
Feasey
(2007)
-­‐ Is
this
evident
and
how
is
this
presented
to
the
audience?
Research
•
•
•
Purpose
of
a
Trailer
Multi-­‐Platform
promotion
Textual
Analysis
–
Coronation
Street
and
Hollyoaks
Deadlines
–
Production
Work
Filming
Dates:
22nd
–
23rd
Edited
Trailer
–
Complete:
Promotional
Poster
–
Complete:
Promotional
Magazine
Cover
–
Complete:
7th
October
2013
Evaluation
–
Complete:
Production
Work
•
•
•
Director
Producer
Institution
research
–
BBC
Three
3

4. Soap
Opera
Codes
&
Conventions
–
Lesson
2
1)
What
are
some
of
the
Codes
&
Conventions
of
this
genre?
You
MUST
demonstrate
what
you
already
know
by
completing
a
“Spider
Diagram”
of
what
you
know
about
OR
expect
from
this
genre:
Multi-­‐stranded
narrative
Romance
Everyday
Situation
No
relation
to
the
outside
world
Codes
and
Conventions
Sponsors
Creates
Focuses
on
Realism
working
class
Family
communities
relationships/and
Not
unlikely
or
conflict
narratives
4

5. 2)
Codes
&
Conventions
of
the
Soap
Opera
Genre
The
Soap
Opera
genre
can
be
categorized
by
the
‘repeated’
(S
t
e
v
e
N
e
a
l
e
)
elements
of:
1.
Romance
2.
Family
relationships/
and
or
conflict
3.
Focus
on
working
class
communities
4.
Antagonism
and
conflict
within
the
community
5.
Creates
realism
Eastenders
(1985
–
Present)
Key
information
regarding
this
text:
• Exhibited
on
BBC
1
and
represented
on
BBC
3
• One
of
the
UK’s
highest
rated
programmes
(Averages
around
8
million
viewers
a
week)
• Set
in
the
‘Kitchen
Sink’
setting
of
a
fictional
Walford
East
London
Textual
Analysis
Task
http://www.youtube.com/watch?v=Ye51O8WBVVM&feature=related
-­‐
5

6. You
MUST
complete
the
Table
below
whilst
watching
the
TWO
promotional
trailers
for
the
BBC
Soap
Opera
Eastenders.
You
SHOULD
aim
to
identify
key
examples
(Verbal,
Non-­‐Verbal,
Technical)
from
each
trailer
that
demonstrates
your
understanding.
You
COULD
apply
relevant
audience
theory
to
explain
what
impact
these
key
examples
would
have
on
the
target
demographic.
In
your
opinion,
according
to
Hartley’s
Seven
Subjectivities,
what
is
the
target
audience
for
Eastenders?
Age
Gender
Nationality
15-­‐30
Mainly
females
British
Trailer
1)
What
is
the
Focus
of
this
trailer?
The
dilemma
between
Stacey’s
two
relationships
–
Romance,
Family,
Betrayal,
Adultery
Code
&
Convention
Romance
Family
relationships
and/or
conflict
Focus
on
working
class
communities
“Multi-­‐Stranded
Evidence
(Verbal,
Non-­‐Verbal,
Technical)
Impact
on
the
Audience
(Katz,
Maslow,
Hartley)
“I
Love
you”
Diversion
–
Can
immerse
within
this
relationship
and
also
personally
identify.
“Does
she
know
something?!”
The
audience
members
want
to
be
informed
and
educated
about
this
forthcoming
disequilibrium
and
wants
going
to
happen.
This
will
keep
the
audience
entertained
and
maybe
allow
them
to
build
a
personal
relationship
with
different
characters.
“I
know
your
dirty,
filthy
little
secret!”
Stacey
working
on
the
market
stall.
Audience
can
immerse
themselves
into
this
situation
between
two
other
people
and
escape
from
their
own
reality.
Audience
members
can
personally
identify
with
this
situation
and
location
as
it
might
be
familiar
with
some
members
of
the
audience.
Verbal
code
of
text:
Likes
father,
likes
son
Hartley:
Gender
People
can
personally
identify
with
this
6

7. Narrative”
event
and
members
may
have
gone
through
something
similar.
Zoom
in
on
Stacey’s
Personal
identification:
Audience
can
facial
expression
personally
identify
with
Stacey’s
feelings
‘Disequilibrium’
and
emotions
and
can
maybe
build
a
(Todorov)
personal
relationship
or
sympathise
with
her
(Caregivers
–
Maslow)
Trailer
2)
What
is
the
Focus
of
this
trailer?
Max
‘making
his
bed’
and
also
‘judgment
day
for
Max
‘
Code
&
Convention
Evidence
(Verbal,
Non-­‐Verbal,
Technical)
Romance
Family
relationships
and/or
conflict
Body
language
Stacey
walking
towards
Max
and
also
the
facial
expression.
Tanya’s
facial
expression
Focus
on
working
class
communities
“Multi-­‐Stranded
Narrative”
‘Disequilibrium’
(Todorov)
Stacey’s
outfit
as
the
maid
>
not
a
well-­‐paid
job,
working
class
job.
Impact
on
the
Audience
(Katz,
Maslow,
Hartley)
Immerse
themselves
into
Stacey
and
Max’s
situation
of
them
having
an
affair.
Audience
can
escape
from
own
reality
and
maybe
build
a
personal
relationship
with
Tanya
as
some
members
may
be
able
to
sympathise
with
her
(Caregivers
–
Maslow).
Members
might
also
want
to
be
informed
and
educated
about
why
she’s
feeling
like
this.
Some
members
may
be
able
to
personally
identify
with
Stacey’s
outfit
as
they
may
have
similar
or
the
same
job
as
a
maid/cleaner.
From
this
they
may
be
able
to
build
a
personal
relationship
with
Stacey.
The
shot
of
Stacey
as
the
maid
then
cuts
to
his
wife.
Members
may
be
able
to
personally
identify
with
the
amount
of
situations
going
carried
out.
Can
relate
to
the
busy
lifestyle.
Low
key
lighting
“You
can
run
home”
“Judgment
day”
Audience
members
want
to
be
informed
and
educated
about
the
situation
going
on
between
these
multiple
characters.
7

8. Multi-­‐stranded
narrative
A
Multi-­‐stranded
narrative
can
be
defined
as…..
-­‐Telling
a
story
from
more
than
one
persons
(characters)
point
of
view
-­‐Telling
multiple
stories
about
multiple
characters
in
an
open
narrative
episode
for
example.
You
MUST
deconstruct
the
10-­‐minute
extract
from
Eastenders
and
identify
where
the
following
elements
are
presented
to
the
audience:
• Multi-­‐stranded
narrative
• Family
relationships
and/or
conflict
• Focus
on
working
class
communities
• ‘Disequilibrium’
(Todorov)
• Romance
You
SHOULD
write
down
x1-­‐2
examples
for
EACH
of
the
elements
above
that
are
presented.
Code
&
Convention
Evidence
Impact
on
the
audience
Story
with
Lauren
and
Diversion
–
Can
immerse
• Multi-­‐stranded
then
cuts
to
Alice’s
story
in
different
situations.
narrative
Tanya
on
Abi:
“You’re
my
Younger
members
may
be
• Family
special
little
girl”
able
to
personally
identify
relationships
“Oh,
I’m
sorry,
are
you
with
Abi
and
older
with
and/or
conflict
apart
of
this
Tanya.
Or
families
all
conversation?”
together.
Working
on
market
stalls
Audience
members
can
• Focus
on
working
personally
identify
with
class
communities
and
the
cockney
east
London
accent.
the
location
and
or
the
accent
presented
in
the
show.
Disequilibrium’
(Todorov)
Max
storming
into
Tanya’s
Members
can
personally
house.
identify
with
this
as
the
audience
is
from
a
working
class
background
and
are
not
socially
aware.
“Are
you
okay?”
–
Peter
Younger
members
can
• Romance
texts
Lauren
(Teenagers)
immerse
themselves
into
this
relationship
and
build
a
personal
relationship
with
these
two
characters.
Soap
Opera
Codes
&
Conventions
continued
–
Lesson
3
Textual
Analysis
8

9.
According
to
Rebecca
Feasey
in
‘Masculinity
and
Popular
television’
(2007),
the
Soap
Opera
genre
tends
to
focus
on:
The
name,
he
family
domestic
tribulations
and
the
strong
women,
and
as
such
it
has
long
been
said
to
appeal
to
the
female
viewer.
1) –
Do
you
agree?
http://www.youtube.com/watch?v=F8_ApPT6isY
(First
5
minutes)
You
MUST
deconstruct
the
opening
5
minutes
of
a
sequence
from
the
popular
ITV
Soap
Opera
Coronation
Street
(1960
–
Present)
to
identify
examples
of
where
this
ideology
is
presented
to
the
target
audience.
You
SHOULD
also
try
and
identify,
to
demonstrate
your
knowledge
and
understanding
of
the
genre,
any
Codes
&
Conventions
associated
to
the
Soap
Opera
genre.
Code
&
Convention
Evidence
Impact
on
the
audience
Rebecca
Feasey
(2007)
Ideology:
1.
Home:
Opening
scenes
focus
on
houses
2. Family:
Mum,
father,
son
–
Dropping
him
at
school
and
also
giving
lunch.
3. Domestic
Tribulations:
Issue
on
going
to
work
when
a
loved
one
is
ill.
4. Strong
Women:
Red
Coat
–
Resilient,
Mum:
being
the
provider
and
standing
up
from
nudges
from
kid.
“What’s
the
local
gossip”
Diversion
–
Can
immerse
• Multi-­‐stranded
Wedding
and
relationship
in
different
situations.
narrative
9

10.
Some
members
may
be
able
to
sympathise
with
the
character
being
targeted.
Members
may
be
able
to
build
a
personal
relationship
with
these
two
characters.
“What
you
need
is
a
drink”
‘Personally
identify’
• Focus
on
working
(Katz)
with
the
accent
and
class
communities
Language
used:
Dosh
(local
talk).
slang
being
used
in
the
show.
Disequilibrium’
(Todorov)
“She’s
defiantly
up
to
‘Diversion’,
can
immerse
something”
themselves
in
the
up-­‐and-­‐
coming
problem.
Audience
wants
to
be
informed
and
educated.
Flowers
in
hand.
Personal
identification
• Romance
and
or
sympathise
with
the
character.
•
Family
relationships
and/or
conflict
“I
could
wedge
it
down
your
throat”
“What
would
I
do
without
you?”
Soap
Opera
Codes
&
Conventions
continued
–
Lesson
4
Textual
Analysis
1) What
is
the
purpose
of
a
trailer?
To
promote
and
advertise
either
a
film
or
a
television
programme.
Soap
Opera:
To
advertise
a
certain
episode
or
series
of
episodes
and
to
hopefully
sell
to
a
mass
audience
2) What
are
the
benefits
of
Multi-­‐Platform
promotion
of
a
media
text?
• To
promote
the
film
or
television
programme
series
to
a
wider
audience.
• A
cheap
effective
way
to
promote
to
a
mass
audience.
Ultimately,
some
form
of
Convergence
is
important
when
promoting
a
text
to
the
target
audience.
10

11. 3)
Textual
Analysis
–
You
MUST
make
notes
on
the
following
areas
when
deconstructing
this
sequence
from
Coronation
Street:
• Multi-­‐stranded
narrative
• Character
dilemmas
• ‘Personal
Identification’
(Katz)
Hayley
and
Roy
–
Facial
expression
Tension
-­‐
Liz
and
Jason
–
Multi
stranded
Narrative
Romance
–
With
Becky
but
binary
opposite
with
Steve
Sign
–
Hayley
Eileen
crossing
the
fingers
–
to
say
this
could
go
either
way.
http://www.channel4.com/programmes/hollyoaks/4od
The
above
link
will
take
you
to
some
of
the
latest
episodes
of
Hollyoaks.
1. What
are
the
connotations
of
the
Ident
for
the
popular
Channel
Four
Teen
Soap
Opera
Hollyoaks
(1995
–
Present)?
11

12. It
could
represent
the
battle
of
the
sexes
in
the
soap
and
could
connote
the
female
gender
is
more
dominant
Hollyoaks
–
“White
Wedding
Trailer”
-­‐
http://www.youtube.com/watch?v=Bu2sW-­‐
r9Vb4
2. You
MUST
make
notes
on
the
following
areas
when
deconstructing
this
sequence
from
Hollyoaks:
• Binary
opposition
of
the
non-­‐diegetic
music
• Symbolism
of
the
non-­‐verbal
code
of
the
tear
• Representation
of
Pregnancy
• Any
other
examples
that
would
impact
the
audience
Symbolism
of
the
tear
–
Black
connotes
fear
she
could
be
crying
because
of
guilt
>
“What
have
you
done”
The
lyrics
are
a
complete
binary
opposition
to
what
the
situation
is.
>
“It’s
a
nice
day
for
a
white
wedding”
Baby
bump
is
oversized
>
Fake.
Production
Work
1) What
is
the
role
of
a
Producer?
Oversee
all
aspects
of
the
production
across
the
3
stages
the
pre-­‐production,
production,
post
production.
Manage
everyone
and
ensure
everyone
is
in
place
in
order
for
the
text
to
look
fit
for
purpose.
2) What
is
the
role
of
a
Director?
Oversee
the
creative
aspects
of
the
production
direct
people
in
front
and
behind
the
camera.
3)
Institution
research
–
You
MUST
research
the
institution
that
your
trailer
will
be
exhibited
on.
Tips:
Programming,
Target
audience,
Audience
figures,
History
of
the
channel.
• Launched
9th
February
2003.
• Audience
1.4%
• It
replaced
BBC
Choice
12

13. •
•
The
live
Eastenders
episode
in
2010
gained
4,537,000
viewers.
The
channels
target
audience
is
16
–
34.
13