Visión 2050, una nueva agenda para los negocios fue la conferencia de Roberto Salas Guzmán, representante de WBCSD. La actividad la organizó la ESPAE – ESPOL y CEMDES, el viernes 8 de octubre.

1. Roberto Salas Presidente, GrupoNueva & CEO, Masisa Ciudad de Guayaquil, 8 de Octubre de 2010

2. World Business Council for Sustainable Development Una alianza de 200 empresas internacionales (35 paises, 22 sectores) con un compromiso común al desarrollo sostenible

3. Red Regional del WBCSD  Kazakhstan BCSD BCSD Pakistan  China BCSD   BCSD Mongolia TERI BCSD India   BEC (Hong Kong)  BCSD Corea BCSD Tailandia   PBE (Filipinas) BCSD Malasia   BCSD Taiwan BCSD Sri Lanka   Nippon Keidanren (Japón) CII India  BCA Australia  BCSD Nueva Zelanda   BCSD Vietnam*  Responsible Business Forum (Polonia)  Vernadsky Foundation (Rusia) BCSD UAE  BCSD Austria  NHO (Noruega)  FE BCSD (España)  FFA (España)  EpE (Francia)  APEQUE (Algeria)  NBI (Africa del Sur)  FEMA (Mozambique)   econsense (Alemania) BCSD Dinamarca  BCSD Reino Unido   SEV-BCSD Grecia  BCSD Turquia BCSD Portugal   BCSD Hungria Business Europe (Belgica)   BCSD Croacia BCSD Zimbabwe  AEEC (Egipto)  BCSD EEUU  The EXCEL Partnership (Canada)  CGLI (USA/Canada)  PERU 2021  CentraRSE (Guatemala)   DERES (Uruguay) uniRSE (Nicaragua)  CESPEDES (México)   CEHDES (Honduras) CEMDES (Ecuador)   CECODES (Colombia) REDES (Paraguay)   CEBDS (Brasil) CEDES (Bolivia)   CEADS (Argentina) AED (Costa Rica)  Accion RSE (Chile)   BCSD Curaçao * En proceso de establecimiento   BCSD Indonesia *  Maala (Israel) 60 capítulos nacionales 17 en Latinoamérica SumaRSE (Panama) CEDES (El Salvador)

7. Diálogo empresarial a nivel mundial

8. Etapas del proyecto Visión 2050

9. Caso de referencia (“business as usual”): Crecimiento y degradación

10. Buscando el doble objetivo de la sostenibilidad: alto desarrollo humano y bajo impacto ecológico

11. La Visión: 9.000 millones de personas vivirán bien, y dentro de los límites del planeta Visión 2050 – Nueva agenda para los negocios

13. Los 9 elementos de la Hoja de Ruta a 2050

14. La Hoja de Ruta hacia 2050 y sus nueve elementos

15. La Hoja de Ruta hacia 2050 y sus nueve elementos

16. La Hoja de Ruta hacia 2050 y sus nueve elementos

17. La Hoja de Ruta hacia 2050 y sus nueve elementos

18. La Hoja de Ruta hacia 2050 y sus nueve elementos

19. La Hoja de Ruta hacia 2050 y sus nueve elementos

21. Huella ecológica modelo Visión 2050 vs. modelo “business as usual”

22. Oportunidades de negocio para la próxima decada

23. Oportunidades de negocio para la próxima decada Building & space management Urban planning/ design Smarter appliances Urban mobility T ransportation infrastructure Energy infrastructure: • Smarter energ y mi x /renew a ble s • Low-carbon - ization & smartening of Energy systems - Forest prese r vation and enhancement A voided deforestation Soil erosion prevention Habitat and biodiversity conse r vation Restoration of degraded & abandoned land Building & managing complex coalitions Financing, transparency & insurance T rue-value accounting Connecting through ICT I. Building and transforming... II. Improving biocapacity and managing ecosystems III. Helping change happen b. Infrastructure a. Cities Education & awareness-raising Resea r • Policies • Investments • Consumers T a il o red s o l u tions f o r a ll m a rket s Health: prevention and care Education C o nsu m er ed u c a tion/ ma rketin g Making sustainable living easier Smarter product design Product-sharing businesses Products and se r vices for aging populations Smarter mobility Eco-housing Food for cities Forest products Protecting & restoring nature E f c i e n c y im p r o v e m e n t s L a n d - u s e p l a n n i n g & m a n a g e m e n t R e c y cl i n g i n f r a s t r u c t u r e S m a r t e r w a t e r s y s t e m s W ater infrastructure: • Supply-sid e innovati o ns & s o l u ti o n s • Reducing & lever a gin g w a ter w a st e • W ater manag e ment wit h f o rest s Natural literacy & partnerships Resou r ce-sharing enterprises W orker training/education Access to: • W ater • Energy • Housing • Education • Finance • Health • Mobility c. Livelihoods & lifestyles

24. Oportunidades de negocio para la próxima decada Building & space management Urban planning/ design Smarter appliances Urban mobility T ransportation infrastructure Energy infrastructure: • Smarter energ y mi x /renew a ble s • Low-carbon - ization & smartening of Energy systems - Forest prese r vation and enhancement A voided deforestation Soil erosion prevention Habitat and biodiversity conse r vation Restoration of degraded & abandoned land Building & managing complex coalitions Financing, transparency & insurance T rue-value accounting Connecting through ICT I. Building and transforming... II. Improving biocapacity and managing ecosystems III. Helping change happen b. Infrastructure a. Cities Education & awareness-raising Resea r • Policies • Investments • Consumers T a il o red s o l u tions f o r a ll m a rket s Health: prevention and care Education C o nsu m er ed u c a tion/ ma rketin g Making sustainable living easier Smarter product design Product-sharing businesses Products and se r vices for aging populations Smarter mobility Eco-housing Food for cities Forest products Protecting & restoring nature E f c i e n c y im p r o v e m e n t s L a n d - u s e p l a n n i n g & m a n a g e m e n t R e c y cl i n g i n f r a s t r u c t u r e S m a r t e r w a t e r s y s t e m s W ater infrastructure: • Supply-sid e innovati o ns & s o l u ti o n s • Reducing & lever a gin g w a ter w a st e • W ater manag e ment wit h f o rest s Natural literacy & partnerships Resou r ce-sharing enterprises W orker training/education Access to: • W ater • Energy • Housing • Education • Finance • Health • Mobility c. Livelihoods & lifestyles

25. Oportunidades de negocio para la próxima decada Building & space management Urban planning/ design Smarter appliances Urban mobility T ransportation infrastructure Energy infrastructure: • Smarter energ y mi x /renew a ble s • Low-carbon - ization & smartening of Energy systems - Forest prese r vation and enhancement A voided deforestation Soil erosion prevention Habitat and biodiversity conse r vation Restoration of degraded & abandoned land Building & managing complex coalitions Financing, transparency & insurance T rue-value accounting Connecting through ICT I. Building and transforming... II. Improving biocapacity and managing ecosystems III. Helping change happen b. Infrastructure a. Cities Education & awareness-raising Resea r • Policies • Investments • Consumers T a il o red s o l u tions f o r a ll m a rket s Health: prevention and care Education C o nsu m er ed u c a tion/ ma rketin g Making sustainable living easier Smarter product design Product-sharing businesses Products and se r vices for aging populations Smarter mobility Eco-housing Food for cities Forest products Protecting & restoring nature E f c i e n c y im p r o v e m e n t s L a n d - u s e p l a n n i n g & m a n a g e m e n t R e c y cl i n g i n f r a s t r u c t u r e S m a r t e r w a t e r s y s t e m s W ater infrastructure: • Supply-sid e innovati o ns & s o l u ti o n s • Reducing & lever a gin g w a ter w a st e • W ater manag e ment wit h f o rest s Natural literacy & partnerships Resou r ce-sharing enterprises W orker training/education Access to: • W ater • Energy • Housing • Education • Finance • Health • Mobility c. Livelihoods & lifestyles

26. Oportunidades de negocio para la próxima decada Building & space management Urban planning/ design Smarter appliances Urban mobility T ransportation infrastructure Energy infrastructure: • Smarter energ y mi x /renew a ble s • Low-carbon - ization & smartening of Energy systems - Forest prese r vation and enhancement A voided deforestation Soil erosion prevention Habitat and biodiversity conse r vation Restoration of degraded & abandoned land Building & managing complex coalitions Financing, transparency & insurance T rue-value accounting Connecting through ICT I. Building and transforming... II. Improving biocapacity and managing ecosystems III. Helping change happen b. Infrastructure a. Cities Education & awareness-raising Resea r • Policies • Investments • Consumers T a il o red s o l u tions f o r a ll m a rket s Health: prevention and care Education C o nsu m er ed u c a tion/ ma rketin g Making sustainable living easier Smarter product design Product-sharing businesses Products and se r vices for aging populations Smarter mobility Eco-housing Food for cities Forest products Protecting & restoring nature E f c i e n c y im p r o v e m e n t s L a n d - u s e p l a n n i n g & m a n a g e m e n t R e c y cl i n g i n f r a s t r u c t u r e S m a r t e r w a t e r s y s t e m s W ater infrastructure: • Supply-sid e innovati o ns & s o l u ti o n s • Reducing & lever a gin g w a ter w a st e • W ater manag e ment wit h f o rest s Natural literacy & partnerships Resou r ce-sharing enterprises W orker training/education Access to: • W ater • Energy • Housing • Education • Finance • Health • Mobility c. Livelihoods & lifestyles

27. Oportunidades de negocio para la próxima decada Building & space management Urban planning/ design Smarter appliances Urban mobility T ransportation infrastructure Energy infrastructure: • Smarter energ y mi x /renew a ble s • Low-carbon - ization & smartening of Energy systems - Forest prese r vation and enhancement A voided deforestation Soil erosion prevention Habitat and biodiversity conse r vation Restoration of degraded & abandoned land Building & managing complex coalitions Financing, transparency & insurance T rue-value accounting Connecting through ICT I. Building and transforming... II. Improving biocapacity and managing ecosystems III. Helping change happen b. Infrastructure a. Cities Education & awareness-raising Resea r • Policies • Investments • Consumers T a il o red s o l u tions f o r a ll m a rket s Health: prevention and care Education C o nsu m er ed u c a tion/ ma rketin g Making sustainable living easier Smarter product design Product-sharing businesses Products and se r vices for aging populations Smarter mobility Eco-housing Food for cities Forest products Protecting & restoring nature E f c i e n c y im p r o v e m e n t s L a n d - u s e p l a n n i n g & m a n a g e m e n t R e c y cl i n g i n f r a s t r u c t u r e S m a r t e r w a t e r s y s t e m s W ater infrastructure: • Supply-sid e innovati o ns & s o l u ti o n s • Reducing & lever a gin g w a ter w a st e • W ater manag e ment wit h f o rest s Natural literacy & partnerships Resou r ce-sharing enterprises W orker training/education Access to: • W ater • Energy • Housing • Education • Finance • Health • Mobility c. Livelihoods & lifestyles

28. Oportunidades de negocio para la próxima decada Building & space management Urban planning/ design Smarter appliances Urban mobility T ransportation infrastructure Energy infrastructure: • Smarter energ y mi x /renew a ble s • Low-carbon - ization & smartening of Energy systems - Forest prese r vation and enhancement A voided deforestation Soil erosion prevention Habitat and biodiversity conse r vation Restoration of degraded & abandoned land Building & managing complex coalitions Financing, transparency & insurance T rue-value accounting Connecting through ICT I. Building and transforming... II. Improving biocapacity and managing ecosystems III. Helping change happen b. Infrastructure a. Cities Education & awareness-raising Resea r • Policies • Investments • Consumers T a il o red s o l u tions f o r a ll m a rket s Health: prevention and care Education C o nsu m er ed u c a tion/ ma rketin g Making sustainable living easier Smarter product design Product-sharing businesses Products and se r vices for aging populations Smarter mobility Eco-housing Food for cities Forest products Protecting & restoring nature E f c i e n c y im p r o v e m e n t s L a n d - u s e p l a n n i n g & m a n a g e m e n t R e c y cl i n g i n f r a s t r u c t u r e S m a r t e r w a t e r s y s t e m s W ater infrastructure: • Supply-sid e innovati o ns & s o l u ti o n s • Reducing & lever a gin g w a ter w a st e • W ater manag e ment wit h f o rest s Natural literacy & partnerships Resou r ce-sharing enterprises W orker training/education Access to: • W ater • Energy • Housing • Education • Finance • Health • Mobility c. Livelihoods & lifestyles

29. Oportunidades de negocio para la próxima decada Building & space management Urban planning/ design Smarter appliances Urban mobility T ransportation infrastructure Energy infrastructure: • Smarter energ y mi x /renew a ble s • Low-carbon - ization & smartening of Energy systems - Forest prese r vation and enhancement A voided deforestation Soil erosion prevention Habitat and biodiversity conse r vation Restoration of degraded & abandoned land Building & managing complex coalitions Financing, transparency & insurance T rue-value accounting Connecting through ICT I. Building and transforming... II. Improving biocapacity and managing ecosystems III. Helping change happen b. Infrastructure a. Cities Education & awareness-raising Resea r • Policies • Investments • Consumers T a il o red s o l u tions f o r a ll m a rket s Health: prevention and care Education C o nsu m er ed u c a tion/ ma rketin g Making sustainable living easier Smarter product design Product-sharing businesses Products and se r vices for aging populations Smarter mobility Eco-housing Food for cities Forest products Protecting & restoring nature E f c i e n c y im p r o v e m e n t s L a n d - u s e p l a n n i n g & m a n a g e m e n t R e c y cl i n g i n f r a s t r u c t u r e S m a r t e r w a t e r s y s t e m s W ater infrastructure: • Supply-sid e innovati o ns & s o l u ti o n s • Reducing & lever a gin g w a ter w a st e • W ater manag e ment wit h f o rest s Natural literacy & partnerships Resou r ce-sharing enterprises W orker training/education Access to: • W ater • Energy • Housing • Education • Finance • Health • Mobility c. Livelihoods & lifestyles

30. Oportunidades de negocio para la próxima decada Building & space management Urban planning/ design Smarter appliances Urban mobility T ransportation infrastructure Energy infrastructure: • Smarter energ y mi x /renew a ble s • Low-carbon - ization & smartening of Energy systems - Forest prese r vation and enhancement A voided deforestation Soil erosion prevention Habitat and biodiversity conse r vation Restoration of degraded & abandoned land Building & managing complex coalitions Financing, transparency & insurance T rue-value accounting Connecting through ICT I. Building and transforming... II. Improving biocapacity and managing ecosystems III. Helping change happen b. Infrastructure a. Cities Education & awareness-raising Resea r • Policies • Investments • Consumers T a il o red s o l u tions f o r a ll m a rket s Health: prevention and care Education C o nsu m er ed u c a tion/ ma rketin g Making sustainable living easier Smarter product design Product-sharing businesses Products and se r vices for aging populations Smarter mobility Eco-housing Food for cities Forest products Protecting & restoring nature E f c i e n c y im p r o v e m e n t s L a n d - u s e p l a n n i n g & m a n a g e m e n t R e c y cl i n g i n f r a s t r u c t u r e S m a r t e r w a t e r s y s t e m s W ater infrastructure: • Supply-sid e innovati o ns & s o l u ti o n s • Reducing & lever a gin g w a ter w a st e • W ater manag e ment wit h f o rest s Natural literacy & partnerships Resou r ce-sharing enterprises W orker training/education Access to: • W ater • Energy • Housing • Education • Finance • Health • Mobility c. Livelihoods & lifestyles

31. Mejorar la biocapacidad y gestionar los ecosistemas FAW management Pago por ecosistemas Bio-productividad Tecnología Distribución Educación Gestión de Bosques y Cuencas fluviales Potencial de crecimiento de algunos mercados de ecosistemas (US$ mil millones) Pago por servicios de cuencas acuáticas mediados por el gobierno Pago por la gestión voluntaria de las cuencas fluviales Compensaciones de biodiversidad obligatorias Pago por servicios de biodiversidad mediados por el gobierno Tamaño actual Tamaño potencial en 2020 Tamaño potencial en 2050

32. Cerrar la brecha: Hacer realidad la visión