10. +
Content Usability
Can users
n Find & read the content they need?
n Understand the content?
n Act on the content?
11. +
Why test content?
“Perhaps the greatest value of testing
content is that it lets you gather more
qualitative data to complement your
quantitative data such as analytics. It is
difficult, if not impossible, to measure the
effectiveness of content using quantitative
data alone.”
Coleen Jones
12. +
Triangulating data about content
Source: Colleen Jones
13. +
Testing Types
example: Transit pass
n Navigation
n Where would you go to buy a monthly pass?
n User Interface
n Can you purchase a monthly pass?
n Content
n Can you purchase the lowest cost pass that suits your needs?