An overview of Facebook usage in The Philippines in March 2011

2. Filipinos on Facebook:
22,472,980
Source: Facebook, March 2011

3. (that’s roughly the total
popula>on of Australia)
Source: UN data via Wikipedia

4. to put it another way, almost
1 in 4
Filipinos has a Facebook profile
Source: based on UN data

5. Filipina women on Facebook:
11,622,360
Source: Facebook, March 2011

6. ( )
women account for
52%
of all Filipino users
Source: Facebook, March 2011

7. 7,414,220
Filipina women aged
18‐35 use Facebook
Source: Facebook, March 2011

8. (that’s about the same as the
total popula>on of Switzerland)
Source: Wikipedia

9. The number of people using
Facebook in the Philippines
20%
increased by approximately
in the past 3 months
Source: Facebook via SocialBakers, March 2011

10. On average, Filipinos
26
visit Facebook
>mes every month
Source: Facebook via nickburcher.com, October 2010

11. …and they spend an average of
5½ hours
on the site in any given month
Source: Facebook via nickburcher.com, October 2010

12. Top brand pages on Facebook in the Philippines
# Brand Page Likes Growth
01 Smart Communica/ons 971,317 1.21%
02 Starbucks Philippines 788,206 1.95%
03 Hair Experts (Sunsilk) 785,701 20.94%
04 Nescafé Philippines 369,032 12.05%
05 Havaianas Philippines 362,379 2.09%
06 Axe Philippines 314,478 1.68%
07 7‐Eleven Philippines 221,299 6.37%
08 L'Oréal Paris Philippines 216,818 14.97%
09 Garnier Philippines 149,997 2.28%
10 Pizza Hut Philippines 88,194 5.39%
Source: Facebook via SocialBakers, March 2011

13. Simon Kemp
Engagement Planner, BBH Asia‐Pacific
simon.kemp@bbh‐asiapac.com.sg
+65 6500 3071
@eskimon